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Electrical and lighting dealers · Lead generation

The enquiry is a materials list photographed on a site at noon.

Leads in this trade arrive as a photographed materials list from a site, a family walking a lighting showroom, and a bill of materials to price for a contractor. GullySales gives each one a route, a follow-up and a name against it, including the electrician who sent the customer.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “Nobody takes the number of a showroom visitor”

    A family photographs six fittings, says they will come back and leaves no trace. A sheet listing the rooms and the fittings shortlisted, with a phone number, turns a browse into a quotation.

  • “The electrician is a lead source, not a channel”

    House owners arrive holding a list somebody else wrote. Recording which electrician sent them shows you who to look after and who has quietly started buying elsewhere.

  • “A bill of materials sent and never chased is the biggest loss”

    Project quotations run into lakhs and then vanish for weeks. A named person, a call date and the question of who decides turn them into an answer either way.

  • “Three questions come before any site rate”

    Which brand is specified, how much is needed, and when it is wanted on site. Quoting without them starts a negotiation you cannot win twice.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A showroom visit sheet with the rooms on it

    The rooms being lit, the fittings shortlisted, the budget band and a phone number, filled in by showroom staff while the family is standing there.

    Result: A browse becomes a quotation you can follow up.

  2. Three questions asked before a site rate

    Brand specified, quantity, and the date material is wanted on site, sent as a saved message before any rate goes out.

    Result: You quote once, on the right information.

  3. A referral line on the bill

    One field at billing recording which electrician, contractor or designer sent the customer, totalled at the end of each month.

    Result: You know who your counter really depends on.

  4. A quotation register for project work

    Every bill of materials quoted, with the contractor, the project, the person deciding, the value and the date of the next call.

    Result: Project quotes are chased until you know why.

  5. A follow-up rule for each kind of enquiry

    Who answers a WhatsApp materials list, a showroom visit and a project quotation, and within what time each of them.

    Result: No enquiry waits for somebody to remember it.

  6. A read of what came and what went

    Enquiries by source, quotations sent, orders taken and enquiries that went quiet, read together at the end of the week.

    Result: You can see which side of the shop is leaking.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a lighting and electrical dealer's enquiries arrive, and what to record at each.

A photo of a materials list sent on WhatsApp from a site
Record who sent it, the brand asked for and the date the material is wanted. Reply by confirming what is in stock and what needs to be ordered, in one message, so the electrician does not go elsewhere.
Family walking the lighting showroom
Fill the visit sheet while they are in the shop: rooms being lit, fittings shortlisted, budget band, and a phone number. Note whether an architect or electrician is involved.
Contractor's bill of materials to price
Log the contractor, the project and the brands named. Ask whether the brands are fixed or can be replaced, as that decides the quote. Record the date you sent the price.
Architect or interior designer's lighting schedule
Record the designer, the project and the fittings listed. Price against that schedule and note who pays, the designer's client or the designer, before you give a discount.
Electrician who sends a customer to the counter
Write down the electrician's name against that customer's bill. Tell him the outcome in a call or message, so he knows his customer was looked after.
Calls from the Google Business Profile
Note the time and what the caller wanted. A call that rings out is a lost visitor, so ask the counter to call back from the shop number and log it.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we record who an electrician sent without upsetting him?
Ask the customer, not him. One line at billing asking who advised them takes a moment and nobody minds it. Then thank the electrician, which is the part that keeps him sending people.
A contractor wants a rate list for everything. Do we send it?
Send rates for the ranges he actually buys and keep the rest for a conversation. A full list gets forwarded and used against you at every counter in the city. Quote what was asked for, with a validity date on it.
A customer sends a photo of a light seen online and asks if we have it. What do we do?
Look for a close match in stock, give the nearest brand and the price in the reply, and ask which room it is for. Do not say you can get the same piece unless you have checked the supplier. A clear answer keeps the customer with you.
Should the counter record walk-ins who only buy a switch?
Not the sale, but record the name and number if it is a regular electrician or contractor, and note what he usually buys. Those few customers send larger orders, and the counter can ask what projects they have next.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need