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News media companies · Search engine optimisation

Be the page a reader finds when they search for what happened in their town.

SEO for a news publisher is the work of making each story, topic page and the site itself findable by readers searching a local issue, a name or a language. GullySales works on page structure, local topic pages and the search results for your own brand.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for news media companies

Sales and marketing for news media companies, the overview.

Last updated 18 Oct 2026.

For news media companies

Where it usually goes wrong, and what we would do.

  • “Readers search the issue, not the outlet”

    A resident types the name of a flooded road, a school result or a court case. A site that publishes the story but gives it a vague headline and no place name is passed over for one that names the place.

  • “A story ages while the topic stays”

    A report on the water supply schedule is read once and forgotten, yet the topic returns every summer. A standing topic page that gathers each report keeps readers arriving long after the first publication.

  • “Language and script split your audience”

    Readers search in Kannada, Hindi, Tamil, English and mixed script. A site that publishes in one language and nothing about the others misses the reader who types the place name in the script they speak.

  • “Your own name should show a clean result”

    Search for the outlet by name and look at what appears. An old domain, an unverified social page or a clone site above the real one confuses both readers and advertisers checking you out.

What we do

What we deliver for news media companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A review of how stories are titled

    Headlines, place names and dates in a sample of recent stories, set against what a resident would type.

    Result: A list of title patterns to keep and patterns to drop.

  2. Standing topic pages for recurring local issues

    Pages for water, roads, civic polls, school results and local sport, each gathering the reports on that issue.

    Result: Each recurring issue has one page that grows.

  3. A language plan for search

    Which languages and scripts each page serves, and how the headline and the place name appear in them.

    Result: Each story is written for the script its reader types.

  4. A structured data check

    The article markup, author and date fields reviewed against the search engine's current documentation.

    Result: Stories carry the fields the engine reads.

  5. A brand search clean-up

    Your outlet name searched, with duplicates, old pages and unclaimed profiles listed and fixed where you control them.

    Result: Searching your name shows your own pages first.

  6. Search starting figures

    Clicks, impressions and top queries read from your search console on the day work begins.

    Result: A dated page every later report is set against.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these news media companies.

  • Regional and district newspapers
  • Local news websites and portals
  • YouTube news channels
  • Local cable and digital television news outlets
  • Community radio and local radio news
  • Language-specific news apps and WhatsApp channels
  • Business, trade and sector-specific news publishers
  • Magazines with a news and current affairs focus

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will SEO change how our editors write?
The editorial voice stays yours. The change is in the headline, the place name and the standing pages around the story. Editors approve every title pattern before it is used.
Do we need an English site for a regional outlet?
Only if readers or advertisers search in English. Look at what your search console shows, and keep the language your reader uses as the main one.
Can we promise advertisers a search position?
No. Positions move with the engine and with competitors. Give advertisers the figures you can show from your own console, with the date taken.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for news media companies

Everything else we would do for you.

Closest to this: search and visibility

Also for news media companies

Or start from the overview: sales and marketing for news media companies.

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