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SaaS and software companies · Review generation

Ask the customer who just had a win, not the one who renewed on autopilot.

Review generation for a software company is getting customers to write on the sites your buyers filter and compare on. The ask belongs with the person who delivered the win, and the rules on incentives belong to the sites themselves. GullySales sets the moment, the wording and the reply to a bad one.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

Also for SaaS and software companies

Sales and marketing for SaaS and software companies, the overview.

Last updated 5 Oct 2026.

For SaaS and software companies

Where it usually goes wrong, and what we would do.

  • “The moment is a win, not a renewal”

    A ticket closed well, an onboarding finished, a request that actually shipped. That is when somebody will spend twenty minutes writing. A renewal that went through on autopilot produces nothing.

  • “A review that names the team size and what it replaced does work”

    Buyers filter those sites by company size, industry and use case. Five words of praise sits outside every filter. A paragraph naming the spreadsheet you replaced turns up in the comparison.

  • “The incentive question is not yours to answer”

    The review sites run their own reward programmes and label vendor-sourced reviews. Going around that gets reviews pulled and the profile flagged, and the buyer reading them can see it.

What we do

What we deliver for SaaS and software companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. The ask owned by customer success

    A request made by the person who delivered the win, at the moment it happened, rather than a campaign sent from a marketing address.

    Result: Customers hear the ask from somebody they already talk to.

  2. Wording that produces a usable review

    Prompts that draw out the team size, the use case and what the product replaced, so the review lands inside the filters a buyer sets.

    Result: Reviews carry detail rather than adjectives.

  3. A rule for who not to ask

    Accounts with an open escalation, a failed implementation or a live pricing dispute, held off the list until the problem is closed.

    Result: You stop generating your own one-star reviews.

  4. Rewards run through the sites' own programmes

    Where a reward is used at all, it goes through the platform's scheme with the disclosure that scheme requires, and nowhere else.

    Result: Your reviews stay up and the profile stays clean.

  5. A reply routine for a bad review

    A short public answer that owns the part that is true and gives a named contact, without arguing about the contract where prospects can read it.

    Result: A prospect sees a vendor who handles problems.

  6. Review volume and category placement tracked

    New reviews, where you sit in the category grid and what reviewers mention most, read against the baseline recorded before work starts.

    Result: You can see whether the ask is running or has quietly stopped.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking for reviews the right way

Ask at a moment in the product that the customer would name as a win.

A ticket closed well
When a customer replies with thanks to a closed ticket, the support lead sends the review link in the same thread.
The first workflow goes live
When onboarding ends and the first workflow runs, customer success asks for a G2 or Capterra review naming the team size and the tool it replaced.
A requested feature ships
Tell the customer who asked for it, and invite a review that mentions it.
High survey scores
Treat the customers who scored you highest as a short list to ask one by one. Never email the whole user base.
App marketplaces
Where your product is listed on a partner marketplace, such as the Zoho or Shopify app stores, ask customers who installed from there.
Rules before rewards
Check each review site's current rules on rewards and on who may be asked, and tell customer success what they can and cannot offer.

Who it is for

This is written for these SaaS and software companies.

  • Seed and Series A B2B SaaS still selling founder-led
  • Bootstrapped vertical SaaS with a small team
  • Product-led companies adding a sales motion
  • Developer tools moving upmarket into team plans
  • Healthcare, fintech and other compliance-heavy software
  • Agencies and services firms productising a platform
  • Marketplaces with a supply side to recruit
  • Companies with a full AE bench and no pipeline to feed it
  • Software companies entering the US from another market

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A competitor has four hundred reviews. Can we catch up?
Not quickly, and volume is not the whole game. Recency and relevance drive those filters, and twenty recent reviews from companies of their size persuade a buyer more than four hundred old ones. Start with the accounts that had a win this quarter.
Can we ask a customer to change a bad review?
You can ask them to update it after you have fixed the problem, and that is fair when the fix is real. Asking without one reads badly, and the sites take a dim view of pressure. Fix it, then ask.
Buyers use several review sites. Which do we start with?
Start with the site your buyers name in sales calls, where your category has a listing. Ask recent won and lost deals which sites they checked. Add others later, since each has its own rules on who may be asked.
A customer agreed to write a review but has not. How often do we nudge?
Once more, from the person they know, with the link and a line saying it takes a few minutes. After that, let it go. Repeated chasing annoys a customer who is also your renewal and your reference.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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