Solar installation companies · Website
Build a site that gets a roof surveyed, not just admired.
A website for a solar installer is the page a homeowner, society or factory owner checks after Maps and before agreeing to a survey. GullySales works on the structure, the proof and the survey request, so the site answers doubts and ends with a next step.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for solar installation companies, the overview.
Last updated 5 Oct 2026.
For solar installation companies
Where it usually goes wrong, and what we would do.
“The visitor arrives from a phone, in a hurry”
Buyers open the site from a link in a chat or a Maps listing. A page that loads slowly, hides the phone number or asks for a long list of fields before a survey request loses the visitor to the next tab.
“Stock photographs of panels prove nothing”
Rows of glossy panels in a field say nothing about your work. Photographs of real roofs in recognisable localities, with the system type and the owner's agreement, are what a buyer trusts and shows to the family.
“A calculator without a next step is a toy”
An estimate tool that gives a size and a saving then leaves the visitor with nowhere to go wastes the interest it created. The result should lead to a survey request that carries the figures already entered.
“Commercial buyers look for different proof”
A factory accountant wants past commercial projects, system sizes, finance options and a payback outline. If the site shows only home rooftops, the larger enquiry never reaches you or arrives with low trust.
What we do
What we deliver for solar installation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Page structure for each kind of buyer
Separate routes for homes, societies, businesses and farms, each with its own questions, proof and survey request.
Result: Every buyer finds a page meant for them.
Survey request form kept short
A form that asks for name, locality, roof type and last bill, then sends the details to your team and the customer's own chat.
Result: The survey request arrives with what your engineer needs.
Project gallery with real details
Finished roofs shown with locality, system type, components and the owner's permission, plus a note on any problem solved on site.
Result: A buyer sees work done near them.
Subsidy and net metering page
A clear explanation of the application and approval process, with the date it was checked and a link to the official portal.
Result: Sales calls begin from a shared understanding.
Phone-first layout with tap-to-call and chat
A layout built for the small screen with the number, the chat button and the form in reach on every screen.
Result: A visitor can reach you in one tap.
Analytics and form tracking set up
Tracking of survey requests, calls and chats by source, with the baseline noted before changes begin.
Result: You can see which pages produce survey requests.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Build the pages that turn a phone search into a booked survey.
- Book a rooftop survey
- A short form with name, locality, roof type and a bill photo upload. It sits on every page and is where the sale starts.
- Our installations in your locality
- Pages by locality with finished roofs and permission-cleared photographs. Stock pictures of panels prove nothing.
- Cost calculator that ends in a survey
- A sizing tool that asks for the bill and ends with a booking button. A calculator without the next step is a toy.
- Housing society page
- A page for committees covering the approvals, the common-area meter and the information a committee needs to decide.
- Commercial and factory page
- A page for plant owners with a proposal sample, the method behind your figures and past commercial projects you may name.
Who it is for
This is written for these solar installation companies.
- Residential rooftop installers working with the PM Surya Ghar scheme
- Housing society and apartment rooftop specialists
- Commercial and industrial (C&I) rooftop EPC companies
- Ground-mounted and open access solar developers
- Solar water heater and solar pump dealers
- Off-grid and hybrid systems with battery storage
- Brand-authorised solar dealers and franchisees
- Operations and maintenance and panel cleaning services
Not for
It is not the right fit if.
- You have no finished installation you may show, and a site of stock photographs would persuade nobody
- The survey form would reach an inbox nobody reads, so booked visits would be missed
- You would print a subsidy amount or a payback figure that you cannot keep current
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
- 2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
- 3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
- 4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
- 5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
- 6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a new site or can you fix the old one?
Should the site show our prices?
Can the site list our PM Surya Ghar vendor status?
May the site say we are an approved vendor under a government scheme?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for solar installation companies.
6 min read · 6 Oct 2026Why power buyers hire the firm that explained the billHomes, societies and factories rarely plan to buy solar, a generator or an audit. This post shows how each buyer chooses between energy and utilities firms, and what the winner did first.
7 min read · 8 Sept 2026Sales closing techniques that work without pressureThe sales closing techniques that work are plain: summarise what the buyer agreed, ask for a specific next step, offer a choice, and find out what would stop them. How to close a sale honestly.
More for solar installation companies
Everything else we would do for you.
Closest to this: search and visibility
Also for solar installation companies
- PPC ads for solar installation companies
- Lead generation for solar installation companies
- Digital marketing for solar installation companies
- Reputation management for solar installation companies
- Branding and identity for solar installation companies
- Social media marketing for solar installation companies
Or start from the overview: sales and marketing for solar installation companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.