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Electrical and lighting dealers · Pay per click advertising

Advertise the showroom and the project desk, never the wire counter.

Paid advertising pays for only part of an electrical business, because the wire and switchgear counter runs on relationships rather than searches. GullySales puts the budget behind showroom visits and project enquiries, sets the radius around your delivery area, and counts visits instead of clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “You are bidding against the brands' own shops”

    Type a switch or a light model and the manufacturer's site and the marketplaces are already sitting there. Bidding on model numbers buys second place; bidding on a showroom in your area does not.

  • “Lighting demand has a season and a fortnight”

    Enquiries climb in the weeks before Diwali and again while nearby flats are being finished. Spreading the budget evenly puts most of it into months when nobody is fitting out.

  • “Retrofit clicks are cheap and slow”

    An office manager reading about LED tube replacement is worth a site visit rather than an instant order. Judge that campaign on site visits made and quotations issued.

  • “A lighting advertisement has to show the light on”

    A model code and a rate bring nobody in. A fitting photographed switched on in a real room, with your area named, brings the weekend visit.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns kept to the lighting and project sides

    Search and social campaigns for the showroom and for commercial retrofit work, with the trade counter left out of the account entirely.

    Result: The budget goes where advertising can do something.

  2. Radius set by travel and delivery

    Targeting drawn around the localities that will drive to your showroom and the areas your delivery vehicle already serves.

    Result: Clicks come from people who can reach you.

  3. Advertisements built on lit photographs

    Fittings shot switched on in finished rooms, with the range, the finish and the showroom's location carried in the advertisement.

    Result: The weekend visit is what the advertisement asks for.

  4. A seasonal spending plan

    Heavier spending before Diwali, before summer for fans, and while nearby projects are being finished, with the quiet months held back.

    Result: The money follows the fitting-out season.

  5. A retrofit campaign for offices and shops

    Search and direct outreach for LED replacement in tube-lit offices, clinics and shops, leading to a site visit and a written quotation.

    Result: Commercial quotations arrive in a slow month.

  6. Visits and quotations counted, not clicks

    Showroom visits booked and kept, site visits made and quotations issued, all recorded against the baseline taken at the start.

    Result: The account is judged on people through the door.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a lighting showroom, and the ones to keep out.

Decorative, chandelier and designer lighting near me
Bid. The searcher wants to see a light on. Lead with lit photographs and the showroom's address, and set the radius to the areas your delivery vehicle reaches.
Project lighting for homes, offices and shops
Bid, as its own campaign. These buyers have a plan from an interior designer or an architect. Offer a quotation from a layout and ask for the area and the number of fittings.
Wire, switchgear, MCB and cable rate searches
Block, or keep to a small campaign. These are the electrician's search and they buy at the counter on trust. Rate searches mostly bring price comparison.
Jobs, courses and repair searches
Block. Electrician job, fan repair near me, light repair and wiring course are not showroom buyers. Add them as negatives and check the search terms.
Where the click lands
A page with the lit photographs, the brands you hold, the showroom address and a WhatsApp button for sharing a plan or a room photograph. Not the full catalogue.
Counting a real enquiry
Count a showroom visit, a WhatsApp message with a room photograph or a plan, or a call about a project. Log each with the product asked about, and mark the quotations that became bills.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise our wire and switchgear rates?
No. Electricians and contractors buy on stock, credit and how fast they are served, and an advertised rate invites everybody to negotiate. Put that effort into the counter programme and advertise the lighting side.
What should a lighting advertisement ask people to do?
Come in, on a named day, and see the fitting lit. A weekend showroom slot is a far better ask than a form. Families buy lighting after they have stood under it.
Should we bid against the lighting brands' own names?
Rarely. The brand's own shop will outbid you, and the shopper wants that brand's page. Bid on the brand plus your area, and stock or service words, such as authorised dealer near me, where it is true.
When should the lighting campaign run hardest?
Before the festive weeks and around housewarming and wedding dates in your area, when families change lights. Look at your own bills to find your weeks, then raise spend before them and lower it after.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need