Personal branding · Founders and owners
Somebody inside the client has to defend hiring you to people who never met you.
For an independent professional this is the evidence a hiring manager uses to justify you to a finance team and a procurement process: what you do, who you have done it for, and why the rate is the rate. GullySales assembles it from an hour a month and keeps it current between projects.
In one paragraph
For an independent professional this is the evidence a hiring manager uses to justify you to a finance team and a procurement process: what you do, who you have done it for, and why the rate is the rate. GullySales assembles it from an hour a month and keeps it current between projects.
Also written for
Freelancer, Independent consultant, Contractor, Portfolio professional.
Where this sits
For freelancers and independent professionals
Where it usually goes wrong, and what we would do.
“Your pipeline is two former colleagues”
They send you work because they know what you can do. Both of them will change jobs, and when they land somewhere new they will have to justify you to strangers. Nothing you have published helps them do it.
“Procurement asks for a company profile”
The manager wants you. Then the request goes to purchase, and somebody asks for a profile, a GST number and a note on how you invoice. What you send is a PDF from two years ago.
“The rate is decided before the call begins”
A client forms a sense of what you are worth from whatever they read first. Arrive as an unnamed pair of hands and you argue about the day rate. Arrive as the person who wrote the piece they already read and you discuss scope.
“You market only between projects, which is the worst time”
When work is on you have no hours. When it stops you have no momentum and a gap in the record. That cycle is what keeps an independent practice feeling like luck.
What we do
What we deliver for freelancers and independent professionals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that reads as a practice
What you do, the kind of problem you take on, how you are engaged, and what you no longer accept. Written so it never reads as a gap between salaried jobs.
Result: A client checking you finds a business, not a person waiting for work.
An hour a month you would otherwise bill
One call about a project that went sideways, a brief you turned down, or the mistake your clients keep repeating before they call you.
Result: A month of writing produced from time you were already spending thinking about the work.
Work you can show without breaking a contract
Most of your agreements stop you naming the client. So the case notes describe the problem, the method and the outcome, with the client named only where you hold written permission.
Result: Proof you can send on a Tuesday without ringing anybody's legal team first.
A one-page document for purchase departments
Scope, engagement terms, registration details, invoicing and the way you handle confidentiality, in the form a vendor onboarding process expects.
Result: The internal step that usually stalls for three weeks takes a day.
One subject you want to be called about
The narrowing is the hard part and we argue about it with you. Everything after that gets written towards the work you actually want.
Result: Enquiries change shape, from anything at all to the projects you would have chosen.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for freelancers and independent professionals
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Referrals keep me busy. Why spend on this?
Should I register a company and stop using my own name?
I bill by the hour. An hour a month is a real cost to me.
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Founders and owners
Personal branding for the rest of the founders and owners.
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