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Personal branding · Founders and owners

Somebody inside the client has to defend hiring you to people who never met you.

For an independent professional this is the evidence a hiring manager uses to justify you to a finance team and a procurement process: what you do, who you have done it for, and why the rate is the rate.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For an independent professional this is the evidence a hiring manager uses to justify you to a finance team and a procurement process: what you do, who you have done it for, and why the rate is the rate. GullySales assembles it with you and keeps it current between projects.

Also written for

Freelancer, Independent consultant, Contractor, Portfolio professional.

Where this sits

For freelancers and independent professionals

Where it usually goes wrong, and what we would do.

  • “Your pipeline is two former colleagues”

    They send you work because they know what you can do. Both of them will change jobs, and when they land somewhere new they will have to justify you to strangers. Nothing you have published helps them do it.

  • “Procurement asks for a company profile”

    The manager wants you. Then the request goes to purchase, and somebody asks for a profile, a GST number and a note on how you invoice. What you send is a PDF from two years ago.

  • “The rate is decided before the call begins”

    A client forms a sense of what you are worth from whatever they read first. Arrive as an unnamed pair of hands and you argue about the day rate. Arrive as the person who wrote the piece they already read and you discuss scope.

  • “You market only between projects, which is the worst time”

    When work is on you have no hours. When it stops you have no momentum and a gap in the record. That cycle is what keeps an independent practice feeling like luck.

What we do

What we deliver for freelancers and independent professionals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that reads as a practice

    What you do, the kind of problem you take on, how you are engaged, and what you no longer accept. Written so it never reads as a gap between salaried jobs.

    Result: A client checking you finds a business, not a person waiting for work.

  2. An hour of your time you would otherwise bill

    One call about a project that went sideways, a brief you turned down, or the mistake your clients keep repeating before they call you.

    Result: Writing produced from time you were already spending thinking about the work.

  3. Work you can show without breaking a contract

    Most of your agreements stop you naming the client. So the case notes describe the problem, the method and the outcome, with the client named only where you hold written permission.

    Result: Proof you can send on a Tuesday without ringing anybody's legal team first.

  4. A one-page document for purchase departments

    Scope, engagement terms, registration details, invoicing and the way you handle confidentiality, in the form a vendor onboarding process expects.

    Result: The internal step that usually stalls for three weeks takes a day.

  5. One subject you want to be called about

    The narrowing is the hard part and we argue about it with you. Everything after that gets written towards the work you actually want.

    Result: Enquiries change shape, from anything at all to the projects you would have chosen.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for freelancers and independent professionals

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Referrals keep me busy. Why spend on this?
If you are booked out and happy with the work, do not. Buy this when referrals slow down, when you want to change the kind of project you get, or when you are trying to raise your rate. Those are the three moments it earns its cost.
Should I register a company and stop using my own name?
That is a question for your chartered accountant, and it turns on tax and liability rather than on marketing. Whatever the entity looks like, the buyer still searches the person, so the two decisions are not in conflict.
I bill by the hour. An hour of my time is a real cost to me.
It is, and you should count it. If a billed hour matters more to you right now than the next twelve months of enquiries, wait. What does not work is paying for this and skipping the call, because a ghostwritten independent reads exactly like one.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Founders and owners

Personal branding for the rest of the founders and owners.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need