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Mineral processing companies · Social media

Show the plant, the lab and the lot so a buyer trusts the powder before the sample.

Social media for a mineral processing company means showing the crushing floor, the grading line, the lab and the packed lot to the people who buy powders. GullySales plans and drafts posts that make the plant visible to purchase heads, and keeps product claims limited to what your lab reports.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mineral processing companies

Sales and marketing for mineral processing companies, the overview.

Last updated 18 Oct 2026.

For mineral processing companies

Where it usually goes wrong, and what we would do.

  • “Buyers want proof of process, not a slogan”

    A purchase head scrolling LinkedIn stops at a picture of a sieve shaker, a bag being stitched or a lab balance. A banner saying best quality earns no pause. The plant floor is the content.

  • “The audience is narrow and professional”

    Ceramic, glass and paint buyers are a small group who read business networks and trade groups more than entertainment feeds. A post that reaches a few right people beats one that reaches a crowd.

  • “A post about a lot answers a buyer's quiet question”

    Photographs of a lot with its marking, the certificate beside it and the packing line explain that the plant tests what it ships. That answers a doubt the buyer would not say aloud.

  • “Staff and drivers photographed without consent cause friction”

    Workers on the floor, at the crusher or in a loading bay appear in many plant photos. Ask before posting, and frame shots on machines and material so that nobody is exposed to risk.

What we do

What we deliver for mineral processing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page and profile set-up

    A company page and a short profile that name the minerals, the sizes and the industries served.

    Result: A visitor knows in a few seconds what the plant grinds and for whom.

  2. A content plan built on the plant

    A list of post ideas drawn from the grinding floor, the lab, packing, dispatch and sample routine.

    Result: The plan names real scenes in your plant, not stock pictures.

  3. Post drafts with lab-checked wording

    Short posts with captions that use only figures your lab has reported.

    Result: No caption states a number the lab has not signed.

  4. Photo and video guidance

    A short note for the plant team on what to photograph, how to frame it and what to keep out of shot.

    Result: Staff can capture usable pictures on a phone without a studio.

  5. A buyer outreach note

    A message that points a purchase head to the grade page, using the post as the reason for contact.

    Result: A post leads to a conversation, not just a like.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show a purchase head the plant, the lab and the lot.

The mill floor at work
A short video of grinding and sieving with the size named. Needs the plant's agreement on what may be filmed and staff who are comfortable on camera.
A lab test being run
A photo or clip of a whiteness or moisture test with the figure shown. Use a real sample and a real reading from your lab book.
A lot labelled and ready to dispatch
A photo of bags with the lot number and grade visible. It answers a buyer's quiet question about traceability.
A washed and graded heap before milling
A before-and-after of raw material and finished powder from the same lot, showing what the plant does in between.
What a grade is used for
A carousel linking a powder to a tile, a paint or a casting, with the buyer's industry named. No customer logo without consent.

Who it is for

This is written for these mineral processing companies.

  • Quartz and silica processors
  • Feldspar and ceramic mineral grinders
  • Talc and soapstone processors
  • Barytes and calcite processors
  • Clay and kaolin processors
  • Bauxite, mica and other mineral units
  • Pulverisers and micronising units
  • Washing and beneficiation plants

Not for

It is not the right fit if.

  • The plant does not allow photographs of the floor or the lab, so there is no true image to post
  • Your buyers are a few local units who order by phone, and none of them is on a business network
  • You have no one to answer comments and messages, so posts would draw questions that sit unread

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a mineral processor use?
Start where purchase heads and trade contacts already read, which is usually a business network and a video site. Choose one or two and keep them current rather than spreading across all.
Can we post the price list?
We advise against a public rate list. Rates change with freight and packing, and a public figure invites price shopping. Post grades, uses and process, and quote a rate to the enquirer.
Will posts bring orders directly?
Posts make the plant known and give a purchase head a reason to ask for a sample. They do not promise orders. The sample and certificate close the trial.
How do we post about a buyer's order?
Show the lot and the dispatch, and leave the buyer unnamed unless they have agreed in writing. A plant that finds its supplier on a public post may think the order terms are public too, and may move its next order.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral processing companies

Everything else we would do for you.

Closest to this: content and social

Also for mineral processing companies

Or start from the overview: sales and marketing for mineral processing companies.

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