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FinTech startups · WhatsApp marketing

Use WhatsApp to answer a merchant's money question in the language they speak.

WhatsApp marketing for a FinTech startup is using the app to answer questions, guide onboarding and keep in touch with merchants who prefer a chat to a call. It must be permission-based and clear about who is writing. GullySales sets up the flows, templates and records.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A fintech representative demonstrates a payment terminal to a shopkeeper

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for FinTech startups

Sales and marketing for FinTech startups, the overview.

Last updated 18 Oct 2026.

For FinTech startups

Where it usually goes wrong, and what we would do.

  • “The merchant lives on WhatsApp”

    A shopkeeper runs orders, suppliers and customers on the app. A message there is read, while an email is not. That makes it the natural place for onboarding help.

  • “An unknown number asking about money looks like fraud”

    A message from an unfamiliar number about KYC resembles a scam. The business profile, a known name and a prior request to be contacted decide whether the owner replies.

  • “Documents travel on chat”

    Owners will send a photo of a document over WhatsApp before they upload it in an app. The team needs a rule for what may be received, where it is stored and how it is deleted.

  • “Replies must match the product”

    A chat promise about a limit or a charge becomes a screenshot. An agent writing freely creates the same problem as one speaking freely. A reply bank keeps the answers consistent.

What we do

What we deliver for FinTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile and number plan

    Set-up of the official business account, name, description and which number does what.

    Result: A profile a careful owner recognises as genuine.

  2. Approved message templates

    Templates for acknowledgement, reminder and status change, written in the owner's language.

    Result: A set of templates ready for review under the platform's rules.

  3. An onboarding chat flow

    A guided conversation that explains each step and hands over to a person when needed.

    Result: A flow that answers the routine doubts and escalates the rest.

  4. A reply bank for the team

    Approved answers for questions on charges, limits and safety, checked against the product.

    Result: Everyone answers the same way.

  5. A document handling note

    Written rules for what is requested on chat, how it is stored and when it is removed.

    Result: A note your compliance adviser has reviewed.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these FinTech startups.

  • Payment gateway and UPI collection startups for small merchants
  • Digital lending and credit-line startups working with an NBFC or bank partner
  • Accounting, invoicing and bill-payment tools for MSMEs
  • Expense, payout and corporate-card startups for finance teams
  • Wealth and investing app startups working under a licensed entity
  • Neobanking and salary-account startups for gig and blue-collar workers
  • Remittance and cross-border payment startups for exporters
  • Regtech and KYC infrastructure startups selling to banks

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk WhatsApp messages?
Only to people who agreed to hear from you, and under the platform's current rules, which you should check. Cold bulk sending risks the number and the trust. GullySales builds the consent record first.
Is WhatsApp safe for sharing KYC documents?
Treat it with care. Rules on personal and financial data differ, so have your adviser decide what may be collected on chat and what must go through the app.
Should a bot or a person reply?
Use a flow for routine questions and a person for money disputes and anything unclear. A bot that cannot hand over to a human frustrates a worried owner.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for FinTech startups

Everything else we would do for you.

Or start from the overview: sales and marketing for FinTech startups.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need