Mall advertising · Marketing
A kiosk on the wrong floor costs a month's rent and buys no conversations.
Everything inside a mall is sold by the mall's own marketing team, or by the agency appointed to sell its spaces. The same people approve the artwork, the sound level, the uniforms your staff wear and whether a sample may be handed to anybody.
In one paragraph
Mall advertising buys a named space inside one mall for a fixed period: an atrium activation, a kiosk, lift panels, the parking gantry or a screen loop slot. GullySales matches the format to where your buyer actually walks and coordinates the booking and the approvals with the mall's marketing team.
The unit of sale changes with the format. An atrium goes by the day at a rate per square foot, and the weekend rate is nothing like the weekday one. A kiosk goes by the month, and a screen slot is a share of a loop.
Position decides most of the value. Ground floor beside the entrance is a different purchase from the third floor outside the food court. The gap between them is wider than the gap between their rates.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The kiosk sat on the wrong floor”
Upper floors carry a fraction of the ground floor's walk-past, and a spot outside a shop nobody visits is quiet all week. The rate difference rarely matches the difference in who goes by.
“The category was already taken”
An anchor tenant or an existing sponsor may hold your category inside that mall, so branding or sampling gets refused after the plan is made. Ask in the first meeting, not the last.
“Nobody at the stall could hold a conversation”
Two people in branded t-shirts handing over leaflets is not an activation. The space cost what a month of advertising costs and produced a bin full of pamphlets.
“The weekend was sold months ago”
Festival weekends, the Dasara and Diwali run and the back-to-school weeks go early and at a premium. What is free at short notice is the quiet Tuesday.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Mall shortlist by catchment
Which malls your buyer visits, judged on the neighbourhoods around them and the shops already trading inside, rather than on the mall's own description of itself.
Format comparison
An atrium day, a kiosk month, lift and escalator panels, the parking gantry and a screen loop slot, priced against each other for the same budget.
Position marked on the floor plan
The exact spot shown on the mall's plan with the anchor stores, escalators and food court around it, so nobody is buying a name off a list.
Permission and category check
What this mall allows on sound, sampling, tables and uniforms, and whether an exclusivity with a tenant shuts your category out.
Dates worth the premium
The weekends and festival weeks to book early, and the quiet dates to refuse even when they are offered cheaply.
Artwork to the mall's specification
Panel sizes, screen file formats and the mall's own approval, cleared ahead of the installation date instead of on the morning.
Staffing and the opening question
How many people stand there, what they ask first, what gets written down, and how a visitor's number reaches your sales team that evening.
A response route that reports
A QR code, coupon or WhatsApp keyword used nowhere else, so what the mall produced can be told apart from everything else running.
How the result is measured
- Contacts collected per day of the activation
- Coupon codes or QR scans redeemed in store
- Walk-ins to your own outlet during the period
- Cost per contact against your other channels
- Days delivered and photographed against days booked
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Brands launching something that has to be touched or tasted before anyone buys it
- Jewellery, apparel and electronics retailers whose own shop sits in the same catchment as the mall
- Builders and banks taking a kiosk to collect enquiries from families out on a Sunday
- D2C brands with no shelf anywhere, who need a physical week in front of real buyers
- Restaurants and services trading inside or beside the mall, who need its visitors to learn they exist
Not for
It is not the right fit if.
- B2B sellers whose buyers are a few hundred purchase officers, none of them shopping on a Sunday
- Businesses in towns where trade happens on a market street and the nearest mall is two districts away
- An activation booked with no trained staff to run it, where the space is rented and the conversations never happen
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the mall advertising work runs
- 1
Pick the mall for the buyer
We start from where your customers live and shop, then look at which malls they actually spend a Sunday in.
- 2
Ask what is permitted
Sound, sampling, tables, staffing rules and category exclusivity all come out of the first conversation with the mall's marketing team.
- 3
Compare formats and dates
Atrium, kiosk, panels and screens are set against each other on one budget, with weekend and festival premiums shown for what they are.
- 4
Book and clear the artwork
The booking is coordinated with the mall or its appointed agency, and artwork goes through their approval before anything is printed.
- 5
Run the days properly
Staff are briefed on the question that opens a conversation, and every contact is written down while the person is still standing there.
- 6
Report what walked in
Contacts collected, codes redeemed and walk-ins to your own outlet during the period go into the monthly report against what the space cost.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Who do we book a mall space from?
Do you have footfall numbers for the mall?
Is a kiosk better than an atrium activation?
Can we hand out free samples?
How is this priced?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
By industry
Mall advertising, written for your industry.
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Read before you buy
- How to advertise to mall shoppersThe shopper is already inside. Your landlord sells the media that reaches him, the weekday crowd is a different crowd from Sunday's, and the decision happens in the last thirty metres.
- How to advertise to IT employeesTech park audiences are reachable at the gate, in the food court and on the cab ride, at hours you can predict. Buy Tuesday to Thursday, and know which shift you are reaching.
- How to advertise to affluent consumersNo platform in India sells verified income. Affluence is inferred, and the most accurate audience you can build is a copy of your own top invoices.