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Diagnostic franchise networks · Lead generation

Two kinds of enquiry keep a diagnostic network running, and each needs its own door.

Lead generation for a diagnostic franchise network means producing two streams of interest: prospective centre owners who want to join, and patients or doctors who want a centre's services. The two streams need different pages, different questions and different people answering. GullySales sets up both streams and the routines that catch each enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for diagnostic franchise networks

Sales and marketing for diagnostic franchise networks, the overview.

Last updated 18 Oct 2026.

For diagnostic franchise networks

Where it usually goes wrong, and what we would do.

  • “A centre-owner enquiry is a business decision”

    A pharmacist or doctor thinking of joining a network is weighing capital, the reference lab, the machines supplied and the support after opening. An ad that only says 'own a lab' draws curiosity. A page that answers those questions draws people ready to talk to the franchise team.

  • “A patient lead starts with the prescription”

    The patient has a list of tests in hand and wants to know whether the centre does them, what the package costs and whether someone can come home. Lead capture should begin from those questions, with a phone number and test list, rather than a long form.

  • “A doctor's clinic is a lead source of its own”

    One clinic can send patients to a centre for years once it trusts the reports and the timings. Treat each clinic as an account with a contact, a visit record and a note of what was shared, not as a one-off call.

  • “Corporate camp requests arrive from HR, not patients”

    An HR manager asks about a camp for employees, and needs tests, sample handling and a proposal. If that message reaches a counter staff member, it stalls. It needs a named owner and a reply template.

What we do

What we deliver for diagnostic franchise networks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A centre-owner landing page

    A page that sets out the model, the reference lab arrangement, what the network supplies and how to visit a running centre, with a short enquiry form below.

    Result: The page answers the usual questions before the form, so the franchise team speaks to informed candidates.

  2. A patient enquiry path for each centre

    A phone and WhatsApp entry that asks for the tests, the address and the preferred slot, and logs the answer against the centre.

    Result: Every enquiry has a row with test list, locality and who replied.

  3. A doctor lead register

    A list of clinics near each centre with the contact, the date of the last visit and the information left behind.

    Result: The owner can read which clinics have been met and which have not.

  4. A corporate camp enquiry form

    A form for HR managers covering headcount, location, tests wanted and preferred date, routed to one named person.

    Result: Each camp request has an owner and a status.

  5. Source tagging on every enquiry

    A tag recording whether the enquiry came from search, a doctor, a Google profile, an ad or a walk-in.

    Result: At review, the network can see which doors bring people and which bring none.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these diagnostic franchise networks.

  • Pathology lab collection centre networks
  • Radiology and imaging centre franchises
  • Home sample collection brands
  • Diagnostic centres inside clinics and pharmacies
  • Preventive health check package providers
  • Corporate health check and camp providers
  • Speciality test brands such as genetics or allergy testing
  • Master franchise holders managing centres in a city

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should centre-owner leads and patient leads share a form?
No. The questions differ completely, as do the people who reply. A centre-owner form goes to the franchise team and a patient enquiry goes to the centre. Keeping them apart stops candidates waiting in a counter queue.
Which source should a new centre focus on first?
Start with the clinics near the centre and the Google profile, since patients mostly come with a doctor's list. Paid ads can be added once the booking routine works. We set the order after looking at the locality.
Can a centre pay doctors for sending patients?
We do not build any scheme that pays or rewards a doctor for referrals. Rules on this differ by profession and state, so check with your own adviser. Our work covers information, visits and records.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for diagnostic franchise networks

Everything else we would do for you.

Closest to this: leads and follow-up

Also for diagnostic franchise networks

Or start from the overview: sales and marketing for diagnostic franchise networks.

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