Sampling and product demonstration · Marketing
Four hundred samples went out on Sunday and nobody wrote down a single name.
Brand activation campaigns cover the whole family of in-person work, from a launch event to a trade show stall. Sampling is the narrow one: the product, a promoter, a table, and a buyer who now has it in their hand.
In one paragraph
Sampling and product demonstration puts the product into a buyer's hand at a supermarket aisle, an apartment gate or a dealer counter. It is sold as promoter days plus a location fee. GullySales gets the written permission, plans the stock and the script, then counts what came back.
Nothing here happens without permission. A supermarket aisle is allotted by the store manager or the chain's activity desk, an apartment needs the secretary's written approval, and a tech park goes through the facility manager. The rate and the rules come from them.
The waste is in the stock. Two hundred sachets go out and most are taken by the same families twice, by the promoter's friends, or by children sent back for a second one. What stops it is a count sheet and somebody watching it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The activity ran and nothing was written down”
No count sheet, no contacts, no sales figure for the day. What came back was a photograph of a promoter smiling at a table.
“Stock went out faster than people came”
Two hundred units disappeared in ninety minutes to about twenty families. Nobody had told the promoter she could refuse a second one.
“The demonstration was given to the wrong person”
In a hardware shop the contractor decides and the owner only bills. A demonstration aimed at the counter never reaches the man who actually buys.
“Nobody could buy it afterwards”
The sample was good, the shelf had two units left, and the nearest dealer was four kilometres away. Demand turned up with nowhere to go.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Location shortlist and the permission
Which stores, gates, parks or counters suit the product, and who has to sign: the store manager, the association secretary or the facility head. In writing before stock moves.
Day and hour chosen for the buyer
A supermarket on Saturday evening is full of families. A tech park at four in the afternoon is full of people who will not carry a bottle home.
Stock plan and a count sheet
How many units, how they are issued, who signs for them and what comes back. The count sheet is the only defence against stock walking.
Promoter briefing and script
The question that opens a conversation, the thirty-second demonstration, and what to say when somebody asks the price. Briefed in the language that location speaks.
Demonstration kit
The working unit, the consumables, the table, the power point you have to ask permission for, and a spare of whatever is most likely to fail.
Contact capture with consent
Name, number and what the person said, taken with their agreement, so an enquiry can be followed up instead of evaporating at the table.
A reason to buy today
A coupon code, a bundle at the nearest counter or a WhatsApp number, so the sample becomes a purchase while the taste is still in the mouth.
Day-by-day report with proof
Samples issued against stock drawn, contacts captured, coupons redeemed, and the counter's sales for that day against the previous week.
How the result is measured
- Samples issued against stock drawn
- Contacts captured with consent
- Coupon or code redemptions
- Counter sales on activity days against the week before
- Repeat orders from the dealers covered
- Cost per sample delivered, including the location fee
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Food, beverage and dairy brands entering a new city or a new retail chain
- Water purifier, chimney and appliance companies whose product sells only after a demonstration
- Paint, adhesive and hardware brands demonstrating at the counter to the contractor who decides
- A new outlet that wants the two thousand flats around it to taste something before opening day
- Machine and tool makers whose buyer must see it cut, mix or lift before believing the claim
- Brands whose product is genuinely better in the hand than in the photograph
Not for
It is not the right fit if.
- Products bought on price alone, since a free sample changes nothing about the rate on the shelf
- A brand with no distribution in the area, because you create demand for something nobody stocks nearby
- Services with nothing to hand over, where a stall becomes a table with a pamphlet on it
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the sampling and product demonstration work runs
- 1
Decide what the sample must prove
One claim. That it tastes different, that it lifts the stain, that it cuts in half the time. A demonstration proving three things proves nothing.
- 2
Get the location and the paper
We approach the store, association or facility team, agree the space and the day, and get permission and the fee in writing before promoters are booked.
- 3
Brief and rehearse the promoters
The team is trained on the product and the script. We watch the first hour of the first day instead of reading a report about it afterwards.
- 4
Run with the count sheet open
Stock, contacts and coupons are recorded as they happen. A sheet filled in at closing time is a sheet somebody invented.
- 5
Follow up the contacts
Names collected reach your sales team, or ours, within a day. The person still remembers the table at that point.
- 6
Read the result against the shelf
Coupon redemptions, the counter's sales across those days, and whether the dealer placed a repeat order. That last one settles the argument.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stop the promoter giving stock to friends?
Is sampling allowed inside an apartment complex?
Is a demonstration worth it for a low-priced product?
Can you prove it increased sales?
What does an activity cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Sampling and product demonstration, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to design BTL and activation material that works at the stallActivation material is held in a hand, in a noisy place, by somebody in a hurry, and handed over by a promoter who will be off script by three in the afternoon. Design it to do that promoter's job.
- How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
- How to advertise to mall shoppersThe shopper is already inside. Your landlord sells the media that reaches him, the weekday crowd is a different crowd from Sunday's, and the decision happens in the last thirty metres.