FinTech startups · Website
Make the site answer who holds the money before the buyer has to ask.
A website for a FinTech startup is the page a buyer, a CA and a bank partner all check before they trust the company. It has to show the product, the regulated partner and the way to complain. GullySales plans and builds the pages and keeps every statement inside what your compliance adviser approves.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For FinTech startups
Where it usually goes wrong, and what we would do.
“The partner name is the first thing a careful owner looks for”
A shop owner or finance head wants to see which bank or NBFC stands behind the product. A site that hides it reads as a warning, and the tab closes.
“Three buyers land on one homepage”
A merchant, a finance head and a bank risk team arrive with different questions. A homepage that sends each to their own page in a click keeps all three.
“Security and grievance pages are read closely”
A finance head checks data handling and a partner checks complaint routes. Vague paragraphs fail both. Plain statements, reviewed by compliance, pass.
“The sign-up path must not break on a phone”
Merchants meet the site on a mobile. A slow page or a form that fails on a cheap phone loses the buyer before the app is even opened.
What we do
What we deliver for FinTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page plan by buyer
A site map with a route for merchants, finance teams and partners.
Result: A map showing each buyer's path to a contact or sign-up.
Trust pages
Pages on the regulated partner, security, data use and how to raise a complaint, written for review.
Result: Pages your compliance adviser has read line by line.
Product and integration pages
Pages for each product feature and accounting tool you work with, in plain words.
Result: Each feature and integration has a page of its own.
A mobile-first build
Layout, speed and forms tested on ordinary phones and slower connections.
Result: A site that works on the phones your buyers use.
Analytics and form tracking
Tracking set up so each page, form and call-back request can be traced to a sign-up.
Result: A report showing which pages bring registered users.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FinTech startups.
- Payment gateway and UPI collection startups for small merchants
- Digital lending and credit-line startups working with an NBFC or bank partner
- Accounting, invoicing and bill-payment tools for MSMEs
- Expense, payout and corporate-card startups for finance teams
- Wealth and investing app startups working under a licensed entity
- Neobanking and salary-account startups for gig and blue-collar workers
- Remittance and cross-border payment startups for exporters
- Regtech and KYC infrastructure startups selling to banks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What must a FinTech website show?
Can we use the words approved or regulated?
Should the site be in Hindi or regional languages too?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FinTech startups
Everything else we would do for you.
Closest to this: search and visibility
Also for FinTech startups
Or start from the overview: sales and marketing for FinTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.