LinkedIn influencer marketing · Marketing
You are paying for a reputation the creator spent years building.
Influencer and creator marketing covers the broad programme. LinkedIn advertising buys attention by job title, from the platform. This is a third thing: paying a person whose name already carries weight with the people you sell to.
In one paragraph
LinkedIn influencer marketing pays a working professional with an audience to write about your product in their own words, on their own profile. GullySales checks who actually reads them, negotiates the deliverable and the usage rights together, and measures it on the job titles that turn up rather than on likes.
These creators are rarely full-time creators. A plant head who writes about maintenance, a CA who explains every GST change, a founder two sizes bigger than you who posts each Tuesday. Most have no media kit and no agency, so the deal happens in the messages and the price is what lending their name is worth to them.
What you are buying is not reach. In business-to-business (B2B) selling five or six people decide, and this works when the purchase manager, the plant head and the consultant they trust all read the same person. A small number of readers, and that is the point.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The post got a thousand likes and no enquiries”
Likes come from people doing the same job as the creator. Whether one purchase head read it is a different question, and it is the only one that matters.
“We wrote the copy and they posted it”
Their audience can tell. The post reads like a brochure under somebody else's photograph, and the creator has spent the goodwill you were paying for.
“We wanted to run it as an ad and could not”
A creator's post lives on their profile. Promoting it from your company page needs a permission switched on at their end and a separate fee, and by then you have nothing to negotiate with.
“Their followers turned out to be job seekers”
A following built on career advice reaches people looking for work, not people signing purchase orders. The follower count says nothing about who is in the comments.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Vetting on the comments, not the count
Who replies to this person and what they do for a living. A shortlist with the reason each name is on it and what each one charges.
The deliverable written down
How many posts, which formats, whether a newsletter issue or a live session is included, and the dates. Deliverables agreed by handshake shrink.
Usage rights settled first
Whether you may run the post as a paid advertisement, reuse the video or quote it on your site, and for how long. Each is a separate permission with its own fee.
A brief, not a script
The three things that must be true, the claim they may not make, and everything else left alone. They write it in their own words or it does not work.
Disclosure handled properly
The paid partnership declared as the platform and the Indian advertising codes expect. In a regulated trade, your own compliance adviser confirms the wording.
A page used nowhere else
One landing page for this campaign, so a visit arriving from the post is countable and your sales team knows what the caller already read.
A read on who turned up
Company page visitors and enquiries described by job role, because ten of the right titles is worth more than a thousand of the wrong ones.
How the result is measured
- Enquiries arriving through the campaign page
- Job titles visiting your company page during the run
- Self-reported source on enquiry forms
- Meetings booked with the roles you were aiming at
- Cost per meeting against your other B2B channels
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- B2B sellers whose buyer is a named job title and whose sale takes months to close
- Manufacturers and industrial suppliers whose product is judged by people who read about the field
- Software and IT services firms selling to a committee with somebody technical on it
- Employers who need candidates to hear about the company from a person rather than a careers page
- Founders with no audience of their own yet, borrowing one while they build it
Not for
It is not the right fit if.
- Consumer businesses selling to walk-in customers, who are not reading LinkedIn about you
- Anyone who wants to approve the post line by line, because a scripted post reads as an advertisement and buys nothing
- A single post with no plan behind it, which is a week of attention and then silence
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the LinkedIn influencer marketing work runs
- 1
Name the reader first
We start from the job titles on the buying committee. The search for creators follows that, instead of starting from a list of popular accounts.
- 2
Read a month of their feed
Shortlisted creators are read backwards: who engages, what they have promoted lately, and how often they take paid work. Somebody promoting a product every week has nothing left to lend.
- 3
Negotiate deliverable and rights together
Format, dates, usage and disclosure are settled in one conversation before money moves. Rights bought afterwards cost more, every time.
- 4
Brief them, then step back
The creator gets the facts, the limits and half an hour with somebody technical from your side, and then writes it.
- 5
Route it and measure over months
The campaign page, the question on your enquiry form and a report by job title, read across the months your sale actually takes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What does a LinkedIn creator charge?
Can we run their post as an advertisement from our page?
How long does one post keep working?
Can we approve the wording?
How do we know it worked when our sale takes eight months?
Would our own founder posting be cheaper?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn influencer marketing, written for your industry.
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