Skip to content
GullySales
Tell us what you need

Diagnostic franchise networks · Social media

Post what a patient needs before booking, and nothing that sounds like a diagnosis.

Social media for a diagnostic network means using platforms to explain tests, packages and preparation and to show that the centre exists in the locality. It is not a place for medical advice or for results. GullySales plans a post bank the network can share and each centre can adapt.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for diagnostic franchise networks

Sales and marketing for diagnostic franchise networks, the overview.

Last updated 18 Oct 2026.

For diagnostic franchise networks

Where it usually goes wrong, and what we would do.

  • “Preparation posts are the useful ones”

    A short post on how to prepare for a fasting test or what to carry for a scan answers a real question. It is shared by patients with family members, which reaches people who are about to book.

  • “Head office posts do not reach a locality”

    A network page posting for the whole country does not tell a family in a particular town where the nearest counter is. Centre-level pages or tagged posts with an area and a phone route carry that message.

  • “Awareness days invite overclaiming”

    Health days tempt a network to post bold statements about early detection. Keep posts factual: what the package includes, where to book, and a suggestion to talk to a doctor. Avoid promises of outcomes.

  • “Patient faces and reports are off limits”

    A photo of a patient or a report on a post needs written consent at the least, and a report image shares private health data. The simplest rule is to post neither, and show the centre, the collector's kit and the booking route instead.

What we do

What we deliver for diagnostic franchise networks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A shared post bank

    A set of posts on tests, preparation, packages and home collection, written for centres to reuse with their own address.

    Result: A folder of posts each centre can copy with its details.

  2. A post template with a booking route

    A standard layout with space for the centre name, area, phone and WhatsApp.

    Result: Every post carries a way to book.

  3. Awareness-day guidance

    A plan of which health days the network will post for and what each post may and may not say.

    Result: A list of days, with approved wording for each.

  4. A comment and message routine

    A rule for who answers comments and messages, and for moving medical questions to a doctor.

    Result: Each platform has a named person who replies.

  5. A consent rule for images

    A one-page rule on what images may be used and what needs written consent.

    Result: Centre staff know before posting what is allowed.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these diagnostic franchise networks.

  • Pathology lab collection centre networks
  • Radiology and imaging centre franchises
  • Home sample collection brands
  • Diagnostic centres inside clinics and pharmacies
  • Preventive health check package providers
  • Corporate health check and camp providers
  • Speciality test brands such as genetics or allergy testing
  • Master franchise holders managing centres in a city

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should the network use first?
Start where patients and doctors in your area already are. For a centre in a town that may be Instagram, Facebook and a WhatsApp channel, but check where your own enquiries come from before committing.
Can a post explain what a test result means?
No. Interpreting results is for a doctor. Posts can say what a test is for and how to prepare, and then point the reader to their doctor. Advertising and health content rules differ, so check with your adviser.
Should centres run their own pages?
Only if someone will keep them current. A neglected page harms trust. Where a centre cannot keep one, head office posts can tag the centre and its area.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for diagnostic franchise networks

Everything else we would do for you.

Closest to this: content and social

Also for diagnostic franchise networks

Or start from the overview: sales and marketing for diagnostic franchise networks.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need