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AR, VR and XR development studios · Lead generation

Find the buyers with a launch date or a classroom batch, and put a device in their hands.

Lead generation for an immersive studio means finding the marketing head, dean or training lead who has a real event, launch or lesson coming and wants to try a demo. GullySales works on the demo offer, the sources that bring such buyers and the record of each enquiry through to a paid pilot.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A developer helping a colleague test a virtual reality experience

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for AR, VR and XR development studios

Sales and marketing for AR, VR and XR development studios, the overview.

Last updated 22 Oct 2026.

For AR, VR and XR development studios

Where it usually goes wrong, and what we would do.

  • “A showreel view is not a lead”

    A person who watches the reel and closes the tab has told the studio nothing. A property marketing head who asks which headset the sales gallery needs has shown a launch, a venue and a budget holder. Lead capture should separate the two.

  • “Agencies bring repeat briefs”

    An activation agency that needs a filter for one client launch may come back with the next client. If the studio records agencies as one-off enquiries, the repeat source is invisible and no one prepares a lead-time sheet for them.

  • “Trade events produce names without devices”

    Visitors at an expo try a scene and leave a number. Without a note of which device they tried and what they wanted it for, the follow-up call starts cold and the buyer feels forgotten.

  • “The paid pilot is the real conversion”

    A college that books a one-lesson trial is worth more than ten who ask for a brochure. Counting only enquiries hides which sources bring buyers who will sign a pilot.

What we do

What we deliver for AR, VR and XR development studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Demo request form

    A short form asking the use (launch, lesson, training, exhibit), the device available and the date the experience is needed.

    Result: Every enquiry arrives with a use, a device and a date.

  2. Source register

    One sheet recording whether the lead came from search, an agency, an expo, a referral or a developer visit.

    Result: The owner sees which source brings pilots and which brings only reel views.

  3. Qualifying questions for the first call

    A short script on the venue, the audience size, the budget holder and what the buyer has tried before.

    Result: The team separates launch-ready buyers from people collecting ideas.

  4. Agency lead-time sheet

    A one-page note for agencies saying what the studio needs from them and what it hands back after the event.

    Result: Agencies can plan a brief around the studio without a long exchange.

  5. Pilot stage tracking

    A view of each lead from first call through demo, pilot and project, with the reason noted where it stops.

    Result: Stalled leads show where they stopped.

  6. Expo follow-up note

    A message sent to each visitor that names the scene they tried and the device, with an offer of a pilot visit.

    Result: Each expo visitor gets a reply that refers to what they saw.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these AR, VR and XR development studios.

  • Property developers and real estate marketing teams
  • Brand and advertising agencies running launches
  • Schools, colleges and ed-tech companies
  • Corporate training and skilling teams
  • Museums, tourism boards and heritage bodies
  • Retail and showroom brands with a product to place at home
  • Industrial and manufacturing firms needing equipment walkthroughs
  • Event and exhibition organisers

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which leads should the studio call first?
Start with buyers who name a date and a venue, such as a developer with a sales gallery opening. A launch with a deadline is a real project. Record the rest and keep them for the sample or a later pilot.
How do we handle enquiries from students and hobbyists?
Reply politely, log them separately and keep the survey and demo calendar for buyers with a budget holder. GullySales sets the form so that a reader's role is asked at the start.
Can lead generation promise a number of projects?
No. Projects depend on the buyer's budget and timing. GullySales works on the offer, the sources and the record, and shows the studio which source brought which pilot so the next effort can follow it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AR, VR and XR development studios

Everything else we would do for you.

Closest to this: leads and follow-up

Also for AR, VR and XR development studios

Or start from the overview: sales and marketing for AR, VR and XR development studios.

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