Stock brokers · Content marketing
Explain transmission, nomination and corporate actions, not the market.
Content marketing for a broking firm is the writing that answers an investor's paperwork and process questions, with no recommendation anywhere in it. GullySales plans and writes that material around your compliance officer's review, so the calendar survives contact with it.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the free audit onward, choosing topics that match real search demand rather than guesses.
For stock brokers
Where it usually goes wrong, and what we would do.
“The pieces that work are about death and paperwork”
Transmission of shares after a parent dies, unclaimed dividends, a certificate nobody dematerialised in 1998. These are searched constantly and written about badly.
“Anything with a company name in it becomes a recommendation”
A piece analysing a listed company reads as a call, whatever the disclaimer says. Keep the writing on mechanisms, processes and rights, and the compliance conversation gets short.
“Regional language material reaches the client an app does not”
The investor who wants a branch often reads Kannada or Marathi more comfortably than English. Almost nobody publishes this material in those languages.
“Your own dealers already know the subjects”
Half an hour with the dealing desk produces a year of writing. The questions they answer ten times a week are the ones nobody has written down.
What we do
What we deliver for stock brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A subject list drawn from the dealing desk
The questions your dealers, branch staff and back office answer repeatedly, collected and turned into a year of writing.
Result: Every piece answers a question somebody actually asked.
Process guides an investor can follow
Step by step material on dematerialisation, transmission, nomination, IPO application and account closure, with the forms named.
Result: A family can act on the page without ringing three times.
A review route with dates against each step
Draft, compliance review, revision and publication, with the working days for each agreed before a calendar is set.
Result: The schedule accounts for the officer's time.
Regional language versions where you have branches
Key guides translated for the languages your branches actually work in, checked by somebody who speaks it rather than by a tool.
Result: The investor reads it in the language she thinks in.
Disclosures attached at the template level
Risk wording, registration details and the grievance route built into the format itself, so no piece goes out without them.
Result: Nothing gets forgotten on a busy day.
Reporting on what each piece brought in
Visits, enquiries and account openings traced to each guide, reported monthly against the starting position.
Result: You can see which subject deserves more writing.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these stock brokers.
- Full-service regional stock broking firms
- Authorised persons attached to a larger broker
- Depository participants offering demat services
- Commodity and currency derivatives brokers
- Brokers focused on HNI and family portfolios
- Brokers serving traders in wholesale and commodity markets
- Firms combining broking with mutual fund distribution
- Brokers with branch networks in smaller towns
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for stock brokers
- 1
Assess
We look at account opening, activation and dormancy numbers, branch and authorised person activity, and how content moves through compliance.
- 2
Fix activation
A first-weeks routine for new accounts and a plan for the dormant book, so accounts opened become accounts used.
- 3
Build the approved kit
Education content and templates written with compliance review built in, for head office, branches and authorised persons.
- 4
Bring investors in
Local search for each branch, referral routines with CAs and lawyers, and campaigns for real problems such as transmission.
- 5
Keep families together
Consolidation conversations and steady service, so the relationship passes to the next generation.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will education content actually bring in accounts?
Can we publish market commentary?
Do stock broker advertisements need exchange approval?
Can we promote stock tips or trading calls to attract clients?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for stock brokers
Everything else we would do for you.
- SEO for stock brokers
- PPC advertising for stock brokers
- Lead generation for stock brokers
- Digital marketing for stock brokers
- Reputation management for stock brokers
- Local SEO for stock brokers
- Branding and identity for stock brokers
- Social media marketing for stock brokers
- Email marketing for stock brokers
Or start from the overview: sales and marketing for stock brokers.