Borewell and drilling contractors · Customer retention

Keep the owners you drilled for coming back for flushing, pumps and the next bore.

Customer retention for a borewell contractor is the work of staying in touch with owners after the rig has left, so that flushing, pump replacement, maintenance and the next bore come to you. GullySales works out from your own job sheets who has not been in touch and sets up the calls that bring them back.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What customer retention means

Customer retention is keeping an existing customer buying again rather than losing them to a competitor after the first purchase, usually cheaper than winning a new customer. GullySales sets a routine of check-ins and renewal reminders aimed at customers before they show signs of leaving.

Also for borewell and drilling contractors

Sales and marketing for borewell and drilling contractors, the overview.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

“The owner calls a different contractor when the pump fails”
A pump set lasts some years, and when it fails the owner rings whoever they remember. If you did not call in between, it is not you.
“Bores weaken in the years after drilling”
As the water table falls, a bore gives less. An owner who is called before the next summer is more likely to book flushing than one who learns of it from a tanker bill.
“Societies renew by default”
A society's secretary keeps the same maintenance contractor until a problem or a new secretary arrives. A visit that shows records keeps the account.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

List of owners by year and kind of job
Every bore you drilled with the year, the depth, the pump fitted and the date of the last contact, taken from your job sheets.
Result: You see who has not heard from you.
Pre-summer check call
A call or message to each owner before the dry months, asking how the bore is doing and offering a visit.
Result: Owners are asked before the problem starts.
Flushing and pump replacement offers
A short offer matched to the age of the bore and the pump set, sent in the owner's language to those who agreed to hear from you.
Result: The owner hears of the work from you first.
Maintenance proposal for societies
A written annual plan for an apartment's bore, with visit dates, a record sheet and a named contact.
Result: The committee has a reason to keep you.
Lapsed-customer call
A call to owners you have not heard from in a period you decide, asking whether the bore is working and who looks after it.
Result: You find the owners who have drifted, and why.
Retention summary
Repeat jobs, pump sales and lapsed owners drawn from your own records against the baseline.
Result: The owner sees how much of their work comes from past customers.

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How the result is measured

Retention rate
Repeat purchase rate
Customers won back

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full customer retention strategy page

Work it out from your records

Work out from your own job sheets which customers have drifted away, step by step.

Jobs by year and kind: From the job sheets, list each bore with the year, the depth and the pump fitted. The bores drilled several summers ago are the first you ring, since their yield is most likely to have changed.
Last contact date: Beside each name write the date of the last call, visit or message. Anyone with none in the last two dry seasons is lapsed. Mark the name for a call before the next summer.
Owners who bought again: Count owners who came back for flushing, a pump or a second bore. Owners who bought a pump set elsewhere after your job are the ones to ask why.
Reason for leaving: Ring a few lapsed owners and ask one plain question: who looks after your bore now? Write the answers in a column. A few repeated reasons give you the fault to fix.
Society and builder accounts: List each account with the date of the last visit and whether a maintenance plan is in place. An account with no visit in the year is at risk of changing hands.
Referrals from past customers: Check the source field for owners named more than once. They are your strongest advocates. Call them before the season with a thank-you that asks for nothing.

Who it is for

This is written for these borewell and drilling contractors.

Domestic borewell contractors
Agricultural borewell and drip-line contractors
Rotary and DTH rig operators
Housing society and apartment borewell contractors
Industrial and commercial borewell contractors
Borewell flushing, cleaning and repair contractors
Pump installation and motor repair firms
Rainwater harvesting and recharge pit contractors

Not for

It is not the right fit if.

Your list of past customers is not complete, so a call for flushing or a pump would reach only a few.
Nobody will call an owner after the bore is drilled, so a retention plan would sit unused.
You mean to offer a discount to win back lapsed customers without finding out why they left.

How it works

How the customer retention work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the records
Your sales and billing records are read for repeat purchase, the normal gap between orders and the customers who have gone quiet. The record-keeping gaps found here are listed.
2
Ask why they stopped
A small set of lapsed and current customers is called with your team's consent, and asked plainly what changed. The reasons are sorted into price, service, competitor and circumstance.
3
Build the strategy
The written plan sets priority groups, touchpoints, offers, owners, consent rules and a target.
4
Align existing tactics
Each retention activity you already run is mapped against the plan, then kept, changed or dropped.
5
Start with one group
The plan goes live for the most valuable at-risk group first, with a held-back comparison group, before it widens.
6
Review against the baseline
Retention is compared with the baseline recorded before work began. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

When is a customer counted as lapsed?

Pick a gap that fits your work, such as no contact through two dry seasons, and write it down. Apply it to every owner. The point is to know whom to ring, not to label anyone.

Who should make the calls?

The person the owner knows, usually the owner of the rig or the office assistant who handled the job, speaking in the owner's language. Introduce yourself by the job: we drilled your bore in the summer of that year.

Should we give a discount to bring back an old customer?

Ask what went wrong first. If the bore was dry and the customer was unhappy, a discount may not help. Offer a free visit or a clear plan, and fix the cause if it was ours.

Can we message old customers every year about flushing?

Only those who agreed to hear from you, and only once or twice before the dry months. Say why you are writing, what you offer and how to stop the messages. A flushing offer to someone with a new bore is noise.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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