Store footfall campaigns · Marketing
Give people a reason to come this Saturday, then count who walked in.
Hyperlocal advertising decides which media sit inside a catchment. This page is what you do with them when the thing you need is people in the shop on named days.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A store footfall campaign buys local media and builds a dated offer to get people through the door of one shop, showroom or branch in the weeks it runs. GullySales draws the catchment, takes a walk-in count before anything starts, and puts a redeemable code on every piece so the store can tell who came because of it.
The media are the easy part. The campaign is the reason to come, and it has to be dated and worth the trip. An exchange offer that ends on Sunday, a doctor in the store on Saturday morning, the new model on display from the fifth.
This is also one of the few offline campaigns you can actually count. The daily bill register, a tally at the door and a code on the leaflet tell you what the fortnight did. As long as somebody wrote the numbers down before it started.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We gave out ten thousand leaflets and nothing happened”
A leaflet carrying a logo and an address is not an offer. With no date, no saving and nothing to hand back at the counter, there is nothing to act on and nothing to count.
“We cannot say whether the campaign did anything”
Nobody counted walk-ins in the fortnight before it started. With no baseline, a good week and an ordinary week look identical on the bill register.
“The offer was on the board and the staff did not know it”
The counter is where a footfall campaign is won or lost. Staff who cannot explain the offer send away the people you paid to bring in.
“We advertised across the whole city”
Most people will not cross town for a shop like yours. Money spent outside the catchment buys attention from people who were never going to come.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Catchment drawn in minutes, not kilometres
How far your buyer will really travel, worked out from where your existing customers come from. Traffic makes four kilometres in one direction further than eight in another.
The offer itself
The dated reason to visit, priced so it is worth the trip and built so it can be redeemed at the counter and counted afterwards.
Media inside the ring
Apartment notice boards on the association secretary's written permission, the bus shelter on the approach road, the local edition insert, radius ads and your Google Business Profile.
Baseline count before launch
Walk-ins, bills and enquiries recorded for the weeks before the campaign, because nothing can be claimed afterwards without them.
Redeemable code on every piece
A coupon, a code or a number handed over at the counter, which is the one hard figure an offline campaign can produce.
Counter briefing and a script
What staff say when somebody walks in holding the leaflet, what they ask for, and who writes it down.
Day-by-day tally through the campaign
Footfall, redemptions and bills read daily rather than at the end, so a weak media line can be moved while budget is still left.
Store-by-store comparison
For a chain, the same campaign read across catchments, so the gap between two branches shows up as a store problem or a media problem.
How the result is measured
- Walk-ins during the campaign against the baseline weeks
- Codes and coupons redeemed at the counter
- Bills per day and average bill value through the campaign
- Cost per walk-in by media line
- Repeat visits from campaign customers in the months after
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Showrooms, clinics and branches whose buyers live or work within a fifteen-minute drive
- A new store opening, or an old one that went quiet after a competitor opened nearby
- Festival and season pushes where the offer has to bring people in on named days
- Retail chains who want one campaign run in ten catchments and compared store by store
- Owners spending on leaflets and boards every month with no idea whether any of it works
Not for
It is not the right fit if.
- Businesses selling to companies, where a purchase manager has no reason to visit a shop
- A store with a real problem at the door: no parking, rude staff, or shelves that are empty
- Online-only sellers, because there is no door to count anybody through
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the store footfall campaigns work runs
- 1
Find out where your customers come from
We take addresses or pin codes from recent bills and draw the catchment from what is there, rather than from a circle on a map.
- 2
Write the offer
The reason to visit is decided with you, with the date, the saving and the way it is redeemed fixed before any media is booked.
- 3
Record the baseline
Walk-ins, bills and calls are counted for the weeks before launch, by the same method that will be used during the campaign.
- 4
Book the media and brief the counter
Media inside the catchment are booked with permissions in hand, and your staff are briefed on the offer before the first leaflet goes out.
- 5
Run and read daily
Redemptions and footfall are tallied each day, and budget moves towards whichever line is bringing people in.
- 6
Report against the baseline
The campaign weeks are set against the weeks before on redemptions, walk-ins and bills, and that decides whether it is worth repeating.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do I count footfall if I have no door counter?
How long should a footfall campaign run?
Can I advertise inside apartment complexes near my store?
What if people come in and do not buy?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Store footfall campaigns, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.