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Film production houses · Social media

Use social media to show the slate being built, not only the poster on release day.

Social media marketing for a film production house is the posting, from the banner and from the team, that keeps the audience and the trade aware of work in progress. GullySales plans what each account shows and what stays private until cleared.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for film production houses

Sales and marketing for film production houses, the overview.

Last updated 18 Oct 2026.

For film production houses

Where it usually goes wrong, and what we would do.

  • “The trade watches the banner account as well as the public”

    Financiers, casting directors and distributors look at who posts about the production in progress. An account that is silent until the trailer looks like a house with nothing between films.

  • “Cast and crew posts belong to other people”

    A set photo involves the actor's team, the distributor's embargo and sometimes the platform's rules. Decide in advance what may go out and who approves it, or a single post causes a dispute.

  • “The person behind the banner is the draw”

    A producer's own profile carries more weight with a financier than the banner page. Splitting effort between them without a plan leaves both thin.

What we do

What we deliver for film production houses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Account plan for banner and producer

    A note on what the banner account carries and what the producer posts personally, with the audience for each.

    Result: Everyone knows which account says what.

  2. Clearance list for posts

    A short list of what needs sign-off from cast, director, distributor or platform before it goes out.

    Result: A post is held until its approver has replied.

  3. Behind-the-scenes post bank

    Ideas and drafts from development, casting, recces and shoots, written for the trade and the audience.

    Result: You hold drafts ready for the next stage of a project.

  4. Festival and market posts

    Posts for the markets and festivals you attend, naming who you want to meet.

    Result: People know where to find you at an event.

  5. Comment and message handling

    A rule for who replies to trade messages and fan comments, and what gets passed to the producer.

    Result: No financier message sits unseen in a direct inbox.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these film production houses.

  • Mainstream Hindi and regional-language feature production houses
  • Independent producers working on festival and art-house films
  • Production houses attached to a star or a director
  • Co-production companies working with studios abroad
  • Service-production houses that shoot for other producers and foreign units
  • Producers of low-budget genre films aimed at digital release
  • Regional cinema producers in Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi and Bhojpuri

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post about a film before it is cleared for release?
Only what has been cleared with your cast, your distributor or platform and any agreement you hold. Check the platform's current rules and your contracts before posting set material.
Do we need an account for every film?
Not necessarily. One banner account with a clear highlight for each project is easier to keep up than a set of separate accounts that go quiet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for film production houses

Everything else we would do for you.

Closest to this: content and social

Also for film production houses

Or start from the overview: sales and marketing for film production houses.

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