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Public relations agencies · Other

Be the agency a founder calls when the story needs a journalist, not another advertisement.

A Bengaluru SaaS founder has just closed a funding round and is asked by the investor whether a business daily will carry it. The founder asks three people for an agency name and opens each agency's site. Two show a wall of logos and no stories, so the founder rings the one whose partner wrote a column in Inc42.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A communications team reviewing briefing material and media references

In one paragraph

Public relations agency marketing makes an agency the one a founder, hospital or developer trusts to speak to the press for them. Agency sales turns that trust into a retainer or a launch brief that survives the finance head's questions. GullySales builds the agency's own proof and follows each pitch through the buyer's decision.

Buyers of PR cannot measure it the way they measure ads. They judge an agency by whether it can explain, before a rupee is paid, how a story will be found, who will take the call and what happens when nothing is published. The agency that answers that plainly is the one that wins a retainer.

Last updated 22 Oct 2026.

How buyers decide

How public relations agencies are chosen.

A founder or a communications head first asks peers and investors, then looks at an agency's own press, its people on LinkedIn and the beats it knows. A fintech wants someone who knows the fintech reporters at the business papers, a hospital wants someone who understands health desks, and a developer wants a person who has handled a project launch in a city. The meeting turns on whether the agency can pitch an angle, not repeat a brochure.

The finance head compares retainers. Fees run on a monthly basis in most agencies and the buyer wants to know what is delivered against each one, who the account lead will be, and whether the work covers more than press releases. Agencies that put their way of working, the beats covered and what they will not promise on one page get fewer awkward second meetings.

The problem

What usually goes wrong for public relations agencies.

What owners tell us on the first call, in their words.

  • “Prospects judge you by logos and no one reads the case notes”

    The wall of client names proves you had clients. It does not show what story you found for them or where it ran.

  • “Founders expect coverage as a guarantee”

    A first call ends with a question about how many articles will appear. An agency that cannot reset that expectation early loses the account in month three.

  • “Referrals dominate and dry up in a slow funding year”

    Work reaches you from investors and past clients. When funding slows, those introductions slow with it.

  • “The agency's own PR is neglected”

    The cobbler's children have no shoes: no bylines, no commentary in the press and a thin site, which a founder checks before the meeting.

  • “Pitches die inside the client's committee”

    A founder likes the proposal, then the marketing head, the finance head and an investor each read it differently. Nobody follows the document around.

  • “Everything looks like a generic communications offer”

    Crisis, launch, media training and social all sit on one services page, so a buyer with a specific need cannot see the match.

What we do

What we do for public relations agencies.

Everything included for public relations agencies.

  1. A page per beat and per moment

    Separate pages for funding announcements, product launches, hospital communications, project launches and crisis response, each saying what the agency does and what it will not promise.

  2. Coverage stories written as case notes

    Selected pieces told as the angle, the outlet type, what the client did and the conversation that followed, with client permission and no invented figures.

  3. An expectations page

    A plain page on what PR can and cannot do, including why no agency can guarantee a published article.

  4. Partner and team bylines

    Opinion pieces and commentary by the agency's own partners, placed in outlets your buyers read and repeated on their LinkedIn profiles.

  5. A proposal pack with a one-page summary

    A single page that the finance head can read, listing scope, team, beats and exclusions, with the longer proposal behind it.

  6. A pitch follow-up record

    Each prospect logged with the decision maker, the influencer, the objections raised and the next date.

How the result is measured

  • Enquiries by source and by sector
  • Introductory meetings booked from enquiries
  • Proposals sent against retainers signed
  • Introductions from investors and incubators
  • Partner bylines and speaking invitations
  • Proposals older than two weeks without a reply

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for public relations agencies

Each has its own page: what it involves for public relations agencies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Media relations and press outreach · Press release writing and distribution · Funding and milestone announcements · Thought leadership and bylines · Crisis and reputation communication · Launch events and media interactions · Spokesperson and media training · Regional language press · Awards and speaking opportunities

Priority campaigns

Campaigns for what public relations agencies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Post-funding window campaign

    A list of startups that have announced rounds in your sectors, each approached with a note on the announcement angle and the press stage that follows.

  • Developer launch season outreach

    Approaches to builders ahead of project launches in your city, with a page on handling a launch with local and regional press.

  • Healthcare communications drive

    A note for hospital marketing teams on handling media interest and doctor profiles, written in general terms and referring to their own council's advertising rules.

  • Agency bylines campaign

    Partners write a short series of opinion pieces for business and trade outlets and share them to a list of founders.

  • Investor and incubator introductions

    A note for venture firms and incubators on the support you give their portfolio founders after a round.

Beyond search

Where we reach buyers of public relations agencies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Venture firms and incubators

    We list funds and programmes in your cities and prepare an introduction for the people who advise founders after a round.

  • Marketing and communications heads

    We prepare outreach to heads of mid-sized companies whose announcements go unreported.

  • Hospital and developer marketing teams

    We list hospitals and developers with launches coming up and prepare a distinct approach for each sector.

  • Founders on LinkedIn

    We prepare a routine of posts and direct messages from partners to founders they have met.

  • Event organisers and industry bodies

    We prepare a speaker and sponsor pitch for conferences where your buyers attend.

Who it is for

This is written for these public relations agencies.

  • Funded startups and scaleups, from seed to late stage
  • Hospitals, clinics and diagnostic chains
  • Real estate developers launching projects
  • D2C and consumer brands entering new cities
  • Professional firms such as law, accounting and consulting practices
  • Educational institutions and edtech firms
  • Listed and unlisted mid-sized corporates
  • Founders building a personal profile

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for public relations agencies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read your brief

    Your requirements brief, then a talk on which sectors you want more of and where your work comes from now.

  2. 2

    Record the baseline

    Enquiries by source, proposals sent and retainers won are noted before work starts.

  3. 3

    Build the agency's own proof

    Case notes, beat pages, the expectations page and partner bylines.

  4. 4

    Set the follow-up

    A record of every pitch with the decision maker, the influencer and the next date.

  5. 5

    Reach founders and the people who advise them

    Investors, incubators and marketing heads, with spend agreed in writing.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions public relations agencies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you guarantee our agency's clients get coverage?
No, and we never write that. Whether a story runs is the editor's decision. We help the agency describe plainly what it does and what it does not promise.
Will you write about paid placements?
Only in general terms and with disclosure in mind. Rules on advertising and sponsored content differ by body and change, so your adviser checks that page.
How do we show results without client figures?
By telling the angle and the response in words, with the client's written permission. We never invent a number or a mention.
Is your work the same as running our clients' PR?
No. GullySales handles the agency's own sales and marketing. The media relations for your clients stay with your team.
Should we niche down by sector?
A sector page for each area you know best helps buyers match their need. You can keep a general page too, but the sector pages win the searches.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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