News media companies · Other
Put a rate card in the advertiser's hand, and a reason to subscribe in the reader's.
The editor of a Hubballi district news portal has a growing audience on WhatsApp and YouTube, and an advertising team of two.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A news media company publishes news through a newspaper, a portal, a YouTube channel or a local TV or radio outlet, and earns from advertising, subscriptions and events. Marketing it means growing a loyal audience and selling that audience to advertisers. GullySales prepares the rate card, the audience summary and the advertiser enquiry replies for a regional or local news business.
A local jeweller wants festival ads for Dasara, but nobody has told the shop how many people read the portal, which pages they read, or what a banner costs. The jeweller may send the ad to the older newspaper, because its rate card is already on the counter.
A news company has two customers: readers who give attention and advertisers who pay for it. Small and regional outlets can put their whole effort into the first and have nothing in hand for the second. GullySales works on both, and does not touch what you publish.
Last updated 18 Oct 2026.
How buyers decide
How news media companies are chosen.
Readers choose a news source by trust, language and habit. They follow the channel on WhatsApp, YouTube or the app their family uses, and stay with it if it is quick, local and correct. A story forwarded in a family or neighbourhood group brings new readers, and so does search for the name of a local issue.
Advertisers choose by who reads, how many and what response they got last time. A local retailer or a school wants to know if the readers live near them. A brand wants audience numbers from a source it can check, and an agency wants a rate card, a media kit and a person to call.
Government departments and large advertisers add formal steps such as empanelment and tender processes. These differ by body and change, so check with the department or an adviser rather than rely on what a competitor says.
The problem
What usually goes wrong for news media companies.
What owners tell us on the first call, in their words.
“Local advertisers do not know what we offer or what it costs”
There is no rate card they can hold, so they go to the outlet that has one.
“We cannot show the audience in a way advertisers trust”
Our reach figures are scattered across YouTube, the website and WhatsApp, and nobody has put them in one place.
“Our best stories travel on WhatsApp and bring no revenue”
Readers share the story, and we have no way to turn that attention into subscribers or an enquiry.
“Advertising sales depend on one person”
When our ad manager is out, every relationship and every pending quote sits in one phone.
“Festival ad sales are chased late”
Diwali, Ugadi and election-season advertisers decide weeks ahead and we call them after they have booked.
“Subscribers do not renew”
No reminder reaches the reader before the plan ends, so a paying reader lapses without anyone noticing.
What we do
What we do for news media companies.
Everything included for news media companies.
A media kit and rate card
A short, clear document with your readership, language, locations, formats, rates for print and digital, and past campaign examples where the advertiser agrees.
An audience summary an advertiser can check
A single page that gathers your reach across website, YouTube, WhatsApp and print using figures you can show, with the date taken.
An advertiser pipeline record
A shared list of every advertiser, the last campaign, the next festival or event and the person who decides, visible to the whole sales team.
A festive calendar for ad sales
A calendar of festivals, school admissions, wedding seasons and local events, with the outreach to start well before each.
Reader growth through WhatsApp and search
A plan to grow your WhatsApp channel and search visibility, keeping your editorial standards and your own style.
A subscription and renewal message set
A reminder and an offer to subscribers before their plan ends, with a simple way to renew by UPI.
A starting-figures sheet
Advertiser enquiries, ads sold, subscriber renewals and audience size on the day work begins, so later numbers have something to be set beside.
How the result is measured
- Advertiser enquiries by source
- Ads sold against quotes sent
- Repeat advertisers by season
- WhatsApp channel and subscriber growth
- Subscription renewals against expiries
- Revenue from sponsored content and events
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for news media companies
Each has its own page: what it involves for news media companies, what you get, and what it is measured on.
- Lead generationFind the advertisers and subscribers your readership already points to.
- SEOBe the page a reader finds when they search for what happened in their town.
- Social media marketingTurn a story that travels on social into a reader who comes back.
- Content marketingSell sponsored content that reads like your outlet and is marked as paid.
- Buyer personasWrite down who buys your space and who buys your trust, as two different people.
- CRMKeep every advertiser, quote and subscriber somewhere other than one phone.
- Follow-up systemsChase every open quote and every ending plan before the buyer forgets you.
- WhatsApp marketingGrow a WhatsApp channel readers join for the news and advertisers can see.
- Digital marketingPlan search, social, WhatsApp and email as one route from reader to payer.
- WebsitesGive the reader a clear front page and the advertiser a page that sells space.
Worth a page and a campaign of their own
Local display and classified advertising · Digital banner and sponsored content · Festival and seasonal advertising supplements · Subscriptions and membership plans · YouTube and video news advertising · WhatsApp channel and community growth · Events, awards and conclaves · Government and institutional advertising
Priority campaigns
Campaigns for what news media companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Local advertiser campaign
A personal outreach to local shops, schools, clinics and builders with the media kit, a sample ad and a simple booking process.
Festive supplement campaign
An early push for a festival supplement or sponsored section, with a rate card and a deadline for booking.
Subscription drive
A reader offer through WhatsApp and the website, built around the stories readers most share, with a trial and renewal reminder.
Events and awards sponsorship campaign
A pack for sponsors of your conclave, awards or local event, with the audience, the stage presence and the media coverage they would get.
Agency and brand outreach
A pack for media agencies and larger brands, with a regional audience summary and a contact for bookings.
Beyond search
Where we reach buyers of news media companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Local retailers, jewellers and dealers
Businesses in your readership area, listed with the rate card and festival calendar attached to each pitch.
Schools, colleges and coaching centres
An admissions-season offer for institutions that advertise ahead of the academic year.
Builders and real estate firms
Builders who advertise launches, with a property section layout the advertiser can see before booking.
Media agencies and larger brands
A media kit for agencies that plan regional campaigns, with the audience summary on its first page.
Readers, subscribers and communities
Readers found through WhatsApp, search and community groups, with a simple route from reader to subscriber.
Who it is for
This is written for these news media companies.
- Regional and district newspapers
- Local news websites and portals
- YouTube news channels
- Local cable and digital television news outlets
- Community radio and local radio news
- Language-specific news apps and WhatsApp channels
- Business, trade and sector-specific news publishers
- Magazines with a news and current affairs focus
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for news media companies
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Map where the revenue comes from
Print, portal, YouTube and events are listed with what each earns from advertisers, subscribers and sponsors today, and who sells each.
- 2
Write down the starting figures
Advertisers, ads sold, subscribers and audience across your platforms are recorded before anything changes.
- 3
Build the rate card and audience page
The rate card, the audience summary and a page per ad format are put together from figures you can show.
- 4
Move quotes out of one phone
The advertiser record and the festive calendar are set up, with a follow-up message for each open quote.
- 5
Take the kit to advertisers, the offer to readers
Local advertisers get the media kit and a sample ad. Readers get the subscription offer on WhatsApp and the website.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions news media companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you write or edit our news?
How do we show advertisers our audience honestly?
Is the government advertising route worth chasing?
Can a small local outlet get national advertisers?
Do readers pay for news in a small market?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.