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Diagnostic franchise networks · WhatsApp marketing

Use the app patients and doctors already open to book, confirm and answer.

WhatsApp marketing for a diagnostic network means using the app for booking requests, preparation notes, confirmations and doctor updates, within consent and platform rules. It is the channel on which prescriptions are photographed and sent. GullySales sets up the business account, the replies and the rules for handling health information.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for diagnostic franchise networks

Sales and marketing for diagnostic franchise networks, the overview.

Last updated 18 Oct 2026.

For diagnostic franchise networks

Where it usually goes wrong, and what we would do.

  • “The prescription arrives as a photo”

    A patient sends a picture of the doctor's note and asks the price. A staff member who reads it, lists the tests and replies with the package, slot and fasting note wins the booking. A reply that says 'call us' loses it.

  • “Consent comes before broadcasts”

    Sending promotions to people who did not ask for them damages trust and may breach platform rules. Collect clear opt-in at booking, say what you will send and let people stop. Check the platform's current rules.

  • “Doctors use it for quick questions”

    A clinician may message a centre to ask whether a test is available or how to order it. A separate number or labelled contact for doctors, with a named responder, keeps these from sinking among patient chats.

  • “Report sharing needs a rule”

    Sending reports over a chat shares private health data. Decide how the network shares them, to whom and after what check, and write the rule. Check with your adviser about the obligations that apply.

What we do

What we deliver for diagnostic franchise networks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account set-up

    Profile, catalogue of packages, greeting and away messages for the centre or network.

    Result: A profile showing name, area, hours and booking route.

  2. Quick replies for common questions

    Saved replies for tests, packages, fasting, home collection and timings.

    Result: A list of replies that every staff member uses.

  3. A booking flow

    A script that takes the test list, address and slot and confirms in a single message.

    Result: Each booking ends in a confirmation message.

  4. A doctor contact route

    A named contact and a short guide for clinics to ask about tests.

    Result: Clinics have one number and one person.

  5. An opt-in and report-sharing rule

    A written rule for collecting consent and for sending reports.

    Result: Staff know what may be sent and to whom.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these diagnostic franchise networks.

  • Pathology lab collection centre networks
  • Radiology and imaging centre franchises
  • Home sample collection brands
  • Diagnostic centres inside clinics and pharmacies
  • Preventive health check package providers
  • Corporate health check and camp providers
  • Speciality test brands such as genetics or allergy testing
  • Master franchise holders managing centres in a city

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send offers to all past patients?
Only to those who agreed to receive them. Send a first message asking permission, honour a request to stop and check the platform's current rules and your adviser's guidance on health advertising.
Should reports be sent on WhatsApp?
That is a policy decision with privacy implications. If you do, define who sends, how the recipient is verified and what is recorded. Check with your own adviser before settling the rule.
Who should answer the chats?
Someone trained on the replies and on what not to say, such as interpreting results. At a busy centre, split the duty so the counter is not also the chat desk.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for diagnostic franchise networks

Everything else we would do for you.

Or start from the overview: sales and marketing for diagnostic franchise networks.

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