Skip to content
GullySales
Tell us what you need

Mall advertising · Marketing

A kiosk on the wrong floor costs a month's rent and buys no conversations.

Everything inside a mall is sold by the mall's own marketing team, or by the agency appointed to sell its spaces. The same people approve the artwork, the sound level, the uniforms your staff wear and whether a sample may be handed to anybody.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Mall advertising

In one paragraph

Mall advertising buys a named space inside one mall for a fixed period: an atrium activation, a kiosk, lift panels, the parking gantry or a screen loop slot. GullySales matches the format to where your buyer actually walks and coordinates the booking and the approvals with the mall's marketing team.

The unit of sale changes with the format. An atrium goes by the day at a rate per square foot, and the weekend rate is nothing like the weekday one. A kiosk goes by the month, and a screen slot is a share of a loop.

Position decides most of the value. Ground floor beside the entrance is a different purchase from the third floor outside the food court. The gap between them is wider than the gap between their rates.

Who it is for

This is written for you if these sound familiar.

  • Brands launching something that has to be touched or tasted before anyone buys it
  • Jewellery, apparel and electronics retailers whose own shop sits in the same catchment as the mall
  • Builders and banks taking a kiosk to collect enquiries from families out on a Sunday
  • D2C brands with no shelf anywhere, who need a physical week in front of real buyers
  • Restaurants and services trading inside or beside the mall, who need its visitors to learn they exist

Not for

It is not the right fit if.

  • B2B sellers whose buyers are a few hundred purchase officers, none of them shopping on a Sunday
  • Businesses in towns where trade happens on a market street and the nearest mall is two districts away
  • An activation booked with no trained staff to run it, where the space is rented and the conversations never happen

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The kiosk sat on the wrong floor”

    Upper floors carry a fraction of the ground floor's walk-past, and a spot outside a shop nobody visits is quiet all week. The rate difference rarely matches the difference in who goes by.

  • “The category was already taken”

    An anchor tenant or an existing sponsor may hold your category inside that mall, so branding or sampling gets refused after the plan is made. Ask in the first meeting, not the last.

  • “Nobody at the stall could hold a conversation”

    Two people in branded t-shirts handing over leaflets is not an activation. The space cost what a month of advertising costs and produced a bin full of pamphlets.

  • “The weekend was sold months ago”

    Festival weekends, the Dasara and Diwali run and the back-to-school weeks go early and at a premium. What is free at short notice is the quiet Tuesday.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Mall shortlist by catchment

    Which malls your buyer visits, judged on the neighbourhoods around them and the shops already trading inside, rather than on the mall's own description of itself.

  2. Format comparison

    An atrium day, a kiosk month, lift and escalator panels, the parking gantry and a screen loop slot, priced against each other for the same budget.

  3. Position marked on the floor plan

    The exact spot shown on the mall's plan with the anchor stores, escalators and food court around it, so nobody is buying a name off a list.

  4. Permission and category check

    What this mall allows on sound, sampling, tables and uniforms, and whether an exclusivity with a tenant shuts your category out.

  5. Dates worth the premium

    The weekends and festival weeks to book early, and the quiet dates to refuse even when they are offered cheaply.

  6. Artwork to the mall's specification

    Panel sizes, screen file formats and the mall's own approval, cleared ahead of the installation date instead of on the morning.

  7. Staffing and the opening question

    How many people stand there, what they ask first, what gets written down, and how a visitor's number reaches your sales team that evening.

  8. A response route that reports

    A QR code, coupon or WhatsApp keyword used nowhere else, so what the mall produced can be told apart from everything else running.

How the result is measured

  • Contacts collected per day of the activation
  • Coupon codes or QR scans redeemed in store
  • Walk-ins to your own outlet during the period
  • Cost per contact against your other channels
  • Days delivered and photographed against days booked

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the mall advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Pick the mall for the buyer

    We start from where your customers live and shop, then look at which malls they actually spend a Sunday in.

  2. 2

    Ask what is permitted

    Sound, sampling, tables, staffing rules and category exclusivity all come out of the first conversation with the mall's marketing team.

  3. 3

    Compare formats and dates

    Atrium, kiosk, panels and screens are set against each other on one budget, with weekend and festival premiums shown for what they are.

  4. 4

    Book and clear the artwork

    The booking is coordinated with the mall or its appointed agency, and artwork goes through their approval before anything is printed.

  5. 5

    Run the days properly

    Staff are briefed on the question that opens a conversation, and every contact is written down while the person is still standing there.

  6. 6

    Report what walked in

    Contacts collected, codes redeemed and walk-ins to your own outlet during the period go into the report against what the space cost.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who do we book a mall space from?
From the mall's own marketing team, or the agency appointed to sell its spaces. They also approve the artwork, the sound and the staffing as part of the booking. We plan the campaign and coordinate that booking, and we hold no inventory or exclusive rate in any mall.
Do you have footfall numbers for the mall?
The mall publishes its own figures and we pass them on marked as the mall's claim, because nobody outside counts its doors. What settles the value is where your space sits. The ground floor beside an anchor store is a different purchase from the third floor.
Is a kiosk better than an atrium activation?
It depends on whether the product needs explaining or only needs to be seen. A jeweller showing a new collection wants a loud atrium weekend. A bank collecting home loan enquiries does better with a month in the same spot, where the same families pass it four times.
Can we hand out free samples?
Only where the mall allows it, and some refuse for categories their own tenants sell. Food sampling brings further conditions about who may serve and from where. Settle this before printing anything, because the refusal arrives late otherwise.
How is this priced?
There is no published price. Rates follow the mall, the format, the floor and the dates, with weekends and festival weeks well above a weekday. Our fee is agreed in writing after we have read your brief and spoken to you, apart from the space rent, the production and the staffing.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

By industry

Mall advertising, written for your industry.

Related services

Often bought with this, or instead of it.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need