Independent house developers · Website
Give buyers, advocates and banks one place to check who built the house.
A website for an independent house developer is a small site showing finished houses, the current house for sale and the builder's name. It is the page a family, an advocate and a bank officer open to check you. GullySales designs and builds the site around the houses you sell.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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- CRM for independent house developers
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Sales and marketing for independent house developers, the overview.
Last updated 18 Oct 2026.
For independent house developers
Where it usually goes wrong, and what we would do.
“The site is read by the people around the buyer”
The buyer shows it to a spouse, an advocate and a loan officer. Each looks for different things: the finish, the papers, the track record. A site made only for the buyer fails the others.
“Finished houses are the strongest page”
A buyer wants to see what you have actually delivered, with photographs, the locality and the year. A page of promises means less than a page of houses. Keep every house, sold or not.
“The current house needs a page of its own”
Give the house for sale a page with floors, rooms, facing, parking, road width and the visit arrangement. Place a call button and a WhatsApp button near the top, because families browse on their phones.
“Documents deserve a quiet section”
State which papers you hold and how a buyer's advocate can ask for them. Do not publish private papers. A clear statement of what is available builds trust.
What we do
What we deliver for independent house developers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A builder profile page
Who you are, where you build and what you have built, in plain words.
Result: A page that answers 'who is this builder'.
A page for each house
Finished and current houses, each with photographs, site details and a short walk-through.
Result: One page per house, kept after the sale.
Call and WhatsApp buttons
Clear buttons for calling and messaging on every page, working on small screens.
Result: A family can reach you from any page.
An enquiry form feeding the register
A short form asking name, number, locality and what the buyer wants, saved into your list.
Result: Enquiries land in the same register as phone calls.
A documents information page
A statement of the papers held and how to request them, with nothing private shown.
Result: A page the buyer's advocate can point to.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these independent house developers.
- Builders who demolish old houses and build new independent houses to sell
- Builder floor developers who sell each floor of a three or four storey house separately
- Developers working on a joint development agreement with the owner of a single site
- Developers of duplex and triplex houses in established localities
- Contractors who also sell the houses they build in small towns
- Developers of houses on 20 by 30 and 30 by 40 sites in older neighbourhoods
- Developers of rental-income houses with separate floors
- Developers building ready-to-move houses for returning NRI families
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do I need a custom site or a template?
Can I add a price list?
Who updates the site when a house sells?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for independent house developers
Everything else we would do for you.
Closest to this: search and visibility
Also for independent house developers
Or start from the overview: sales and marketing for independent house developers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.