Corporate lawyers · Professional services
Be the corporate lawyer a promoter calls before the term sheet is signed.
A promoter has two weeks before an investor's term sheet lapses. The draft shareholders' agreement has a clause on anti-dilution that the founding team has not worked through, and the CA says to find a lawyer who has done this before.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Corporate lawyers advise companies on shareholder agreements, fundraising, mergers, joint ventures and Companies Act compliance. Marketing for corporate lawyers means being known to the people who recommend counsel, within Bar Council rules on advertising. GullySales writes explainers on deal documents, keeps your profiles accurate, and puts a record behind every enquiry from a founder, a finance head or a chartered accountant.
The promoter does not search for a law firm. They ask the CA, the banker and one friend who raised money last year, then look up whoever is named twice.
That is why corporate law work is won upstream of any search. The CA, the company secretary, the investment banker and the in-house counsel decide who gets the call. A firm that is invisible to them stays a firm of last resort, brought in once the deal is already in trouble.
Last updated 18 Oct 2026.
How buyers decide
How corporate lawyers are chosen.
Founders and family-business promoters choose on recommendation, then check whether the firm has handled their kind of transaction. A fundraise, a family settlement that reshapes shareholding and a sale of a division are three different briefs, and the buyer looks for the one that matches. They will read a partner's article on the topic before they ring.
Finance heads and in-house counsel in mid-sized companies choose differently. They want a named partner who answers email on a Sunday, a clear way of billing and a team that does not need the background explained twice. The shortlist comes from peers and from the firms already on the company's panel.
How far a firm may go in telling the market about itself is set by the bar council and changes, so a partner should confirm each step before it goes out.
The problem
What usually goes wrong for corporate lawyers.
What owners tell us on the first call, in their words.
“Our work comes from three old clients and one banker”
When one of them slows down, the pipeline goes with it, because nobody else in the market knows what we have handled.
“Chartered accountants send us nothing because they do not know what we do”
Our name sits in their phone under a general heading. When a client asks about a share purchase agreement, the CA calls someone else.
“Our website lists every practice area and says nothing about deals”
A founder reading it cannot tell whether we have ever acted on the investor's side or the company's side of a fundraise.
“Partners write good notes that never leave the firm”
A note on a change in company filing rules goes to existing clients and sits in their inbox. Nobody who is not already a client reads it.
“A call from a new promoter goes to whichever partner is free”
Nobody records who called, what the deal was or who promised to revert, so the follow-up depends on memory.
“We cannot tell which relationship brought the last five mandates”
Partners credit lunch meetings and conferences. The records say the work came from places we never invested in.
What we do
What we do for corporate lawyers.
Everything included for corporate lawyers.
Deal pages written by transaction type
One page each for a fundraise, a share purchase, a joint venture and a demerger, describing the documents involved and the questions a buyer should ask, kept informative and within the profession's advertising rules.
Explainers for the people who recommend you
Short plain notes on new filings, amendments and the clauses that trip up first-time signers, built to be forwarded by a CA or company secretary to a client.
A referrer register
A list of the chartered accountants, company secretaries, bankers and fellow lawyers who have sent work, with the date, the matter type and the outcome of each introduction.
An enquiry log with a named owner
Every call and email from a new promoter recorded with the matter, the partner who took it and the next step promised.
LinkedIn profiles for partners
Partner profiles that state practice, transactions handled in general terms and publications, aimed at finance heads and founders who check a lawyer there first.
A credentials document for panel applications
A clean capability deck that responds to a company's panel or empanelment request without being rebuilt each time.
A source-and-matter summary for partners
Enquiries by source and matter type, introductions that turned into mandates and the time taken to reply, set out for the partners' meeting.
How the result is measured
- Enquiries by source and by transaction type
- Introductions from CAs, bankers and fellow lawyers
- Calls returned and the time taken to return them
- Enquiries that became engagement letters
- Panel and empanelment applications submitted
- Visits to deal pages from search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for corporate lawyers
Each has its own page: what it involves for corporate lawyers, what you get, and what it is measured on.
