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Robotics startups · Lead generation

Find the plant heads who have a job your robot already does.

Lead generation for a robotics startup means finding the operations, maintenance and facility heads who have a repetitive or risky job and a budget line for it. GullySales works on the lists, pages and expo contacts that bring those people to a first conversation about the robot.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Automation engineers inspect a guarded robotic production cell

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for robotics startups

Sales and marketing for robotics startups, the overview.

Last updated 18 Oct 2026.

For robotics startups

Where it usually goes wrong, and what we would do.

  • “The job is the lead, not the company”

    A pharma plant is not a lead. A stores head with pallets to move between two buildings is. Lists built by industry name alone fill the sheet with people who have no such job, so the first filter is the task your robot performs and the floor it runs on.

  • “Expo contacts go cold in a bag”

    A stand at an automation expo collects visiting cards, and the cards sit in a bag while the team travels home. Without a note of the job each visitor mentioned, the follow-up becomes a generic mail that the plant head ignores.

  • “Integrators already hold the buyer's trust”

    System integrators and machine dealers walk into the same plant heads' rooms the startup is trying to reach. A lead that arrives through one of them carries borrowed trust, but only if the partner knows what to say about the robot.

  • “Research buyers look like leads but behave differently”

    Colleges and incubators enquire readily and buy on grant cycles. Counting them with plant enquiries makes the funnel look healthier than it is, so the two kinds are tracked apart.

What we do

What we deliver for robotics startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Job-based target list

    A list of plants, warehouses or hospitals grouped by the job your robot does, with the role that owns that job named for each.

    Result: A list you can sort by job and by role.

  2. Enquiry form built around the job

    A short form on each job page asking for the task, shift pattern and floor type, so the first reply is specific.

    Result: Every enquiry arrives with the job stated.

  3. Expo capture sheet

    A sheet for the stand team to note the job, the decision roles and the next step beside each contact.

    Result: No contact leaves the stand without a recorded job.

  4. Partner referral route

    A one-page brief telling integrators and dealers whom to refer, what to say and how the lead reaches you.

    Result: A written route a partner can follow.

  5. Lead source tags

    Each lead tagged with source, job and buyer type, so research buyers stay apart from industrial ones.

    Result: You can count enquiries by job and by source.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these robotics startups.

  • Warehouse and intralogistics robot makers
  • Inspection and surveillance robot startups
  • Agricultural and spraying drone and robot companies
  • Cobot and robotic arm integrators for factories
  • Hospital, hotel and service robot makers
  • Educational robotics kit and lab makers
  • Cleaning and facility robot startups
  • Robotics-as-a-service operators renting units by the shift

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy a database of factories?
A purchased list tells you where plants are, not which of them have your job. We build the list from the task your robot does and check each entry against your live sites before anyone is contacted.
Which enquiries should we set aside?
Set aside enquiries with no named job, no floor and no decision role after your first reply. Student projects and resellers hunting for a price list get their own tags instead of entering the plant pipeline.
Can you generate leads when only one site is live?
Yes. One live site is enough for a specific page, a short video and a reference conversation. We state plainly how many sites are running and do not stretch the claim.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for robotics startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for robotics startups

Or start from the overview: sales and marketing for robotics startups.

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