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Corporate gifting and gift businesses · Pay per click advertising

Spend in August and September, not evenly across the year.

Pay per click advertising for a gifting business buys the corporate briefs that appear in a short window before each occasion, and the retail searches around Rakhi and Diwali. GullySales splits the two, keeps the individual buyer out of the corporate budget, and tracks which click produced a brief.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of corporate gifting and gift businesses at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for corporate gifting and gift businesses

Sales and marketing for corporate gifting and gift businesses, the overview.

Last updated 5 Oct 2026.

For corporate gifting and gift businesses

Where it usually goes wrong, and what we would do.

  • “The corporate window is about eight weeks”

    Diwali briefs arrive from August and most are placed by October. A budget spread evenly over twelve months misses the weeks that decide the year.

  • “One brief can pay for the season”

    A three hundred hamper order justifies a click cost that would be reckless for a single birthday gift. Bid that way only on the corporate words.

  • “Individual buyers eat a corporate budget”

    A search for a gift for my wife lands on the same keywords as corporate gifts. Those visitors belong in a retail campaign or nowhere.

  • “A marketplace enquiry is not a search click”

    IndiaMART briefs go to six vendors at once. Somebody who searched and clicked has usually written her brief already.

What we do

What we deliver for corporate gifting and gift businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Corporate and retail kept as separate campaigns

    One set for HR, admin and procurement searches, another for Rakhi, Valentine's Day and wedding gifting, each with its own budget and landing pages.

    Result: The corporate budget stops paying for one-off gift buyers.

  2. A season schedule in place of a flat monthly budget

    Spend concentrated from July through October, with smaller pushes before New Year, Pongal and each retail occasion.

    Result: Money is in the market while briefs are being written.

  3. Bidding on quantity and budget searches

    Campaigns built for the searches that name a per head budget or a quantity, because those are the ones that become a brief.

    Result: You pay most for the search closest to an order.

  4. Negative keywords for the wrong buyer

    Single gift, birthday, personal, wholesale supplier, franchise and job searches kept out of the corporate campaigns.

    Result: The budget follows people who buy in hundreds.

  5. Landing pages that ask the brief questions

    A page per occasion with budget bands, branding options and lead times, and a form asking quantity, date and spend per head.

    Result: The enquiry arrives already half qualified.

  6. Brief value reported against spend

    Clicks, enquiries, briefs qualified and orders won for each campaign, weighed against the enquiry count from before the adverts ran.

    Result: You know what a Diwali brief cost to buy.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for in corporate gifting, and the ones to keep out.

Bulk gifts by occasion, such as Diwali gifts for employees
Bid in the build-up before Diwali, when HR sets budgets and approves samples. Say the item types, the customisation you do and the order size you take.
Gift ideas by budget per head
Bid on these. A buyer who searches by budget per head has a headcount and an approval. Link to a page showing options at each level, with a form asking quantity and date.
Branded merchandise and welcome kit searches
Bid for the items you make or source well, such as branded bottles, diaries or joining kits. These can be bought outside Diwali, so keep a small campaign running.
Gift shop near me, birthday gifts and wholesale or dropship searches
Keep retail gift searches in their own campaign. Block wholesale, dropship, franchise and raw material from the corporate campaign, so a shopper is never counted as a corporate brief.
Where the click lands
Send the click to a page that asks the questions of a brief: quantity, budget per head, delivery date and whether a logo is needed. Show recent kits and a sample route.
Counting a real enquiry
Count a form carrying a quantity and a budget, or a call from a person with a company email. Then mark sample sent and purchase order received, and read each campaign against order value.

Who it is for

This is written for these corporate gifting and gift businesses.

  • Corporate gifting companies and B2B gift suppliers
  • Promotional merchandise and branded product makers
  • Employee welcome kit and swag providers
  • Festive hamper and dry fruit gift makers
  • Gift shops and gift stores
  • Personalised and custom gift makers
  • Handicraft and artisan gift suppliers
  • Online gifting businesses and gift delivery services

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we pay for IndiaMART as well as Google?
Keep the listing if somebody replies within the hour, because those buyers message six vendors at once. Put the money meant to buy a serious brief into search, where the buyer chose to come to you.
How much should we hold back for the retail season?
Enough to cover the fortnight before Rakhi and the fortnight before Diwali, when the walk-in and online buying happens. We set the split in the first conversation, after looking at what each side earned last year.
Should the advert state a minimum order quantity?
Yes, plainly, such as a unit count you really can accept. It saves calls from people wanting a handful of gifts and tells HR you handle their volume. Put the same minimum on the page and the form so nobody is surprised.
Should a gifting business bid on rival gifting companies' names?
Rarely. Someone searching a rival's name wants that firm. You will do better on occasion, budget and item searches, and on your own name in a small campaign. Check the platform's current rules on using another business's name.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for corporate gifting and gift businesses.

All articles

More for corporate gifting and gift businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for corporate gifting and gift businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need