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Inverter, UPS and generator dealers · WhatsApp marketing

The outage-week customer messages first, and the dealer who answers with a sized quote wins.

WhatsApp marketing for a power backup dealer is the use of a business number to receive enquiries, send sizing guidance and quotes, and remind installed customers about batteries and service. GullySales sets up the business profile, the replies and the reminder lists, and follows the platform's current rules.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of inverter, ups and generator dealers at work in India

Last updated 5 Oct 2026.

For inverter, UPS and generator dealers

Where it usually goes wrong, and what we would do.

  • “Customers send photos, not specifications”

    The buyer sends a picture of the old inverter or a list of appliances and asks a price. A reply that asks for the number of fans, lights and backup hours, in one friendly message, gets a better quote than a bare price.

  • “Outage weeks overload one phone”

    When supply fails across a locality, messages arrive together. A single personal number misses some, and the customer moves on. A business profile with a greeting, quick-reply answers and a named person on duty catches more of them.

  • “Quotes sent as a text lose their detail”

    A line with a price and a brand, forwarded to a family member, loses the sizing explanation. A short formatted quote with load, backup hours, warranty and installation scope travels better and makes comparison with a cheaper offer fair.

  • “Reminders only work with consent”

    A message about battery replacement or AMC is welcome from a dealer the customer chose. Messaging people who never asked risks complaints and a blocked number. Ask at the time of installation, and check the platform's current rules before any broadcast.

What we do

What we deliver for inverter, UPS and generator dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business profile and catalogue

    A WhatsApp Business profile with address, hours, a short description and a catalogue of inverter, battery, UPS and generator lines.

    Result: A new customer sees who you are and what you sell at a glance.

  2. Greeting and quick replies

    Written replies for common questions: load check, battery price, installation visit, warranty and service.

    Result: The first answer is consistent whichever staff member is on the phone.

  3. Sizing questions message

    A single message that asks for appliances and backup hours, with a short explanation of why the quote depends on them.

    Result: Quotes are based on the actual load.

  4. Quote template

    A standard quote format for home, UPS and generator enquiries, covering capacity, brand, warranty, installation and AMC.

    Result: Customers compare like with like.

  5. Consent-based reminder lists

    Customers who agreed at installation, grouped by battery age and AMC end, with approved wording for each reminder.

    Result: Reminders go to people who asked for them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these inverter, UPS and generator dealers.

  • Home inverter and battery dealers
  • Online UPS dealers for offices, clinics and IT setups
  • Diesel and gas generator dealers
  • Solar hybrid inverter and battery dealers
  • Battery replacement and service centres
  • Generator rental and AMC providers
  • Industrial power backup and stabiliser suppliers
  • Multi-brand power backup stores

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers to everyone in our phone book?
No. Send only to people who agreed to hear from you, and keep the offer relevant to what they bought. Check the platform's current rules on business messaging. A smaller consented list does better than a large unwilling one.
Do we need the paid API?
Not at the start. The WhatsApp Business app handles a small team. The API suits larger volumes, several agents and automated reminders. We help you decide by how many enquiries you handle and how many staff reply.
Who answers during the night?
Decide the hours on the profile and say them. An away message that states when someone replies is better than silence. For a generator or UPS customer with a fault, give a separate service number.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.