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GullySales

Solar installation companies · Email marketing

Keep writing to the committee between two meetings a month apart.

Email is where the slow solar decisions live: the housing society committee, the factory owner and his accountant, and the customer whose system was installed two summers ago. GullySales writes the sequences for each, ties them to meeting dates and service seasons, and keeps homeowners on WhatsApp where they answer.

Book a free auditWhatsApp usor call +91 80958 58589
A post room: a wall rack of pigeonholes with sorted letters and strapped bundles, a loaded mail trolley wheeled up in front of it, and on the bench a franking machine with one envelope under the press arm, franked and cleared

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “A committee decides between meetings, not in them”

    The month in between is when your document is read and questioned, and it is the only month you can influence.

  • “The accountant reads before the factory owner signs”

    So the proposal mail has to carry the payback sheet and the component list in a form he can check line by line.

  • “Installed customers are your quietest asset”

    Cleaning, an inverter upgrade, a battery, and the neighbour who has been asking them for months. None of that happens without a mail.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A society sequence timed to their meetings

    Mails to the committee contact after the proposal, a fortnight before the next meeting and after a decision is deferred, each carrying one document they asked for.

    Result: You stay in a decision that takes three months.

  2. A commercial proposal mail with the working attached

    The payback sheet, generation estimate, component list and finance options in one mail written to be forwarded to an accountant.

    Result: The people you never meet can evaluate you.

  3. Two follow-up mails written before the quote goes out

    Dated mails carrying the answers to the common objections about roof leaks, panel brands and warranty support, ready so nobody has to compose them in season.

    Result: Silent quotes get a proper second hearing.

  4. A service season mail to every installed customer

    Cleaning and inspection offers before the dusty months and after the rains, with the monitoring check and any upgrade worth considering.

    Result: Past customers produce revenue and referrals.

  5. One list built from your own records

    Enquiries, quotes, committees, commercial contacts and installed customers in a single list with consent noted, an unsubscribe in place and bounces cleared.

    Result: The mail arrives where it is meant to.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, then reported every month against it.

Read the full email marketing page

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for solar installation companies

  1. 1

    Assess

    In the free audit call we trace last summer's enquiries. How fast was each survey booked, and how many quotes were followed up after they went out?

  2. 2

    Fix the survey and quote

    A reply and survey routine, a quote format that explains generation and subsidy, and a record of every enquiry and quote.

  3. 3

    Build the pages

    Pages for each system and buyer type, a subsidy and net metering explainer, and local pages for the areas you install in.

  4. 4

    Bring enquiries in

    Local search, reviews from installed customers, seasonal advertising, and referral relationships with electricians, builders and RWAs.

  5. 5

    Close and keep

    Quote follow-up on a schedule, commercial proposals with payback, and maintenance and upgrade offers for every system you have installed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Do homeowners read email at all?
Rarely for anything that matters. Use email for the quotation and the documents, and use WhatsApp for the conversation and the reminders.
How often should we write to a society that keeps deferring?
Once a month, tied to their meeting cycle, and each time with something new such as a nearby installation or an updated figure. Weekly chasing gets you ignored.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit