Personal branding · Founders and owners
Three quotations arrive on WhatsApp at the same price, and the owner decides it.
For a small business owner this is the visibility of the proprietor rather than the shop board or the firm name: what a customer, a supplier weighing credit and a bank manager find when they look you up. GullySales puts that on record in your words and reports the enquiries it brings.
In one paragraph
For a small business owner this is the visibility of the proprietor rather than the shop board or the firm name: what a customer, a supplier weighing credit and a bank manager find when they look you up. GullySales puts that on record in your words and reports the enquiries it brings.
Also written for
Business owner, Small business owner, SME owner, Retail business owner, Proprietor.
Where this sits
For business owners
Where it usually goes wrong, and what we would do.
“The quotation is the same and the owner is the difference”
Your buyer has three rates within a few hundred rupees of each other. They pick the one where somebody will answer the phone when the delivery is short, and they guess who that is from what they can see.
“Credit is extended to a person, never to a GST number”
A supplier deciding whether to release stock on thirty days asks around about you. So does a bank manager looking at a working capital limit. Both of them search your name at some point, and both of them notice what is missing.
“The signboard carries the shop's name, not yours”
The shop name is painted outside. The name that gets repeated at a family function is yours, and that is the one people type into Google two weeks later when they finally need you.
“Only you can answer the question that closes the sale”
Your staff can quote a rate and give a delivery date. They cannot explain why the cheaper fitting fails in the second monsoon, and that explanation is what turns a price comparison into an order.
What we do
What we deliver for business owners.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Your own name as a search result you control
The bio page on your site, your listing on Google, and any trade directory that matters in your line, all saying the same thing and all current.
Result: Somebody who was given your name by a friend finds you in one search.
An hour a month, on a day that suits the shop
Usually a call on a slow afternoon about a job that went wrong, a customer who argued, or the question every buyer asks before paying the advance.
Result: Material for the whole month out of a conversation you were having anyway.
The advice you give across the counter, written down
How to choose, what fails and why, what a fair price actually covers. Plain pieces under your name, in English and in the language your customers use.
Result: Buyers arrive already convinced on the point you used to argue for twenty minutes.
Your existing customers attached to your name
Reviews asked for properly, photographs used with written permission, and a short note on what each job involved.
Result: A new buyer sees work done nearby instead of a claim about quality.
Your people in the picture
The manager, the senior fitter, the person who handles service, each named with what they look after.
Result: The business stops being one mobile number that has to be free.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for business owners
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
France Fox
- Situation
- Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
- What we did
- A website built for a launch
- Social designs and captions
- Print for the launch
- One tone at every touchpoint
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kalessi
- Situation
- Tiles are chosen by eye. There was no store suitable for a buyer who wants to scroll through finishes on a phone, compare two of them and then order.
- What we did
- A store built for browsing
- Search work from the ground up
- Social accounts opened and kept up
- Articles that answer the real questions
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
I run a shop. Why would anybody search for my name?
I do not want my face and my family on the internet.
I am at the counter six days a week. Where does the hour come from?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Founders and owners
Personal branding for the rest of the founders and owners.
Or start from personal branding.