- Lead generationBring in the promoters whose deals match the transactions your partners handle.
- SEOBe the page a promoter reads when the search is for a clause, not a firm.
- Local SEOMake the firm easy to find for the founder who wants counsel in the same city.
- Social media marketingUse LinkedIn to be known by the people who recommend counsel, not to chase likes.
- Content marketingWrite the note a CA forwards to a client with one line of introduction.
- Buyer personasWrite down who actually decides: the founder, the finance head or the person who recommends.
- CRMKeep one record of every enquiry, every referrer and every promised reply.
- Follow-up systemsMake sure no promoter's call, fee request or referral goes without a reply.
- WhatsApp marketingTreat WhatsApp as the place a promoter first writes, and answer it like a desk.
- Digital marketingPut the website, the profiles and the referrers to work as one system for the firm.
- WebsiteBuild a site that tells a promoter you have handled their kind of deal.
Worth a page and a campaign of their own
Shareholders' agreements and share purchase agreements · Startup fundraising and term sheet review · Mergers, demergers and business transfers · Joint ventures and foreign collaborations · Legal due diligence for buyers and lenders · Companies Act compliance and board advisory · Family business shareholding and succession · Insolvency and creditor matters before the NCLT · Employment and ESOP documentation
Priority campaigns
Campaigns for what corporate lawyers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Startup fundraise guide
A plain guide to what a term sheet, a shareholders' agreement and a closing checklist contain, shared on LinkedIn and sent to the CAs and incubators who advise founders.
Family business shareholding series
A set of articles on succession, family settlements and who holds what in a promoter family, written for the daughter or son joining the business.
Compliance change notes for CAs and company secretaries
A short note on each relevant change in company law, written so a CA can forward it unchanged.
Due diligence for lenders and buyers
A page and a one-sheet explaining what legal due diligence covers on a target company, aimed at bankers and acquisition teams.
Beyond search
Where we reach buyers of corporate lawyers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Chartered accountants and company secretaries
The accountancy and secretarial practices in your city whose clients are incorporating, raising money or restructuring, each paired with the explainer that suits them.
Bankers and venture associates
A one-page credentials note for the relationship manager or fund associate who is asked, by a borrower or investee, to name a lawyer.
Incubators and startup communities
A talk outline on the first legal documents a company needs, fitted to an incubator session. Whether a partner may appear is for the bar council's rules to settle.
Industry and trade associations
Material for chambers and manufacturers' associations, where promoters ask each other who their lawyer is.
Other law firms
A note for firms that do not take corporate work but are asked for referrals, so your practice is described the way you describe it.
Who it is for
This is written for these corporate lawyers.
- Startup and venture-backed company counsel
- Mergers, acquisitions and due diligence practices
- Family-owned business and succession advisers
- Joint venture and foreign investment advisers
- Company secretarial and Companies Act compliance practices
- Insolvency and restructuring counsel
- In-house counsel support and outsourced legal departments
- Private equity and investor-side practices
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for corporate lawyers
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Read the last year of mandates
Where each mandate came from, which transactions repeat and which partner relationships actually delivered work.
- 2
Settle the message
Two or three transaction types the firm wants to be known for, put in the words a promoter would use.
- 3
Write and publish
Deal pages, explainers and partner profiles go live, checked against the bar council's rules by a partner before release.
- 4
Reach the referrers
Notes and introductions go to the CAs, bankers and company secretaries on the agreed list, with a record of each contact.
- 5
Read what came in
The enquiry log shows who called, for which transaction and through whom; the referrer list and deal pages follow it.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions corporate lawyers ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a corporate law firm market itself at all in India?
How do founders actually find a corporate lawyer?
Do we need a separate page for each kind of deal?
Can you get us on the legal panel of large companies?
Will you write about our clients' deals?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Professional services. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.