Corporate lawyers · Lead generation
Bring in the promoters whose deals match the transactions your partners handle.
Lead generation for a corporate law practice means putting the firm in front of the people with a live transaction: a founder with a term sheet, a finance head with a joint venture draft. GullySales works on deal-specific pages, a referrer register and an enquiry log, within what your bar council allows.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For corporate lawyers
Where it usually goes wrong, and what we would do.
“A live deal gives a short window to be found”
A promoter holding a term sheet is looking for counsel now, not next quarter. If the firm's pages describe only practice areas, the promoter cannot tell whether anyone in the firm has acted on that kind of deal.
“The enquiry that matters arrives through someone else”
A chartered accountant or banker names the firm to a client, and the client then checks. Lead generation here is two audiences: the recommender who needs to remember you, and the buyer who verifies.
“Wrong-fit enquiries cost a partner's afternoon”
A caller about a property dispute or a cheque case reaches a corporate desk and takes a call that goes nowhere. Pages that state the transactions you take filter these before the phone rings.
“A lead with no owner is lost quietly”
When a call lands on whichever partner is free, nobody writes down the deal, the caller or the promised reply. The firm cannot say afterwards which enquiries were answered.
What we do
What we deliver for corporate lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Transaction pages
One page for each deal type the partners want more of, such as a fundraise, a share purchase or a demerger, naming the documents and the questions a buyer should ask.
Result: Each page covers one transaction and nothing else.
Referrer register
A record of each CA, company secretary, banker and fellow lawyer who has sent a matter, with the date and what became of it.
Result: You can see which introducers have sent engagements and which have sent none.
Enquiry intake form
A short form asking for the kind of transaction, the company stage and a preferred time to speak, with no field for confidential detail.
Result: Each enquiry arrives tagged with a transaction type.
Named-owner enquiry log
Every call and email entered with the matter, the partner who took it and the next step promised.
Result: No entry sits without a partner's name beside it.
Source-to-engagement summary
Enquiries set against the source they came from and whether an engagement letter followed, drawn from the firm's own log.
Result: The partners' meeting looks at the firm's own records, not guesses.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these corporate lawyers.
- Startup and venture-backed company counsel
- Mergers, acquisitions and due diligence practices
- Family-owned business and succession advisers
- Joint venture and foreign investment advisers
- Company secretarial and Companies Act compliance practices
- Insolvency and restructuring counsel
- In-house counsel support and outsourced legal departments
- Private equity and investor-side practices
How it works
How the lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we advertise for leads at all?
Which transactions should we build lead generation around?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for corporate lawyers
Everything else we would do for you.
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Also for corporate lawyers
Or start from the overview: sales and marketing for corporate lawyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
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