FinTech startups · Social media
Use social media to show a money product is run by real, reachable people.
Social media marketing for a FinTech startup is posting where merchants, accountants and founders already talk, to build the familiarity that money decisions need. GullySales plans what to post by buyer type and keeps every claim inside what your compliance adviser approves.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For FinTech startups
Where it usually goes wrong, and what we would do.
“Merchants watch short video, finance heads read LinkedIn”
The shop owner and the finance head are on different platforms. Posting the same line on both reaches neither. Choose one platform per buyer and write for how that buyer reads.
“Faces build more trust than logos”
A founder explaining how settlements work, or a support person answering a real question, tells a worried owner that someone will pick up the phone. A polished brand post tells them nothing.
“Comments about money need a careful reply”
Someone will post that a withdrawal is stuck. A deleted comment looks like hiding. A calm reply that moves the matter to a support channel, in public view, shows the company stands behind the product.
“Product screens beat promises”
A short clip of how to collect a payment or raise an invoice shows the product. It also keeps the post clear of claims about returns or approvals, which the rules restrict.
What we do
What we deliver for FinTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A platform choice per buyer type
A written decision on where each buyer is reached, and where the startup will not post.
Result: A short list of platforms with the reason for each.
A how-it-works post series
Plain clips and images of one task per post, such as taking a payment or reading a settlement.
Result: A bank of posts that explain the product without a claim.
A founder and team voice guide
Notes on how the founder and support staff write and speak on camera in the buyer's language.
Result: Posts that sound like the people who run the company.
A reply guide for money complaints
Wording for answering a public complaint and moving it to support, agreed with your compliance lead.
Result: One approved route for every public complaint.
A claims check before posting
A short list of what a post may not say about rates, returns, limits and approvals.
Result: A check the person posting runs every time.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these FinTech startups.
- Payment gateway and UPI collection startups for small merchants
- Digital lending and credit-line startups working with an NBFC or bank partner
- Accounting, invoicing and bill-payment tools for MSMEs
- Expense, payout and corporate-card startups for finance teams
- Wealth and investing app startups working under a licensed entity
- Neobanking and salary-account startups for gig and blue-collar workers
- Remittance and cross-border payment startups for exporters
- Regtech and KYC infrastructure startups selling to banks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we advertise on social media for a lending product?
Who should be the face of the company?
Should we reply to complaints in public?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FinTech startups
Everything else we would do for you.
Closest to this: content and social
Also for FinTech startups
Or start from the overview: sales and marketing for FinTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.