Solar installation companies · Digital marketing
Spread a year of marketing across a trade that lives in four months.
Solar demand is seasonal, and most installers spend everything in the rush and nothing in the rains. GullySales writes the year as a plan: build before the bills rise, sell societies and commercial roofs when homes go quiet, and report on surveys and orders rather than on enquiry counts.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for solar installation companies
- SEO for solar installation companies
- PPC ads for solar installation companies
- Lead generation for solar installation companies
- Reputation management for solar installation companies
- Local SEO for solar installation companies
- Branding and identity for solar installation companies
- Social media marketing for solar installation companies
- Content marketing for solar installation companies
Sales and marketing for solar installation companies, the overview.
For solar installation companies
Where it usually goes wrong, and what we would do.
“The monsoon is your selling season for the other buyers”
Committees meet through the rains and factories plan the next financial year. Only the homeowner disappears.
“Enquiry numbers flatter a solar business”
Two hundred summer enquiries and forty surveys is a worse month than eighty enquiries and sixty surveys, and only one of those numbers is usually reported.
“The work has to survive site season”
When every engineer is on a roof, marketing stops unless one person owns it and the hour is fixed before the day starts.
What we do
What we deliver for solar installation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan written around the season
What runs before summer, what runs during it, and what carries the monsoon, with the residential and commercial budgets separated and the things you are not doing listed.
Result: The quiet months have work planned for them.
The monsoon programme for past and commercial customers
Panel cleaning and inspection offers to installed customers, committee outreach and factory roof proposals, prepared in advance for the weeks home enquiries fall away.
Result: The crew and the sales team stay occupied.
One person accountable, with the hour blocked
A named owner for the website, the advertising and the follow-up records, with a weekly slot agreed with you at the start of the engagement.
Result: The work continues during the busiest weeks.
One funnel measured end to end
Enquiries, surveys done, quotes sent, orders signed and the value of each, by source and by system type, reported monthly against the baseline.
Result: You find the stage where the orders are really lost.
A season-end review of every channel
After the rush, a written look at what each channel cost and what it produced, with a decision to keep, change or drop it before the next cycle starts.
Result: Next summer's money goes where this summer's orders came from.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these solar installation companies.
- Residential rooftop installers working with the PM Surya Ghar scheme
- Housing society and apartment rooftop specialists
- Commercial and industrial (C&I) rooftop EPC companies
- Ground-mounted and open access solar developers
- Solar water heater and solar pump dealers
- Off-grid and hybrid systems with battery storage
- Brand-authorised solar dealers and franchisees
- Operations and maintenance and panel cleaning services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for solar installation companies
- 1
Assess
In the free audit call we trace last summer's enquiries. How fast was each survey booked, and how many quotes were followed up after they went out?
- 2
Fix the survey and quote
A reply and survey routine, a quote format that explains generation and subsidy, and a record of every enquiry and quote.
- 3
Build the pages
Pages for each system and buyer type, a subsidy and net metering explainer, and local pages for the areas you install in.
- 4
Bring enquiries in
Local search, reviews from installed customers, seasonal advertising, and referral relationships with electricians, builders and RWAs.
- 5
Close and keep
Quote follow-up on a schedule, commercial proposals with payback, and maintenance and upgrade offers for every system you have installed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we stop advertising in the monsoon?
How do we judge this within one season?
Can you get us more PM Surya Ghar customers?
Our enquiries only come in summer. Can that change?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for solar installation companies
Everything else we would do for you.
- SEO for solar installation companies
- PPC ads for solar installation companies
- Lead generation for solar installation companies
- Reputation management for solar installation companies
- Local SEO for solar installation companies
- Branding and identity for solar installation companies
- Social media marketing for solar installation companies
- Content marketing for solar installation companies
- Email marketing for solar installation companies
Or start from the overview: sales and marketing for solar installation companies.