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Personal branding · Founders and owners

Head office creates the search, and then a customer picks one outlet.

For a franchisee this is the visibility of the operator behind the board outside: the person a local customer holds responsible and the one the franchisor considers when a second territory is given away.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a franchisee this is the visibility of the operator behind the board outside: the person a local customer holds responsible and the one the franchisor considers when a second territory is given away. GullySales writes it from a call you can take from the car, inside whatever the marketing clause of your franchise agreement allows.

Also written for

Franchise owner, Franchisee, Multi-unit operator.

Where this sits

For franchise owners

Where it usually goes wrong, and what we would do.

  • “Brand guidelines stop at the brand, which leaves you an opening”

    You cannot speak as the company and should not try. Nothing in a normal agreement stops the operator being a findable person in the town, and that is the part head office will never do for you.

  • “Customers blame you for decisions taken elsewhere”

    A price revision, a withdrawn product, a policy change on refunds. It arrives at your counter. An operator who has never once spoken in public has no standing on the day it happens.

  • “The second unit is awarded, not bought”

    When a territory opens, the franchisor gives it to an operator it can describe to its own board. If nothing about you exists beyond a sales figure, you are competing on that figure alone.

  • “Counter staff are hired from within four kilometres”

    Your supervisor, your cashier and your technicians live nearby and ask about you before they apply. A name people locally recognise fills a vacancy faster than any job portal.

What we do

What we deliver for franchise owners.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Every unit listed with a named operator

    The Google Business Profile for each outlet completed to brand standard, with the owner identified and contactable, and the photographs refreshed.

    Result: A customer choosing between two outlets of the same brand can see who runs yours.

  2. An hour of your time between shifts

    A call about a complaint you handled, a change you argued with head office about, or what the season is doing to your footfall.

    Result: Local material that nobody at the franchisor's head office could have written.

  3. Local writing your franchisor will sign off

    Drafted to the brand's tone and claim rules, then sent for approval wherever your agreement requires it, before it is published.

    Result: Visibility in your catchment without a notice from the brand team.

  4. A record the franchisor can read

    What you did in your territory this year, written up and kept current for the review meeting where expansion is decided.

    Result: Your case for the next unit exists before anybody asks for it.

  5. Complaints answered by a person

    Review responses and message replies signed with your name, following the brand's escalation rules and never arguing with a customer in public.

    Result: A bad review reads as handled instead of ignored.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for franchise owners

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does my franchise agreement even allow this?
That is a contract question and the franchisor decides it, not us. Most agreements restrict use of the brand name, the logo and any claim about the products, and some restrict local advertising entirely. Get the marketing clause read and the permission in writing before a word is published, because the agreement is yours to lose.
Head office already runs national advertising. What is left for me?
Their advertising makes people search the brand. It does not tell somebody in your area which of the four outlets to walk into, and it never mentions you. That last step is the whole of this work.
I run six outlets and I am in the car most days.
Then take the call from the car, once, and read the drafts on a Sunday. If even that is not realistic, spend the money on local search and review work for each unit, which runs without you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Founders and owners

Personal branding for the rest of the founders and owners.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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