FinTech startups · Search engine optimisation
Let a buyer searching for a money task find your product page before a bank's.
SEO for a FinTech startup is making pages that answer the questions a business owner types when a money task is going wrong. It is slow ground against banks and aggregators, so the pages must be specific. GullySales works on page structure, topics and the technical basics, and promises no ranking.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Last updated 18 Oct 2026.
For FinTech startups
Where it usually goes wrong, and what we would do.
“Banks and comparison sites own the broad words”
A startup will not outrank a bank on a general word like loan or payments. The opening is the narrow task, such as reconciling UPI settlements against a ledger or paying contract workers on a set date.
“A trust page is also a search page”
Buyers search for the company name plus words like safe, genuine or complaint. If the site has no page on the partner, security and grievance route, other sites answer that search instead.
“Integration searches carry real intent”
An accountant who searches for a tool that works with Tally or Zoho Books is close to a decision. A page for each integration, written for that search, meets a buyer who is already comparing.
“Regulation limits the claims, not the usefulness”
A page need not state a rate or a return to be found. It can explain how the product works, what documents the buyer needs and what happens at each step, all inside what compliance approves.
What we do
What we deliver for FinTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A task-based keyword map
A list of the money tasks your buyers search for, grouped by buyer type and matched to a page each.
Result: A map showing which page answers which search.
Integration and use-case pages
One page per accounting tool, bank link or business type you serve, written in plain language.
Result: Each integration has its own findable page.
Technical clean-up of the site
Page speed on mobile, headings, internal links and a sitemap, checked against the pages that matter.
Result: A checklist of fixes completed and left open.
A search page for your trust route
A page on the partner, data handling and complaints that matches the way buyers search for reassurance.
Result: One page that appears for the company name plus a trust word, if the search engine chooses.
Search-console tracking
Setup so that searches, clicks and the pages bringing sign-ups are visible together.
Result: A view of which pages bring registered users.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FinTech startups.
- Payment gateway and UPI collection startups for small merchants
- Digital lending and credit-line startups working with an NBFC or bank partner
- Accounting, invoicing and bill-payment tools for MSMEs
- Expense, payout and corporate-card startups for finance teams
- Wealth and investing app startups working under a licensed entity
- Neobanking and salary-account startups for gig and blue-collar workers
- Remittance and cross-border payment startups for exporters
- Regtech and KYC infrastructure startups selling to banks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we rank for loan or payment gateway?
Is it safe to publish rate information for SEO?
Do we need a blog for SEO?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FinTech startups
Everything else we would do for you.
Closest to this: search and visibility
Also for FinTech startups
Or start from the overview: sales and marketing for FinTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.