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Crop protection product companies · Digital marketing

Plan search, video, messaging and dealer outreach around the crop calendar.

Digital marketing for a crop protection company joins search, video, WhatsApp, a website and dealer outreach into one plan fixed to crop stages and pest windows. GullySales sets the plan by district and crop, and measures dealers added, enquiries and complaints.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An agribusiness field officer reviewing a seasonal crew roster with supervisors at a crop collection point

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for crop protection product companies

Sales and marketing for crop protection product companies, the overview.

Last updated 18 Oct 2026.

For crop protection product companies

Where it usually goes wrong, and what we would do.

  • “The calendar sets the channel mix”

    A pest window in one district opens before it does in another. Spend and content that follow the national calendar reach growers after the problem has passed, so the plan has to move district by district with the crop.

  • “Digital supports the counter, it does not replace it”

    A grower who watches a video still buys from the shop. If the video names no stockist, or the shop has no stock, the interest is wasted. The plan must place the dealer inside every piece of digital work.

  • “Paid reach should stay inside the problem map”

    Advertising a fungicide to a district without the disease wastes money and invites the wrong questions. Targeting only the districts and crops where your problem map shows a need keeps the spend relevant.

  • “Without a count, nobody knows what worked”

    Videos, cards and pages produce views, but the question is whether dealers were added and restocked. Recording dealer additions, enquiries by crop and complaints against the pre-season record answers that, and views alone do not.

What we do

What we deliver for crop protection product companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An annual crop calendar plan

    A plan that sets channels, content and dealer activity against pest windows for each district.

    Result: A calendar the sales and marketing teams both work from.

  2. A channel map

    A short document stating what each channel does: search finds, video explains, WhatsApp reminds, the dealer sells.

    Result: Each channel has one stated job.

  3. Targeting by district and crop

    Rules that limit advertising to the districts and crops marked in your problem map.

    Result: Advertising is switched on only where your map shows a need.

  4. A measurement sheet

    A sheet recording dealers added, restocks, enquiries by crop and complaints against the pre-season figures.

    Result: The owner can compare the season with the record held before it.

  5. Regulatory review step

    A step in the plan where your adviser clears every ad, page and message before release.

    Result: Nothing goes live without a recorded clearance.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these crop protection product companies.

  • Insecticide, fungicide and herbicide formulation companies
  • Bio-pesticide and bio-stimulant companies
  • Plant growth regulator and micronutrient suppliers
  • Generic agrochemical companies selling through distributors
  • Companies with their own brands and a regional dealer network
  • Companies supplying large growers, plantations and estates
  • Companies serving horticulture and vegetable growers
  • Exporters and importers of technical and formulations

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small company start?
With the dealer register and a handful of crop and problem pages in the language of your main belt. Video and paid reach follow once those are in place and someone owns the replies.
Will digital marketing sell our products?
It brings dealers and growers to your information and to the stockist. Sales still depend on stock, price, field support and the dealer's choice, and we promise no sales figure.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for crop protection product companies

Everything else we would do for you.

Closest to this: strategy and research

Also for crop protection product companies

Or start from the overview: sales and marketing for crop protection product companies.

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