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GullySales
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Personal branding · Founders and owners

You sell somebody else's brand, so your own name is the one thing you own.

For a distributor or dealer this is the standing of the person behind the godown.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

For a distributor or dealer this is the standing of the person behind the godown. A principal weighs it before handing over a territory, and a retailer weighs it at seven in the evening when stock has run short. GullySales builds it from a conversation with you and reports what it brings in.

Also written for

Distributor, Dealer, Channel partner, Stockist.

Where this sits

For distributors, dealers and channel partners

Where it usually goes wrong, and what we would do.

  • “The agency lasts exactly as long as the principal wants”

    Twenty years of trade goodwill sits under a brand you do not own and a contract that can be renewed or not. Whatever you have built in your own name goes with you and nothing else does.

  • “New agencies go to people the company has already heard of”

    A national sales manager mapping a state carries a shortlist in his head before he asks anyone. Getting on that list happens months before the appointment is discussed.

  • “A contractor short of material rings a person”

    At seven in the evening with a slab to pour the next morning, nobody searches a firm name. They call the dealer they trust to pick up, and that trust was built somewhere other than your rate list.

  • “Two dealers, one brand, one price list”

    You compete on stock depth, credit and how fast you sort out a warranty claim. All three are invisible to anybody who has not already bought from you once.

What we do

What we deliver for distributors, dealers and channel partners.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that reads as territory coverage

    The brands you carry, the districts you serve, the godown, the sub-dealers you support and the service you handle yourself.

    Result: A principal evaluating you can see the network without asking for a presentation.

  2. One call, usually on a Sunday

    An hour on a stockout you got around, a brand decision that upset your retailers, or the scheme that did not work in your market.

    Result: Trade material in the language your retailers actually use.

  3. Written for the retailer, not the consumer

    Margin, movement, warranty handling, what to stock before the season. Sent on WhatsApp where your trade reads, not only posted where it does not.

    Result: Retailers open your message instead of scrolling past the brand's.

  4. Something the principal can read before the review

    A current account of your coverage, your counter reach and the work you did on their behalf, kept updated rather than assembled the night before.

    Result: You walk into the annual review with a case already made.

  5. A contact list that belongs to you

    Your retailers, contractors and sub-dealers held in your own records with consent, separate from anything the brand gives you.

    Result: If an agency changes hands, your customers are still reachable the next morning.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for distributors, dealers and channel partners

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My principal does not allow me to advertise the brand.
Most of them do not, and this is not that. The work is about you, the coverage you run and the trade knowledge you have, with the brand mentioned only as far as your agreement permits. Show the clause to your principal's sales head and get the boundary confirmed in writing.
My retailers are not on LinkedIn. Is this not a waste?
Largely, yes, if LinkedIn is all it is. For the trade the work sits on WhatsApp, on Google when somebody searches your firm and your name, and in the associations you already attend. LinkedIn matters here only for the principal's managers, who are on it.
I am in the market from morning and counting stock at night.
An hour of your time is the whole ask, and it is the only part that cannot be handed to your office staff. If that hour is not available, put the money into the retailer messaging and your Google listing, and leave your own name for later.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Founders and owners

Personal branding for the rest of the founders and owners.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need