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Electrical and lighting dealers · Digital marketing

Half of this business will never be won on a screen.

Digital marketing for an electrical dealer decides what is worth doing online and what belongs at the counter. GullySales puts the lighting showroom and the project desk online, keeps the electrician programme where it works, and reports enquiries from both sides against a single baseline.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “The counter programme returns most and none of it is digital”

    Stock the brands your electricians ask for, serve them quickly and thank them for the owners they send. No campaign beats that, and saying so belongs in the plan.

  • “The year has two peaks and they need different work”

    Fans and coolers before the summer; lighting before Diwali and through the finishing season of nearby projects. The plan settles what runs in each and what stops.

  • “Everything online exists to produce a showroom visit”

    Maps, reels, advertisements and the website all point at a family standing under a lit fitting. Each of them gets measured on visits.

  • “Project work moves on documents and meetings”

    Consultants and fit-out firms respond to a specification sheet and somebody turning up. That side gets a list and a calendar rather than a budget.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written split between counter, showroom and projects

    What each side gets in money and in somebody's hours every month, agreed at the start of the quarter rather than argued about later.

    Result: The quiet side stops living on leftovers.

  2. A season calendar for the year

    Fans before summer, festival lighting in the fortnight before Diwali, retrofit outreach in the slow months and the finishing season of nearby projects.

    Result: Spending follows the weeks people are buying.

  3. Everything pointed at a showroom visit

    Maps, the website, social posts and advertising carrying the same ask and the same booking route.

    Result: Each channel can be judged on people who came in.

  4. A contact calendar for consultants and designers

    Who is visited, when, with which samples and what follow-up, kept as a working list rather than a campaign.

    Result: The project side gets worked instead of hoped for.

  5. One enquiry record across both sides

    Counter enquiries, showroom visits, WhatsApp materials lists and project quotations in one place, each with a source against it.

    Result: You can compare where the orders really came from.

  6. A report against the baseline

    Enquiries by source, showroom visits, quotations, orders and the number of electricians buying, set beside the opening figures.

    Result: You can see which half of the shop is growing.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a dealer

Keep the counter programme, then point everything online at a showroom visit.

Google Business Profile for the showroom
List the lighting showroom and the trade counter as the shop does, with real photographs of the display wall. Count the calls and direction requests before you change anything else.
Electrician contact list
Write down the electricians who send you buyers and the brand they push. Phone each one before a new range arrives, and note what they ordered after.
WhatsApp catalogue for decorative lights
Photograph the best-selling fittings with the price and the colour temperature. A family can then send a photograph back, and you can note which items draw questions.
A project quote tracker
Log each contractor quote with the BOQ items, the date and the next call. Mark a line when the contractor has bought the cable or switchgear elsewhere.
A short Diwali and wedding-season plan
List the fittings and fans you want to push, and the stock you hold for each. Check stock before you post, or you will turn customers away.
What to leave until later
Paid search for general terms and a full online shop. People who buy a switch or a cable do not search for you, so keep the effort on the counter and the showroom.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where do we start if we have never marketed the shop?
The Maps listing, photographs of the showroom with the lights on, and a way to record who visits. Those three cost little and everything else builds on them. Advertising into a showroom that keeps no record spends the money twice.
How do we split the budget between the two sides?
Most of the advertising money belongs on the lighting side, because that buyer can be reached by a screen. Keep a smaller, separate amount for samples, trade packs and visits to designers and consultants. The counter needs time rather than budget.
Should we copy the online shops and offer home delivery of decorative lights?
Only after you can answer the quoting and stock questions. Offer delivery within your own area on bulky or fragile fittings, and tell the customer the breakage rule before they pay. Note which orders came from a showroom visit and which from a photograph.
How do I know whether the electrician programme is working?
Keep a simple list of each electrician and the orders their customers placed, filled in at the counter when the buyer says who sent them. Compare it after the festival season. Electricians who send nothing may need a visit rather than a gift.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need