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Public relations agencies · Search engine optimisation

Appear when a founder searches for a PR agency that knows their sector.

SEO for a PR agency is the work of making pages that match what founders, hospitals and developers type when they need press help. GullySales writes pages by sector and service, and sets the site up so search engines can read it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for public relations agencies

Sales and marketing for public relations agencies, the overview.

Last updated 22 Oct 2026.

For public relations agencies

Where it usually goes wrong, and what we would do.

  • “Buyers search by sector and need”

    A founder types startup PR agency, hospital PR or real estate launch PR. A site with one page headed communications services matches none of these, however good the agency is. Add the sector and the buyer's situation to each page title, and the search lands on a page that fits.

  • “A list of clients is not searchable proof”

    Logos have no words for a search engine to read. Each case note needs sentences saying the sector, the angle found and the kind of coverage sought, with the client's permission. Write the sentences first and let the client's permission decide which details go on the page.

  • “Your own search presence shows your craft”

    A PR firm that cannot be found for its own services invites doubt. Founders notice, and treat it as a sample of what you would do for them. Fix your own titles, descriptions and page speed first, because the buyer will notice what an agency does on its own site.

  • “Generic service pages blur together”

    Crisis communication, media relations and digital PR described in the same words as every other agency compete with all of them. Add the sector and the buyer's situation to each. Name the buyer's situation, such as a funding announcement or a first launch, so the page reads as written for one reader.

What we do

What we deliver for public relations agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Sector and service pages

    Pages combining a service and a sector, such as media relations for startups or launch communication for developers.

    Result: Each search for a sector finds a page that fits.

  2. Case notes written for search

    Approved client stories told through brief, angle and approach, with no figures you cannot support.

    Result: Your work can be found by what it is.

  3. Method and boundaries page

    A plain page on how you work, what you deliver and what you do not promise, such as coverage.

    Result: A buyer sees your approach before the first call.

  4. Technical clean-up

    Titles, descriptions, page speed on a phone and links between related pages corrected.

    Result: Search engines can read every page you want found.

  5. Search report in plain words

    Which pages are shown, which searches bring visits and which enquiries followed.

    Result: You can see which pages bring buyers.

  6. Link plan between pages

    Sector, service and case pages link to each other in plain wording, so a reader and a search engine can move between them.

    Result: Related pages lead to one another.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will we rank first for PR agency?
No one can promise that, and we do not. Broad terms are crowded. We aim at sector and situation searches and report on which pages are shown and which led to enquiries.
Do press mentions help our site?
They add credibility with buyers. We do not claim any effect on search positions, and we record the mentions so you can show them on your pages.
Can we show client results?
Only with written permission and only facts you can support. We write the angle and the response in words and leave out any figure you cannot prove.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for public relations agencies

Everything else we would do for you.

Closest to this: search and visibility

Also for public relations agencies

Or start from the overview: sales and marketing for public relations agencies.

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