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Electrical and lighting dealers · Social media

Instagram sells the chandelier and WhatsApp status sells the new stock.

Social media splits the way the shop does: lit fittings for families and designers on Instagram, new stock for the electricians in your phone on WhatsApp. GullySales runs both, keeps the enquiries each brings in one record, and shoots the fittings where they are installed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

  • “A fitting sells when it is photographed in somebody's house”

    A catalogue image of a pendant sits on every dealer's page in the country. The same light over a real dining table in a flat nearby is the post that brings a visit.

  • “Electricians are on WhatsApp all day and Instagram never”

    The people who decide which switch brand goes into a house read status updates between jobs. Stock arrivals, a rate change and a scheme belong there.

  • “Designers save posts and never comment”

    A practice will quietly collect three of your pictures and then ask for a sample. Give them what they check: beam angle, colour temperature, profile depth.

  • “Festival lighting has a two-week window”

    Facade and string lighting is bought in the fortnight before the festival and is dead weight after it. Post it early and follow with the permanent outdoor range.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photograph routine for finished installations

    Permission, an evening shoot and two pictures from each job where your fittings went in, with the room and the fitting noted.

    Result: Posts show light in houses, not stock on shelves.

  2. A rhythm for each audience

    One finished room for Instagram and one stock or scheme update for the broadcast list, planned a fortnight ahead.

    Result: Both sides of the shop are spoken to regularly.

  3. Captions written for the people who specify

    Beam angle, colour temperature, wattage, finish and profile depth in the caption, with the range named.

    Result: Designers and electricians get what they need to decide.

  4. A broadcast list instead of a group

    Electricians and contractors on a broadcast list with their consent, receiving stock and rate updates rather than daily catalogues.

    Result: Your updates get read instead of muted.

  5. Festival posting planned ahead

    Facade, string and outdoor lighting posted in the weeks before the festival, with the permanent range following behind it.

    Result: The short buying window is used properly.

  6. Enquiries from social recorded

    Messages, comments and broadcast replies entered in the same enquiry book as counter and showroom enquiries.

    Result: You can see what a post was worth in orders.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for lighting buyers

Where homeowners, designers and electricians look, and what to post for each.

Instagram reels of lit rooms
Film a chandelier, wall light or strip light switched on in a real room in the evening, with the fitting name and finish said. The action wanted is a visit to the showroom or a message with a room photo.
WhatsApp status for electricians and contractors
Post new stock, a scheme end date or a fitting back in stock, one item to a post. The action wanted is a call or a reply with a quantity, so keep the item code in the caption.
Instagram and WhatsApp for interior designers
Post a finished project with your fittings and tag the designer. Send the catalogue and finish samples on request. The action wanted is a showroom visit with the drawing.
Google Business Profile posts
Post new arrivals with a photo of the fitting lit, the showroom hours and the area you deliver to. The action wanted is a visit, so keep the landmark and parking note in every post.
What not to post for a lighting dealer
Do not post a price on an item whose rate moves with copper or the brand, or a discount that your supplier agreement does not allow. Do not post a customer's home with the address visible.

Who it is for

This is written for these electrical and lighting dealers.

  • Electrical trade counters serving electricians and contractors
  • Decorative and architectural lighting showrooms
  • Switchgear, cable and wire distributors
  • Fan, light and home electrical retail stores
  • Electrical equipment suppliers for industrial and project buyers
  • Solar and LED lighting dealers
  • Smart home switches and automation dealers
  • Multi-brand electrical dealers with a project sales team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we post between festivals?
Installations. One finished room a week, with the fittings named and the wattage given, is enough to keep the page alive. A shop that posts only during Diwali looks closed for the rest of the year.
Is a WhatsApp group for electricians a good idea?
A broadcast list works better, because a group fills with arguments and people leave it. Send stock arrivals, rate changes and a scheme, not a catalogue every day. Anybody who wants to reply will message you directly.
Should we tag the brands whose fittings we sell?
Yes, when the brand allows it, since a tag can reach their followers. Read your dealer agreement first. Do not use a brand's photo in an advert without permission, and do not claim to be an authorised dealer unless you hold that letter.
Do we need a separate account for the contractor business?
Keep one account, but separate the audiences. Retail families see Instagram and the showroom. Contractors and electricians see a broadcast list that does not appear in public. Different pages split the work and the followers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for electrical and lighting dealers.

All articles

More for electrical and lighting dealers

Everything else we would do for you.

Closest to this: content and social

Also for electrical and lighting dealers

Or start from the overview: sales and marketing for electrical and lighting dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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