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Electrical and lighting dealers · CRM

A customer record that remembers which electrician sent which owner to your counter.

A CRM for an electrical and lighting dealer is one shared record of electricians, showroom families, designers and project buyers, with every quote, visit and call attached to the right name. GullySales sets up the fields, the stages and the habits so the record is filled in at the counter and used the next morning.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “The ledger knows the credit, not the relationship”

    Your accounts software shows what each electrician owes and buys. It does not show which house they brought you, which brand they prefer or the owner who bought lights because of them. Those facts live in memory, and they leave when a salesperson does.

  • “Showroom visitors vanish with the phone number never taken”

    A family looks at pendant lights, photographs three and leaves. Unless a name, a room and a number were noted, the record starts and ends at the door. The CRM begins with a short entry made at the counter.

  • “A bill of materials quoted and forgotten”

    A long quote for a fit-out goes to a contractor, and the next call depends on someone remembering it. Without a stage and a next-contact date, quotes sit untouched until the order has gone elsewhere and nobody knows why.

  • “Two stores, two notebooks”

    A trade counter and a lighting showroom under one name keep separate notes. The same family may be a counter customer for wire and a showroom visitor for lights, and neither side sees the other. One record joins them.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Fields that match your trade

    Customer type, brand preference, referring electrician, room or project, quote value and next step, set up instead of a generic form.

    Result: Staff fill in what you actually use and skip what you do not.

  2. Stages for counter, showroom and project

    Separate paths for a trade buyer, a showroom family and a project quote, each with its own steps from first contact to order.

    Result: You can see where each kind of buyer is stuck.

  3. Referral recording

    A field linking each owner or project to the electrician or designer who sent them.

    Result: You can thank the right person and see which referrers matter.

  4. Import of existing contacts

    Your electrician list, showroom notes and quote sheets brought into one record and cleaned of duplicates.

    Result: You start with a working record, not an empty screen.

  5. A short habit sheet for the team

    One page saying what gets entered, by whom and when, written for counter staff rather than for managers.

    Result: A new joiner can follow it on the first day.

  6. A view of open quotes

    A list of every unclosed quote with value, age and the next contact planned.

    Result: The owner can ask about a specific quote and get an answer.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a CRM too much for a counter that is always busy?
Only if it asks for too much. We set it up so a showroom visit or a trade sale needs a few fields, and the rest is filled later. A short record gets used; a long one does not.
Can we keep using our accounts software?
Yes. The accounts software stays as the book of money. The CRM holds the relationships and the follow-up. We decide with you what is entered where so nothing is typed twice.
Which CRM tool should we choose?
The one your staff will open every day. We look at what you already use, the number of people who enter data and what you need to see, then recommend a tool that fits. We do not push a particular product.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for electrical and lighting dealers

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need