Website design and development companies · Lead generation
Sort the owner who needs a site from one who needs a rebrand.
Lead generation for a web company is bringing enquiries in and finding out, before anyone writes a proposal, what the owner actually wants built. GullySales sets the questions asked on the first call and records where every signed project came from.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
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- Digital marketing for website design and development companies
- Reputation management for website design and development companies
- Local SEO for website design and development companies
- Branding for website design and development companies
- Social media marketing for website design and development companies
- Content marketing for website design and development companies
Sales and marketing for website design and development companies, the overview.
For website design and development companies
Where it usually goes wrong, and what we would do.
“I need a website means something bigger”
The owner wants a logo, photographs and a catalogue, calls all of it a website, and the quote never matches the brief.
“A full proposal is free to shop with”
Twelve pages of scope sent to a stranger travels to the freelancer who will do it for a third.
“Renewal dates are a list of warm calls”
Every hosting date you hold names a client thinking about their website, and nobody opens the list.
What we do
What we deliver for website design and development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A first-call script that separates the two enquiries
Questions that establish whether the owner wants a site, a rebrand, a catalogue or photographs, and what they expect it to do for the business.
Result: You quote for the job the owner actually has.
A one-page scope note before the full proposal
The build, the exclusions and a price band on a single page, with the detailed document held back until there is a paid discovery or a serious call.
Result: Your scoping work stops walking to a cheaper developer.
A budget question you are comfortable asking
The wording for asking what an owner has set aside, and what to say when the answer is ten thousand rupees.
Result: The half-hour call goes to somebody who can pay.
A call list from your hosting and domain records
Every past client's renewal date, platform version and build year in one sheet, with the month to ring marked against each.
Result: Old projects produce work without a cold start.
A build partner note for agencies
A page and a short note for marketing and advertising agencies that need landing pages and client sites, carrying your rates, turnaround and how white label work is handled.
Result: Projects arrive already scoped by somebody else.
A record of which source pays for itself
Each enquiry and each signed project marked with where it came from, so the monthly report shows work won by channel rather than visits.
Result: The referral source that actually pays gets your attention.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these website design and development companies.
- Small web design studios for local businesses
- WordPress and WooCommerce developers
- Shopify and e-commerce website builders
- Custom web application developers
- UI and UX design firms
- Web companies focused on one industry, such as healthcare or real estate
- Hosting and website maintenance providers
- Freelance web developers building a team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for website design and development companies
- 1
Assess
In a free audit we look at where your projects come from, your average project value, how often scope grew, and how many clients stayed on after launch.
- 2
Choose the focus
A decision on which site types and industries to lead with, written into your website and proposals.
- 3
Fix the scoping
A scoping call, a tiered proposal, a content plan and a change request note used on every project.
- 4
Fill the pipeline
Case pages, partner referrals and campaigns aimed at the site types you chose.
- 5
Keep the client
Maintenance, hosting and upgrade offers so each site stays your account.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stop quoting for people who never pay?
Where do projects come from when referrals dry up?
How do we compete with cheap template websites?
Who should own the domain and hosting?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for website design and development companies
Everything else we would do for you.
- SEO for website design and development companies
- PPC ads for website design and development companies
- Digital marketing for website design and development companies
- Reputation management for website design and development companies
- Local SEO for website design and development companies
- Branding for website design and development companies
- Social media marketing for website design and development companies
- Content marketing for website design and development companies
- Email marketing for website design and development companies
Or start from the overview: sales and marketing for website design and development companies.