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Corporate lawyers · Social media

Use LinkedIn to be known by the people who recommend counsel, not to chase likes.

Social media marketing for a corporate law firm is mostly LinkedIn: partners sharing explainers with the CAs, bankers and finance heads who pass on names. GullySales plans the posts and profiles, and leaves each partner to approve what goes out.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For corporate lawyers

Where it usually goes wrong, and what we would do.

  • “The audience is a small list of recommenders”

    The CAs, company secretaries and bankers in your city matter more than strangers. A post is judged by whether one of them would forward it.

  • “A partner's personal profile does more than the firm page”

    Founders look up the partner named to them. A profile that states practice and transaction types carries more weight than a firm page that posts announcements.

  • “Deal announcements raise confidentiality questions”

    Naming a client or a transaction may breach the engagement terms or professional rules. Posts describe the kind of issue handled and never the parties. Advertising rules differ by profession and by state, so check with your own bar council or adviser before anything goes out.

  • “Silence between posts reads as inactivity”

    A feed that stops for months suggests a quiet practice. A modest, steady schedule that the partners can actually keep beats a burst that fades.

What we do

What we deliver for corporate lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Partner profile rewrite

    Headline, summary and featured items for each partner, stating practice area, transaction types and publications in general terms.

    Result: Each profile reads the same way as the firm's deal pages.

  2. Post plan built on explainers

    A list of short posts drawn from the firm's own notes, each tied to a transaction and a question a buyer asks.

    Result: Every post points back to a page on the firm's site.

  3. Approval step before posting

    A simple sign-off route so a partner reviews each post against client confidentiality and advertising rules.

    Result: No post goes out without a named partner's approval.

  4. Referrer-focused sharing list

    A list of the CAs and bankers in your network, noting which topics each would forward.

    Result: Each explainer has a short list of people it is meant for.

  5. Profile-to-enquiry check

    A record of which enquiries mention a post or a profile as the way they found the firm.

    Result: You can see whether social activity reaches buyers.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these corporate lawyers.

  • Startup and venture-backed company counsel
  • Mergers, acquisitions and due diligence practices
  • Family-owned business and succession advisers
  • Joint venture and foreign investment advisers
  • Company secretarial and Companies Act compliance practices
  • Insolvency and restructuring counsel
  • In-house counsel support and outsourced legal departments
  • Private equity and investor-side practices

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform matters for a corporate law firm?
LinkedIn, because founders, finance heads and CAs check it. Other platforms can carry your explainers, but a firm that does everything does nothing well. We start with LinkedIn and add others only when the partners can sustain them.
Can partners comment on live legal news?
Commentary on public developments is informative content, but the line is set by professional rules. Each partner confirms with the bar council what is permitted before a comment is posted.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.