Jewellery retailers · WhatsApp marketing
She sends a screenshot and asks the price, and your answer decides the visit.
WhatsApp is where a jewellery buyer sends a saved design and asks what it would cost, and where families abroad see a set on video before it is booked. Handled badly it becomes a daily rate blast nobody reads. GullySales sets up the business catalogue, the reply routine and the consent behind every number.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
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Sales and marketing for jewellery retailers, the overview.
Last updated 5 Oct 2026.
For jewellery retailers
Where it usually goes wrong, and what we would do.
“A screenshot with a price question is a hot enquiry”
She has already chosen the design and is checking whether your store is in her range. An answer that gives an approximate weight and price band brings her in. Asking her to visit to find out sends her to the next store.
“A video call sells to the family who cannot walk in”
An uncle in the Gulf or a daughter in another city is part of the decision. A live video showing the set under the counter light, with the hallmark visible, does what photographs cannot.
“The gold rate message is the one broadcast people welcome”
Customers who have told you they are waiting for a rate movement genuinely want it. The same list does not want a festive poster every morning, and will block the number.
What we do
What we deliver for jewellery retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account with a catalogue by collection
Bridal, diamond, daily wear and coins loaded as catalogue items with weight bands, so a design can be sent as a product rather than a photo.
Result: A price question gets a complete answer in one reply.
A reply standard for design and price enquiries
An agreed owner on the store number, with the information every reply must carry: approximate weight, price band and the making basis.
Result: Nobody is told to come to the showroom to find out.
Consent recorded for every number on a list
A note of how each number was collected and what the customer agreed to receive, with a simple way to stop.
Result: You are not broadcasting to numbers copied off bills.
Separate lists for rate watchers and collection news
Customers who asked to hear about the gold rate kept apart from those who wanted new collection updates or scheme reminders.
Result: Each message goes to people who asked for that message.
Video call appointments offered on the chat
A booked video viewing for family members away from the city, with the pieces kept ready and the hallmark shown on camera.
Result: A distant decision-maker sees the set before the family commits.
Chat enquiries logged to the customer record
Each WhatsApp enquiry entered against a customer with the occasion and the designs sent, rather than left in the phone.
Result: A message today is a follow-up call next week.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a jeweller needs in place before the first rate message goes out.
A rate list, a design photograph and a bridal enquiry are three different conversations. Set each up before you press send.
- Opt-in for the rate list
- Add a line to the billing counter slip and the visiting card asking whether the customer wants the gold rate on WhatsApp. Save the number with the date and the word 'rate'. Do not copy numbers from old order books.
- A shop number, not the owner's phone
- Register WhatsApp Business on a number the showroom owns, with the shop name, address, hours and the hallmarking line on the profile. If the family phone is the shop number, move it before the list grows.
- Catalogue by collection
- Build the catalogue as bridal sets, daily-wear chains, solitaires and silver, with weight band and making basis on each item. Do not publish a fixed price for gold pieces; say the price follows the day's rate.
- Templates for the day's rate message
- A message sent to a customer outside the open chat window needs an approved template. Write the rate template once, with the date in it, and check WhatsApp's current business policy and pricing before you plan volumes.
- Who pays and who answers
- Business messages are billed by WhatsApp separately from our fee, and the rules change. Decide which counter staff answer design enquiries and who steps in when a family asks for a video call.
- An opt-out that works
- End every list message with a reply word to stop. Remove that number as soon as the word arrives, and keep a record, because a blocked number counts against the shop's standing on the platform.
Who it is for
This is written for these jewellery retailers.
- Bridal and wedding jewellery showrooms
- Gold and diamond jewellery retail chains
- Silver and artificial jewellery stores
- Certified diamond and solitaire retailers
- Traditional and antique jewellery stores
- Single-showroom family jewellers
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we send the daily gold rate to all our customers?
Can we quote a price on WhatsApp when the rate changes daily?
Can we send our old-gold exchange customers a message when the rate moves?
Should the festive greeting come from the shop number or from the owner's phone?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for jewellery retailers.
7 min read · 21 Sept 2026NRI jewellery advertisingAn NRI buyer is two customers: the one flying in for a wedding, and the one paying from abroad for a mother who collects it. The campaigns, the timings and the payment flows differ.
7 min read · 21 Sept 2026How to advertise to millennialsIn 2026 this group is 30 to 45, with an EMI and a school admission. The birth year tells you nothing useful; the life event tells you when the money moves.
8 min read · 21 Sept 2026Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
More for jewellery retailers
Everything else we would do for you.
Or start from the overview: sales and marketing for jewellery retailers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.