Website design and development companies · Pay per click advertising
Pay for the owner with a budget, not the one pricing a template.
PPC for a web company means buying the searches an owner makes once they are ready to pay, such as an e-commerce developer or a website redesign in their city. GullySales sets the targeting, writes the ads and checks spend against the projects signed.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for website design and development companies
- SEO for website design and development companies
- Lead generation for website design and development companies
- Digital marketing for website design and development companies
- Reputation management for website design and development companies
- Local SEO for website design and development companies
- Branding for website design and development companies
- Social media marketing for website design and development companies
- Content marketing for website design and development companies
Sales and marketing for website design and development companies, the overview.
For website design and development companies
Where it usually goes wrong, and what we would do.
“The ten thousand rupee shopper clicks too”
A search for cheap website design costs what a real enquiry costs, so those words go before the budget does.
“Students outnumber buyers on your keywords”
Web design course, HTML template and WordPress internship searches spend a small daily budget before lunch.
“A form asking page count saves the call”
Ask the platform, the page count, who supplies the text and the go-live date, and a price band goes out first.
What we do
What we deliver for website design and development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by the kind of build
One campaign for e-commerce, one for redesigns, one for catalogue sites, each with its own budget and its own wording.
Result: A cheap enquiry type cannot eat the money meant for a paid project.
Ad text carrying a starting price
Ads that name the figure your work begins at, so a click comes from someone who has that much set aside.
Result: Fewer calls that end at the first number.
A landing page per build with a scoping form
A page matching the ad, ending in a form asking the platform, the page count, who supplies photographs and the date it must be live.
Result: The enquiry arrives with enough in it to quote from.
Negative keywords against courses and templates
Blocks on free, template, clone, tutorial, course and internship, reviewed each week against what people actually typed to reach you.
Result: Your budget stops paying for people who will never buy a site.
Remarketing to the people who read a case page
Ads shown again to visitors who opened a case page or your pricing page and left without writing, capped so nobody is followed for a month.
Result: The owner comparing three studios sees you again while deciding.
Spend traced to signed projects
Cost per enquiry and cost per signed project reported by campaign each month, against the figures written down before the ads started.
Result: You can switch off the campaign that only ever produced quotes.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these website design and development companies.
- Small web design studios for local businesses
- WordPress and WooCommerce developers
- Shopify and e-commerce website builders
- Custom web application developers
- UI and UX design firms
- Web companies focused on one industry, such as healthcare or real estate
- Hosting and website maintenance providers
- Freelance web developers building a team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for website design and development companies
- 1
Assess
In a free audit we look at where your projects come from, your average project value, how often scope grew, and how many clients stayed on after launch.
- 2
Choose the focus
A decision on which site types and industries to lead with, written into your website and proposals.
- 3
Fix the scoping
A scoping call, a tiered proposal, a content plan and a change request note used on every project.
- 4
Fill the pipeline
Case pages, partner referrals and campaigns aimed at the site types you chose.
- 5
Keep the client
Maintenance, hosting and upgrade offers so each site stays your account.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What should a small studio spend to test this?
Are gig platform bids better than Google ads?
How do we compete with cheap template websites?
Who should own the domain and hosting?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for website design and development companies
Everything else we would do for you.
- SEO for website design and development companies
- Lead generation for website design and development companies
- Digital marketing for website design and development companies
- Reputation management for website design and development companies
- Local SEO for website design and development companies
- Branding for website design and development companies
- Social media marketing for website design and development companies
- Content marketing for website design and development companies
- Email marketing for website design and development companies
Or start from the overview: sales and marketing for website design and development companies.