FinTech startups · Other
Win trust with a buyer who has already been burnt by a money app.
A founder has a working product for kirana owners who want to take UPI collections and a small working-capital line. Picture the first batch of installs: shopkeepers signed up by a field agent speaking Hindi, a few using it twice, and the rest left without a follow-up call, so they take it for one of those apps that stops answering when money is involved.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A FinTech startup is an early-stage company that sells a lending, payments, wealth or accounting product built on software. Its sales problem is trust: the buyer hands over money or data. GullySales builds the enquiry path for the shop owner, the finance head and the bank or NBFC partner, and records which of them actually signs up.
Money products are bought on trust, and a young company has no history to show. What it has instead is a narrow customer, a clear reason to switch from the current bank or ledger, and a sales process that answers the doubt before the buyer voices it. That is the work here.
Last updated 18 Oct 2026.
How buyers decide
How FinTech startups are chosen.
A small business owner decides on a FinTech product by asking another owner, a CA or the person at the bank who knows them. If the product touches credit or customer money, they also look for the name of the regulated bank or NBFC behind it. A page that hides the partner reads as a warning.
Business buyers, such as a finance head choosing an expense or payout tool, run a trial with the accountant, check the data security paragraph and then ask for the integration with Tally or Zoho Books. The lender, bank or card network that partners with the startup is a second buyer with its own checklist, and it reads the website before the first meeting.
The problem
What usually goes wrong for FinTech startups.
What owners tell us on the first call, in their words.
“Downloads are fine, activations are not”
People install the app after an ad and never complete KYC. Nobody calls them, and nobody knows at which screen they left.
“Customers ask who is behind the money”
The website says nothing about the regulated partner, who holds the funds or where to complain. A careful owner closes the tab.
“Our field agents promise things the product does not do”
A rate or limit quoted on the phone differs from the one shown in the app, and the first complaint lands on the founder.
“Bank and NBFC partners are slow to say yes”
The pitch to the partner is a deck from the seed round. The partner's risk team wants customer proof, a process description and clean data.
“Content cannot say what regulation forbids”
The marketer is scared to write about returns, limits or approvals, so the blog says nothing a buyer could use.
“Paid acquisition got expensive before the product earned reviews”
Cost per verified customer keeps climbing and the board asks for a channel that is not ads.
What we do
What we do for FinTech startups.
Everything included for FinTech startups.
A trust page that names who holds the money
A plain page on the regulated partner, how funds move, where data is stored and how a customer raises a complaint. Your compliance adviser checks every line before it goes live.
An activation follow-up for people who stopped halfway
A record of who installed, who started KYC and where they stopped, plus a call and WhatsApp sequence for each stopping point.
A partner pack for banks and NBFCs
A short document on your customer segment, onboarding flow, collections process and the data you can share, written for a risk head to read in ten minutes.
Agent scripts and a claims sheet
A one-page sheet of what the field team may say about rates, limits and eligibility, and what they must not, agreed with your compliance lead.
CA and accountant referral material
A short explainer and a referral route for chartered accountants who recommend tools to their small clients.
How the result is measured
- Installs against completed KYC
- Activated customers by channel
- Cost per activated customer
- Trials started by finance heads
- Partner meetings held and objections raised
- Referrals from CAs and accountants
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for FinTech startups
Each has its own page: what it involves for FinTech startups, what you get, and what it is measured on.
- Lead generationBring in merchants and finance heads who finish onboarding, not just install.
- SEOLet a buyer searching for a money task find your product page before a bank's.
- Social media marketingUse social media to show a money product is run by real, reachable people.
- Content marketingWrite what a nervous buyer needs to read before handing over money.
- Buyer personasDescribe the shop owner, the finance head and the partner as separate buyers.
- CRMKeep one record of each prospect from first contact to first transaction.
- Follow-up systemsCall the person who stopped at the document screen before they forget why they came.
- WhatsApp marketingUse WhatsApp to answer a merchant's money question in the language they speak.
- Digital marketingJudge every channel by who completes verification, not by who clicks.
- WebsiteMake the site answer who holds the money before the buyer has to ask.
Worth a page and a campaign of their own
Merchant onboarding and activation · Partner bank or NBFC introduction pack · Trust pages: partner, security, grievance route · Agent and field-sales scripts that match the product · SME finance-head outreach · Referral from CAs and accountants · Integration pages for Tally and Zoho Books · Regulator-safe content on how the product works
Priority campaigns
Campaigns for what FinTech startups most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Merchant activation drive in one city
Choose one market, such as Surat textile traders or Coimbatore workshops, and run field visits, WhatsApp demos and a local referral offer together.
Finance-head outreach for the business product
A researched list of finance heads at companies with a payout or expense problem, a note on the specific problem and a trial offer.
Dropped-KYC recovery
Call and message each person in your records who stopped at KYC, offering help with the document that holds them up.
Partner introduction round
Pitch four or five banks and NBFCs with the same pack, track objections and fix the pack between meetings.
Beyond search
Where we reach buyers of FinTech startups, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Chartered accountants and tax consultants
Small clients ask their CA what to use. A city-wise list and a short pack let the CA explain your product in a minute.
Trade associations and market bodies
A wholesale market's association secretary can put a demonstration in front of its members. The demo and a one-page handout in the traders' language are what the secretary gets.
Banks, NBFCs and sponsor banks
Each bank or NBFC that lends or settles for your segment gets its own introduction note and a copy of the partner pack.
Accounting software resellers
Tally and Zoho partners already sit with your buyer while the books are set up, so they get a referral arrangement and an integration page to work from.
Startup and fintech communities
Founders' forums and events where finance heads of other startups gather, handled as conversation and not as a booth.
Who it is for
This is written for these FinTech startups.
- Payment gateway and UPI collection startups for small merchants
- Digital lending and credit-line startups working with an NBFC or bank partner
- Accounting, invoicing and bill-payment tools for MSMEs
- Expense, payout and corporate-card startups for finance teams
- Wealth and investing app startups working under a licensed entity
- Neobanking and salary-account startups for gig and blue-collar workers
- Remittance and cross-border payment startups for exporters
- Regtech and KYC infrastructure startups selling to banks
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for FinTech startups
- 1
Read the brief and your funnel
We read your requirements brief, then your install-to-activation numbers, agent calls and partner correspondence, and write down the baseline.
- 2
Mark where trust breaks
We find the screens, pages and calls where a careful buyer hesitates and list what would answer the hesitation.
- 3
Write the pages and sheets
Trust page, partner pack, agent claims sheet and integration pages, each checked by your compliance adviser.
- 4
Run one segment properly
One customer type, one city, one channel, tracked from install to first transaction.
- 5
Widen what worked
Move budget to the channel that produced activated customers and drop the one that produced only installs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions FinTech startups ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you write about interest rates or returns?
We are pre-revenue. Is it too early to hire a sales and marketing firm?
Do you also pitch to our bank partner?
Why not just spend more on ads for installs?
Can we say we are RBI approved or regulated?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.