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Public relations agencies · Lead generation

Reach the founder or communications head before the launch brief is written.

Lead generation for a PR agency is how a founder, hospital or developer with a story to tell finds you and starts a conversation. GullySales works on the proof pages, the outreach and the referral habits that bring those buyers to a first meeting.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for public relations agencies

Sales and marketing for public relations agencies, the overview.

Last updated 22 Oct 2026.

For public relations agencies

Where it usually goes wrong, and what we would do.

  • “Introductions dry up when funding slows”

    Investors and past clients send names while capital is moving. When a funding season thins, the introductions thin with it, and an agency with no other route has an empty pipeline. Build a second route before you need it.

  • “The buyer checks your own press first”

    A founder looks for your bylines, your commentary in the press and your people on LinkedIn before agreeing to meet. An agency with nothing to find loses the meeting to one that has been seen.

  • “Sector knowledge decides the shortlist”

    A fintech wants an agency that knows the fintech desks. A hospital wants one that understands health reporting. A page that says which beats you know brings in buyers who match, and lets the others pass.

  • “A launch brief has a date”

    A developer opening a project or a startup closing a round needs help before an announcement. Reaching that buyer early means finding the event in advance, not waiting for an enquiry after it. Watch for funding news, project approvals and hiring of a communications head, and approach with a view on the story.

What we do

What we deliver for public relations agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Sector pages for the beats you know

    A page each for fintech, health, real estate, consumer brands and other areas, naming the desks and the kinds of story you handle.

    Result: A buyer finds a page about their own sector.

  2. Outreach list of launches and funding

    A researched list of companies near an announcement, with the right person to approach and a note on what story they hold.

    Result: You approach buyers while the brief is forming.

  3. Agency's own press and bylines

    A plan for placing your principals in the trade and business press, so a buyer who searches finds you quoted.

    Result: Your name appears where the buyer looks.

  4. Referral partners beyond investors

    Lawyers, auditors, design studios and event firms who meet communications heads, with a clear way to introduce you.

    Result: Referrals arrive from more than one source.

  5. Source record for every enquiry

    Each enquiry logged with where it began, the sector, the buyer's role and the stage reached.

    Result: You can see which routes bring retainers.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you promise a number of clients?
No. New clients depend on your reputation, your sector and how you handle each meeting. We build the routes, record each source and show you where clients come from.
Should we list our client names?
Only with each client's written permission. A logo wall proves little by itself, so we write about the story and the approach, with consent for anything specific.
Is outbound outreach right for a PR agency?
It suits agencies that have a clear sector and a story to tell about it. We plan messages that offer a view on the buyer's announcement, not a general pitch.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for public relations agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for public relations agencies

Or start from the overview: sales and marketing for public relations agencies.

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