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News media companies · CRM

Keep every advertiser, quote and subscriber somewhere other than one phone.

A CRM for a news media company is the shared record of advertisers, open quotes, subscribers and renewals that the ad and circulation teams work from. GullySales works on setting up that record in a tool your team will keep up, and the fields that matter to your sales.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for news media companies

Sales and marketing for news media companies, the overview.

Last updated 18 Oct 2026.

For news media companies

Where it usually goes wrong, and what we would do.

  • “The ad manager holds the business in a phone”

    Past campaigns, the owner's festival habits and the half-agreed quote sit in messages. If the manager is on leave or leaves the job, the relationship goes with the phone.

  • “A subscriber record is a promise to remind”

    A reader who joined for a year expects nothing until the plan ends, then a lapse nobody noticed. The record must show the end date so someone can write before it arrives.

  • “Print, portal and video sell to the same buyer”

    A builder buys a print launch ad and a portal banner from two people who never speak. One record shows the buyer once, with every format and every contact.

  • “A heavy tool is abandoned by the second week”

    A system with forty fields is filled in for a day and left. A short record the ad team uses on the way out of a meeting is the one that survives.

What we do

What we deliver for news media companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Advertiser and subscriber records in one tool

    A single set of fields for name, trade, formats bought, last campaign, next festival, decision maker and renewal date.

    Result: One list the whole team reads.

  2. A stage list for an ad sale

    Stages from enquiry to quote to booking to payment, named in the words your team uses.

    Result: Every open quote sits in a visible stage.

  3. A subscriber renewal view

    Plans ending soon, grouped by end date, ready for the circulation team.

    Result: Nobody lapses without a reminder going out.

  4. A handover note for leave and exits

    What the team logs after every call so a colleague can pick up the thread.

    Result: A call can be taken up by anyone on the team.

  5. Access and clean-up rules

    Who can see and edit what, and how duplicate advertisers are merged.

    Result: One entry per advertiser.

  6. A starting count

    Advertisers, open quotes and paying subscribers recorded on the day the tool goes live.

    Result: A dated base for later reports.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these news media companies.

  • Regional and district newspapers
  • Local news websites and portals
  • YouTube news channels
  • Local cable and digital television news outlets
  • Community radio and local radio news
  • Language-specific news apps and WhatsApp channels
  • Business, trade and sector-specific news publishers
  • Magazines with a news and current affairs focus

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM tool should a news outlet use?
A tool that your ad team will actually open on a phone. Start with a simple one in common use in India and move only when the team outgrows it.
Do we need to move old records?
Move the live ones first: current advertisers, open quotes and active subscribers. Add older names as the team meets them.
Who owns the data?
Your company does. Decide in writing who may export it and who leaves with what when a person exits the team.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for news media companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for news media companies

Or start from the overview: sales and marketing for news media companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

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