Personal branding · Founders and owners
You sell somebody else's brand, so your own name is the one thing you own.
For a distributor or dealer this is the standing of the person behind the godown. A principal weighs it before handing over a territory, and a retailer weighs it at seven in the evening when stock has run short. GullySales builds it from one conversation a month and reports what it brings in.
In one paragraph
For a distributor or dealer this is the standing of the person behind the godown. A principal weighs it before handing over a territory, and a retailer weighs it at seven in the evening when stock has run short. GullySales builds it from one conversation a month and reports what it brings in.
Also written for
Distributor, Dealer, Channel partner, Stockist.
Where this sits
For distributors, dealers and channel partners
Where it usually goes wrong, and what we would do.
“The agency lasts exactly as long as the principal wants”
Twenty years of trade goodwill sits under a brand you do not own and a contract that can be renewed or not. Whatever you have built in your own name goes with you and nothing else does.
“New agencies go to people the company has already heard of”
A national sales manager mapping a state carries a shortlist in his head before he asks anyone. Getting on that list happens months before the appointment is discussed.
“A contractor short of material rings a person”
At seven in the evening with a slab to pour the next morning, nobody searches a firm name. They call the dealer they trust to pick up, and that trust was built somewhere other than your rate list.
“Two dealers, one brand, one price list”
You compete on stock depth, credit and how fast you sort out a warranty claim. All three are invisible to anybody who has not already bought from you once.
What we do
What we deliver for distributors, dealers and channel partners.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that reads as territory coverage
The brands you carry, the districts you serve, the godown, the sub-dealers you support and the service you handle yourself.
Result: A principal evaluating you can see the network without asking for a presentation.
One call a month, usually on a Sunday
An hour on a stockout you got around, a brand decision that upset your retailers, or the scheme that did not work in your market.
Result: Trade material in the language your retailers actually use.
Written for the retailer, not the consumer
Margin, movement, warranty handling, what to stock before the season. Sent on WhatsApp where your trade reads, not only posted where it does not.
Result: Retailers open your message instead of scrolling past the brand's.
Something the principal can read before the review
A current account of your coverage, your counter reach and the work you did on their behalf, kept updated rather than assembled the night before.
Result: You walk into the annual review with a case already made.
A contact list that belongs to you
Your retailers, contractors and sub-dealers held in your own records with consent, separate from anything the brand gives you.
Result: If an agency changes hands, your customers are still reachable the next morning.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for distributors, dealers and channel partners
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My principal does not allow me to advertise the brand.
My retailers are not on LinkedIn. Is this not a waste?
I am in the market from morning and counting stock at night.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Founders and owners
Personal branding for the rest of the founders and owners.
Or start from personal branding.