LinkedIn influencer marketing · Marketing
You are paying for a reputation the creator spent years building.
Influencer and creator marketing covers the broad programme. LinkedIn advertising buys attention by job title, from the platform. This is a third thing: paying a person whose name already carries weight with the people you sell to.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
LinkedIn influencer marketing pays a working professional with an audience to write about your product in their own words, on their own profile. GullySales checks who actually reads them, negotiates the deliverable and the usage rights together, and measures it on the job titles that turn up rather than on likes.
These creators are rarely full-time creators. A plant head who writes about maintenance, a CA who explains every GST change, a founder two sizes bigger than you who posts each Tuesday. Most have no media kit and no agency, so the deal happens in the messages and the price is what lending their name is worth to them.
What you are buying is not reach. In business-to-business (B2B) selling five or six people decide, and this works when the purchase manager, the plant head and the consultant they trust all read the same person. A small number of readers, and that is the point.
Who it is for
This is written for you if these sound familiar.
- B2B sellers whose buyer is a named job title and whose sale takes months to close
- Manufacturers and industrial suppliers whose product is judged by people who read about the field
- Software and IT services firms selling to a committee with somebody technical on it
- Employers who need candidates to hear about the company from a person rather than a careers page
- Founders with no audience of their own yet, borrowing one while they build it
Not for
It is not the right fit if.
- Consumer businesses selling to walk-in customers, who are not reading LinkedIn about you
- Anyone who wants to approve the post line by line, because a scripted post reads as an advertisement and buys nothing
- A single post with no plan behind it, which is a week of attention and then silence
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The post got a thousand likes and no enquiries”
Likes come from people doing the same job as the creator. Whether one purchase head read it is a different question, and it is the only one that matters.
“We wrote the copy and they posted it”
Their audience can tell. The post reads like a brochure under somebody else's photograph, and the creator has spent the goodwill you were paying for.
“We wanted to run it as an ad and could not”
A creator's post lives on their profile. Promoting it from your company page needs a permission switched on at their end and a separate fee, and by then you have nothing to negotiate with.
“Their followers turned out to be job seekers”
A following built on career advice reaches people looking for work, not people signing purchase orders. The follower count says nothing about who is in the comments.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Vetting on the comments, not the count
Who replies to this person and what they do for a living. A shortlist with the reason each name is on it and what each one charges.
The deliverable written down
How many posts, which formats, whether a newsletter issue or a live session is included, and the dates. Deliverables agreed by handshake shrink.
Usage rights settled first
Whether you may run the post as a paid advertisement, reuse the video or quote it on your site, and for how long. Each is a separate permission with its own fee.
A brief, not a script
The three things that must be true, the claim they may not make, and everything else left alone. They write it in their own words or it does not work.
Disclosure handled properly
The paid partnership declared as the platform and the Indian advertising codes expect. In a regulated trade, your own compliance adviser confirms the wording.
A page used nowhere else
One landing page for this campaign, so a visit arriving from the post is countable and your sales team knows what the caller already read.
A read on who turned up
Company page visitors and enquiries described by job role, because ten of the right titles is worth more than a thousand of the wrong ones.
How the result is measured
- Enquiries arriving through the campaign page
- Job titles visiting your company page during the run
- Self-reported source on enquiry forms
- Meetings booked with the roles you were aiming at
- Cost per meeting against your other B2B channels
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Name the reader first
We start from the job titles on the buying committee. The search for creators follows that, instead of starting from a list of popular accounts.
- 2
Read a month of their feed
Shortlisted creators are read backwards: who engages, what they have promoted lately, and how often they take paid work. Somebody promoting a product every week has nothing left to lend.
- 3
Negotiate deliverable and rights together
Format, dates, usage and disclosure are settled in one conversation before money moves. Rights bought afterwards cost more, every time.
- 4
Brief them, then step back
The creator gets the facts, the limits and half an hour with somebody technical from your side, and then writes it.
- 5
Route it and measure over months
The campaign page, the question on your enquiry form and a report by job title, read across the months your sale actually takes.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What does a LinkedIn creator charge?
Can we run their post as an advertisement from our page?
How long does one post keep working?
Can we approve the wording?
How do we know it worked when our sale takes eight months?
Would our own founder posting be cheaper?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn influencer marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.