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Public relations agencies · Follow up systems

Keep the pitch alive while the client's committee reads it.

A follow-up system for a PR agency is the set of dated, useful contacts after a pitch or proposal. GullySales writes the messages and the rules so a proposal does not vanish into the buyer's internal meetings.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for public relations agencies

Sales and marketing for public relations agencies, the overview.

Last updated 22 Oct 2026.

For public relations agencies

Where it usually goes wrong, and what we would do.

  • “The silence after a pitch is a committee”

    A founder shows the document to the marketing head, the finance head and an investor. Each reads it differently, and a silent period is discussion you cannot see. Offer to attend the meeting where the document is read, and answer the committee's questions directly.

  • “A nudge needs a new reason to reply”

    Checking in gives the buyer nothing. A note that answers a question raised in the meeting, or offers a view on their coming announcement, is worth reading. Answer a question raised in the meeting or offer a view on the coming announcement, so the note earns a reply.

  • “Different readers want different answers”

    The finance head asks what each fee delivers. The founder asks about angle. Send each one the part that concerns them. Send the fee schedule to the finance head and the angle outline to the founder, each in a few lines.

  • “A decline can come back”

    A buyer who chose another agency may find that coverage disappointed them. A respectful note keeps you in mind for the next announcement. Write a respectful note after a decline, thank the buyer for the chance and ask to be considered next time.

What we do

What we deliver for public relations agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Follow-up map by stage

    What to send after the first meeting, after the proposal, after a decline and after a launch.

    Result: Each stage has a defined next contact.

  2. Reader-specific notes

    Short messages for the founder, marketing head and finance head, each answering what that person asks.

    Result: Every reader gets a relevant reply.

  3. Proposal walkthrough offer

    A prepared invitation to explain the proposal to the buyer's whole committee at once.

    Result: The committee hears one explanation.

  4. Lost-pitch record

    A note on why a pitch was lost and what might change.

    Result: You learn what scope or fee lost the work.

  5. After-launch check-in

    A message after a client's announcement asking how it went, with no demand for a decision.

    Result: Delivered work leads into the next conversation.

  6. Meeting recap note

    A short summary sent after every pitch meeting, listing questions asked and answers promised.

    Result: The buyer has a written record to circulate.

  7. Reactivation note for quiet prospects

    A respectful message offering a smaller first scope to a proposal that has gone cold.

    Result: Quiet prospects get one more honest chance.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should we follow up?
As often as the buyer's process allows and never after a clear no. We set the rhythm with you and add a clean way to stop.
Should the principal or an executive follow up?
The person who pitched should follow up on content, and an executive can track dates. We agree the split so the buyer hears one voice.
Can messages be templates?
Yes, with slots for the announcement and the question raised. We write them to read like a note from a colleague. Add a line for the announcement and the question raised so it never reads as a form.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for public relations agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for public relations agencies

Or start from the overview: sales and marketing for public relations agencies.

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