Solar installation companies · Search engine optimisation
Answer the cost and subsidy questions everybody searches and nobody publishes.
SEO for a solar installer decides who a homeowner finds when they search what a 3 kW rooftop costs or how the subsidy money actually reaches them. GullySales writes the pages for each system size, the plain guide to the scheme and the net metering process, and keeps that wording current as rules change.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for solar installation companies
- PPC ads for solar installation companies
- Lead generation for solar installation companies
- Digital marketing for solar installation companies
- Reputation management for solar installation companies
- Local SEO for solar installation companies
- Branding and identity for solar installation companies
- Social media marketing for solar installation companies
- Content marketing for solar installation companies
Sales and marketing for solar installation companies, the overview.
For solar installation companies
Where it usually goes wrong, and what we would do.
“Every search has a number in it”
3 kW for a house, 10 kW for a bungalow, 100 kW for a shed. A page promising customised solutions matches none of those searches.
“The most searched subject in your trade is paperwork”
How to apply, who inspects, when the subsidy is credited. Most installers leave that to news sites and then repeat it on the phone all day.
“Net metering is a state process, not a national one”
A page written around your own DISCOM's forms and timelines beats a general article, because the buyer's questions are about that office.
What we do
What we deliver for solar installation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each system size you install
Separate pages for the common home sizes, a society page and a commercial rooftop page, each with an indicative price band and what moves it, from roof height to structure and cable runs.
Result: The size search lands on a page with a number on it.
A subsidy guide with the date it was checked
The application steps, the documents, who inspects, how the money is credited and how long each stage takes, checked against current scheme rules and dated on the page.
Result: Half of every sales call is already answered.
A net metering page written for your DISCOM
The forms, the deposit, the meter testing and the realistic waiting time in your circle, written from applications you have actually filed.
Result: The buyer believes you have done this before.
A battery and hybrid page for the areas with cuts
A page explaining what battery backup adds, what it costs and where a hybrid system is worth it, written for the neighbourhoods where supply is unreliable.
Result: An expensive enquiry arrives already understanding the price.
A site that loads on a phone in a lift
Heavy images compressed, forms cut to four fields, the call and WhatsApp buttons fixed on screen, and the broken links from the last redesign cleared.
Result: Enquiries stop dropping out on the way to the form.
A monthly report page by page
Positions, visits and enquiries for each size and subsidy page, set against the baseline recorded before work began.
Result: You can see which page brings surveys and which only brings readers.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these solar installation companies.
- Residential rooftop installers working with the PM Surya Ghar scheme
- Housing society and apartment rooftop specialists
- Commercial and industrial (C&I) rooftop EPC companies
- Ground-mounted and open access solar developers
- Solar water heater and solar pump dealers
- Off-grid and hybrid systems with battery storage
- Brand-authorised solar dealers and franchisees
- Operations and maintenance and panel cleaning services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for solar installation companies
- 1
Assess
In the free audit call we trace last summer's enquiries. How fast was each survey booked, and how many quotes were followed up after they went out?
- 2
Fix the survey and quote
A reply and survey routine, a quote format that explains generation and subsidy, and a record of every enquiry and quote.
- 3
Build the pages
Pages for each system and buyer type, a subsidy and net metering explainer, and local pages for the areas you install in.
- 4
Bring enquiries in
Local search, reviews from installed customers, seasonal advertising, and referral relationships with electricians, builders and RWAs.
- 5
Close and keep
Quote follow-up on a schedule, commercial proposals with payback, and maintenance and upgrade offers for every system you have installed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will a subsidy page bring customers or just readers?
How long before search brings enquiries?
Can you get us more PM Surya Ghar customers?
Our enquiries only come in summer. Can that change?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for solar installation companies
Everything else we would do for you.
- PPC ads for solar installation companies
- Lead generation for solar installation companies
- Digital marketing for solar installation companies
- Reputation management for solar installation companies
- Local SEO for solar installation companies
- Branding and identity for solar installation companies
- Social media marketing for solar installation companies
- Content marketing for solar installation companies
- Email marketing for solar installation companies
Or start from the overview: sales and marketing for solar installation companies.