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Personal branding · Founders and owners

Three quotations arrive on WhatsApp at the same price, and the owner decides it.

For a small business owner this is the visibility of the proprietor rather than the shop board or the firm name: what a customer, a supplier weighing credit and a bank manager find when they look you up.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a small business owner this is the visibility of the proprietor rather than the shop board or the firm name: what a customer, a supplier weighing credit and a bank manager find when they look you up. GullySales puts that on record in your words and reports the enquiries it brings.

Also written for

Business owner, Small business owner, SME owner, Retail business owner, Proprietor.

Where this sits

For business owners

Where it usually goes wrong, and what we would do.

  • “The quotation is the same and the owner is the difference”

    Your buyer has three rates within a few hundred rupees of each other. They pick the one where somebody will answer the phone when the delivery is short, and they guess who that is from what they can see.

  • “Credit is extended to a person, never to a GST number”

    A supplier deciding whether to release stock on thirty days asks around about you. So does a bank manager looking at a working capital limit. Both of them search your name at some point, and both of them notice what is missing.

  • “The signboard carries the shop's name, not yours”

    The shop name is painted outside. The name that gets repeated at a family function is yours, and that is the one people type into Google two weeks later when they finally need you.

  • “Only you can answer the question that closes the sale”

    Your staff can quote a rate and give a delivery date. They cannot explain why the cheaper fitting fails in the second monsoon, and that explanation is what turns a price comparison into an order.

What we do

What we deliver for business owners.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Your own name as a search result you control

    The bio page on your site, your listing on Google, and any trade directory that matters in your line, all saying the same thing and all current.

    Result: Somebody who was given your name by a friend finds you in one search.

  2. An hour of your time, on a day that suits the shop

    Usually a call on a slow afternoon about a job that went wrong, a customer who argued, or the question every buyer asks before paying the advance.

    Result: Material for the whole month out of a conversation you were having anyway.

  3. The advice you give across the counter, written down

    How to choose, what fails and why, what a fair price actually covers. Plain pieces under your name, in English and in the language your customers use.

    Result: Buyers arrive already convinced on the point you used to argue for twenty minutes.

  4. Your existing customers attached to your name

    Reviews asked for properly, photographs used with written permission, and a short note on what each job involved.

    Result: A new buyer sees work done nearby instead of a claim about quality.

  5. Your people in the picture

    The manager, the senior fitter, the person who handles service, each named with what they look after.

    Result: The business stops being one mobile number that has to be free.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for business owners

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I run a shop. Why would anybody search for my name?
Because referrals travel as names. A neighbour says go to Suresh for this, and the buyer types that, not the shop. If your line is one where nobody asks for a person, say so when we first talk and we will point the budget at the shop's own visibility instead.
I do not want my face and my family on the internet.
That is a fair position, and it limits what this can do. The profile, the listings and the written explanations still work without photographs of you or anyone at home. If you also do not want your opinions published, this is the wrong purchase and local search work will serve you better.
I am at the counter six days a week. Where does the hour come from?
It comes out of one afternoon a month, and it is the only part nobody else can do for you. Your customers know how you talk. Written without you, it sounds like a pamphlet, and your regulars notice before anybody else does.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Founders and owners

Personal branding for the rest of the founders and owners.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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