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GullySales

Solar installation companies · Search engine optimisation

Answer the cost and subsidy questions everybody searches and nobody publishes.

SEO for a solar installer decides who a homeowner finds when they search what a 3 kW rooftop costs or how the subsidy money actually reaches them. GullySales writes the pages for each system size, the plain guide to the scheme and the net metering process, and keeps that wording current as rules change.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • Every search has a number in it

    3 kW for a house, 10 kW for a bungalow, 100 kW for a shed. A page promising customised solutions matches none of those searches.

  • The most searched subject in your trade is paperwork

    How to apply, who inspects, when the subsidy is credited. Most installers leave that to news sites and then repeat it on the phone all day.

  • Net metering is a state process, not a national one

    A page written around your own DISCOM's forms and timelines beats a general article, because the buyer's questions are about that office.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each system size you install

    Separate pages for the common home sizes, a society page and a commercial rooftop page, each with an indicative price band and what moves it, from roof height to structure and cable runs.

    Result: The size search lands on a page with a number on it.

  2. A subsidy guide with the date it was checked

    The application steps, the documents, who inspects, how the money is credited and how long each stage takes, checked against current scheme rules and dated on the page.

    Result: Half of every sales call is already answered.

  3. A net metering page written for your DISCOM

    The forms, the deposit, the meter testing and the realistic waiting time in your circle, written from applications you have actually filed.

    Result: The buyer believes you have done this before.

  4. A battery and hybrid page for the areas with cuts

    A page explaining what battery backup adds, what it costs and where a hybrid system is worth it, written for the neighbourhoods where supply is unreliable.

    Result: An expensive enquiry arrives already understanding the price.

  5. A site that loads on a phone in a lift

    Heavy images compressed, forms cut to four fields, the call and WhatsApp buttons fixed on screen, and the broken links from the last redesign cleared.

    Result: Enquiries stop dropping out on the way to the form.

  6. A monthly report page by page

    Positions, visits and enquiries for each size and subsidy page, set against the baseline recorded before work began.

    Result: You can see which page brings surveys and which only brings readers.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for solar installation companies

  1. 1

    Assess

    In the free audit call we trace last summer's enquiries. How fast was each survey booked, and how many quotes were followed up after they went out?

  2. 2

    Fix the survey and quote

    A reply and survey routine, a quote format that explains generation and subsidy, and a record of every enquiry and quote.

  3. 3

    Build the pages

    Pages for each system and buyer type, a subsidy and net metering explainer, and local pages for the areas you install in.

  4. 4

    Bring enquiries in

    Local search, reviews from installed customers, seasonal advertising, and referral relationships with electricians, builders and RWAs.

  5. 5

    Close and keep

    Quote follow-up on a schedule, commercial proposals with payback, and maintenance and upgrade offers for every system you have installed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Will a subsidy page bring customers or just readers?
Readers first, and buyers among them. Put a survey booking and a WhatsApp button inside the guide, because a homeowner who has just understood the process is ready to act.
How long before search brings enquiries?
Three to six months for the competitive size pages. Run ads through the summer while the pages build, and keep the subsidy guide updated because it dates fastest.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit