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Export-import consultants · Social media

Post what an exporter needs to see before trusting a stranger with a shipment.

Social media marketing for an export-import consultant is the steady posting of useful, checkable material on LinkedIn, YouTube and WhatsApp, read by owners who are about to ship and the referrers who advise them. GullySales plans the posts and the replies, with no promise of reach.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for export-import consultants

Sales and marketing for export-import consultants, the overview.

Last updated 18 Oct 2026.

For export-import consultants

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where forwarders, CAs and banks read”

    The people who send you clients sit on LinkedIn. A note on a held-container lesson or a documentation mistake reaches the referrer before it reaches the exporter, and that is useful.

  • “A short video answers the first-timer's fear”

    A first-time exporter is afraid of paying a fee and losing the consultant. A short video of a team member walking through the first steps in plain Hindi or English shows a real person who knows the sequence.

  • “Posting about rules invites error”

    A post that quotes a duty rate or scheme can be wrong the next day. Posts on rules should link to a dated page, and the post itself should describe the situation rather than quote the number.

  • “Client stories need consent”

    A story about a client's stuck container is the strongest content you have, and the one that risks embarrassing them. Anonymise it, change the details that identify the client and ask first.

What we do

What we deliver for export-import consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan of post types

    A short list of formats, such as a mistake explained, a document walked through and a question answered, assigned to LinkedIn, YouTube or WhatsApp.

    Result: Your team knows what to post on each channel.

  2. Short video scripts

    Scripts for explainers on first-shipment steps, written in the spoken style of your team and ready to record on a phone.

    Result: You record from a script that is already checked.

  3. Anonymised case posts

    Posts built from real jobs with names, products and amounts changed, and reviewed by the client where needed.

    Result: Each story is told without exposing the client.

  4. A comment and message reply guide

    Suggested replies to the questions that come in after a post, with a hand-off to a call or form when the question is a job.

    Result: A comment becomes a conversation instead of a dead end.

  5. A post calendar

    A calendar showing what goes out on which day, with the person on your team who approves it.

    Result: You see what is planned and who signs it off.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these export-import consultants.

  • First-time exporters of garments, handicrafts and home textiles
  • Spice, tea, coffee and food exporters
  • Engineering goods and auto component exporters
  • Pharma and chemical exporters, together with regulatory advisers
  • Small importers of electronics, machinery and raw materials
  • Traders and merchant exporters working with buyers abroad
  • E-commerce sellers starting cross-border sales
  • Agri producer groups and FPOs looking for export buyers

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most?
LinkedIn for referrers and larger exporters, YouTube for first-timers who watch before they call, and WhatsApp for follow-up. Start with the one where your current clients already are, then add the next.
Can I post duty rates or scheme details?
Describe the situation and link to a dated page instead of quoting the figure. Rates and schemes change, and a stale post under your name does more harm than no post.
Do I need to pay for ads on social media?
Not at first. Posting steadily reaches the people who already know you. Paid reach can be tested later for a single product or route, with the enquiries counted against your other sources.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for export-import consultants

Everything else we would do for you.

Closest to this: content and social

Also for export-import consultants

Or start from the overview: sales and marketing for export-import consultants.

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