LinkedIn influencer marketing · Marketing
You are paying for a reputation the creator spent years building.
Influencer and creator marketing covers the broad programme. LinkedIn advertising buys attention by job title, from the platform. This is a third thing: paying a person whose name already carries weight with the people you sell to.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
LinkedIn influencer marketing pays a working professional with an audience to write about your product in their own words, on their own profile. GullySales checks who actually reads them, negotiates the deliverable and the usage rights together, and measures it on the job titles that turn up rather than on likes.
These creators are rarely full-time creators. A plant head who writes about maintenance, a CA who explains every GST change, a founder two sizes bigger than you who posts each Tuesday. Most have no media kit and no agency, so the deal happens in the messages and the price is what lending their name is worth to them.
What you are buying is not reach. In business-to-business (B2B) selling five or six people decide, and this works when the purchase manager, the plant head and the consultant they trust all read the same person. A small number of readers, and that is the point.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The post got a thousand likes and no enquiries”
Likes come from people doing the same job as the creator. Whether one purchase head read it is a different question, and it is the only one that matters.
“We wrote the copy and they posted it”
Their audience can tell. The post reads like a brochure under somebody else's photograph, and the creator has spent the goodwill you were paying for.
“We wanted to run it as an ad and could not”
A creator's post lives on their profile. Promoting it from your company page needs a permission switched on at their end and a separate fee, and by then you have nothing to negotiate with.
“Their followers turned out to be job seekers”
A following built on career advice reaches people looking for work, not people signing purchase orders. The follower count says nothing about who is in the comments.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Vetting on the comments, not the count
Who replies to this person and what they do for a living. A shortlist with the reason each name is on it and what each one charges.
The deliverable written down
How many posts, which formats, whether a newsletter issue or a live session is included, and the dates. Deliverables agreed by handshake shrink.
Usage rights settled first
Whether you may run the post as a paid advertisement, reuse the video or quote it on your site, and for how long. Each is a separate permission with its own fee.
A brief, not a script
The three things that must be true, the claim they may not make, and everything else left alone. They write it in their own words or it does not work.
Disclosure handled properly
The paid partnership declared as the platform and the Indian advertising codes expect. In a regulated trade, your own compliance adviser confirms the wording.
A page used nowhere else
One landing page for this campaign, so a visit arriving from the post is countable and your sales team knows what the caller already read.
A read on who turned up
Company page visitors and enquiries described by job role, because ten of the right titles is worth more than a thousand of the wrong ones.
How the result is measured
- Enquiries arriving through the campaign page
- Job titles visiting your company page during the run
- Self-reported source on enquiry forms
- Meetings booked with the roles you were aiming at
- Cost per meeting against your other B2B channels
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B sellers whose buyer is a named job title and whose sale takes months to close
- Manufacturers and industrial suppliers whose product is judged by people who read about the field
- Software and IT services firms selling to a committee with somebody technical on it
- Employers who need candidates to hear about the company from a person rather than a careers page
- Founders with no audience of their own yet, borrowing one while they build it
Not for
It is not the right fit if.
- Consumer businesses selling to walk-in customers, who are not reading LinkedIn about you
- Anyone who wants to approve the post line by line, because a scripted post reads as an advertisement and buys nothing
- A single post with no plan behind it, which is a week of attention and then silence
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Name the reader first
We start from the job titles on the buying committee. The search for creators follows that, instead of starting from a list of popular accounts.
- 2
Read a month of their feed
Shortlisted creators are read backwards: who engages, what they have promoted lately, and how often they take paid work. Somebody promoting a product every week has nothing left to lend.
- 3
Negotiate deliverable and rights together
Format, dates, usage and disclosure are settled in one conversation before money moves. Rights bought afterwards cost more, every time.
- 4
Brief them, then step back
The creator gets the facts, the limits and half an hour with somebody technical from your side, and then writes it.
- 5
Route it and measure over months
The campaign page, the question on your enquiry form and a report by job title, read across the months your sale actually takes.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What does a LinkedIn creator charge?
Can we run their post as an advertisement from our page?
How long does one post keep working?
Can we approve the wording?
How do we know it worked when our sale takes eight months?
Would our own founder posting be cheaper?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn influencer marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.